Analyzing a page
Enter a keyword into the Keyword field and click the Refresh button. Ranking Advisor will analyze both URL's to ensure the keyword entered has been used effectively on the page.
Ranking Advisor will provide information as to which sections of the page require changing. In the above example, Ranking Advisor suggests adding the keyword to the image alt tags. If there are no problems for the page, Ranking Advisor will display the message "No problems have been identified for this page".