Printable version SEO Toolkit 3 Overview Features Versions Licence information System requirements Before Starting Registering Entering account details Engine subscription wizard Settings Program interface and customization Exporting data Upgrading Engine subscription renewal Support Keyword Research The Keyword Manager Searching for keywords Displaying the seasonal trends graph Keyword analysis Deleting columns Keyword Management Exporting Word Density Industry Keywords Finding keywords Keyword popularity Exporting Seasonal trends graph Competitor Research Viewing domain data Displaying a seasonal trends graph Site optimization Meta Tags Meta browser Meta Editor Using Meta Editor Source code Importing URL and Contact details Saving meta tags Setting default tags Global meta tag editor Page content Keyword Density Analyzer Analyzing a page Filters Results Keyword Popularity Exporting keywords Ranking Advisor Selecting a page Analyzing a page Viewing the page The robots.txt file Server header check Search engine submission SubmitWolf Submission Rules Icon legend Category descriptions Importing previous SubmitWolf projects Submission Wizard Entering URL Details Category & Contact Details Engine Selection Entering a URL Entering URL details Alternate URL titles Importing URL and contact details Reciprocal link page builder Confirm Email Keywords Editor Search engine selection Submission confirmation Connection status Submission status Manual submissions Batch submissions Reporting and maintenance Reports Submission history Reporting non functioning engines Suggesting new engines Enterprise features Importing data Setting up an online submission form Exporting submission data Reports Site Maps Crawling a URL Specifying URL information Selecting URLs Building the Site Map Reporting and revision Search engine rankings Entering a URL Entering keywords Selecting engines Starting the ranking check Ranking results Exporting ranking results Ranking reports Ranking history Reporting non functioning engines Customizing the ranking tab Internet Presence Entering a URL Selecting engines Starting the popularity check Popularity results Popularity report Popularity history Customizing the presence tab ROI Calculators CPM to CPC ROI calculator CPC calculator Reciprocal link checker Checking for reciprocal links Link check results Exporting link check results Domain Manager Entering a domain Importing multiple domains Custom import Obtaining domain information Whois Registering a domain Editing domain information Sorting domains Exporting domain information Marking domains
SEO Toolkit 3

ROI calculator overview

The ROI calculator is a 3 in 1 calculator that allows you to determine your return on investment of your Pay Per Click advertising costs. Pay Per Click advertising is a type of online marketing where advertisers pay for visitors to their site on a Cost Per Click (CPC) basis. Pay Per Click Search Engines allow advertisers to bid on specific keywords that are relevant to the products and/or services advertised on their web site. Advertisers submit bids for the CPC amount they wish to pay for their ad to be displayed when specific keywords searched for on search engines. The highest bidder or bidders have their ad displayed, but when another advertiser bids more, your ad may no longer be shown.

The CPC calculator helps you manage your advertising costs by calculating the maximum cost per click (CPC) you can afford based on your visitor numbers and profit.

CPM (Cost per Thousand) is an advertising model based on the cost of 1000 impressions. An impression is the number of times an advertisement is displayed on a web site.

The CPM to CPC converter will help you to work out how much you are actually paying per 'click' when you purchase bulk impressions.

The ROI calculator will help you to decide how much you will make if you spend "x" dollars by weighing the CPC (cost per click) ratio that you intend on paying by your conversion ratio (the percentage of visitors to your site who subscribe, register, purchase etc.).

The ROI calculator is located on the main toolkit window in the Tools section.

The ROI calculator