Internet Presence overview
The advantages of having links to your web site is primarily that the more sites that link to you, the more potential traffic you can attract to your site. Also some search engines base their ranking strategies on link popularity. This is based on the theory that the number of links to your web site is directly proportional to your web site's value, relevance and importance. Obviously the higher your ranking, the more traffic you can generate to your web site. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings.
A link popularity check provides a quantitative measure of how many other web sites link to yours. The Internet Presence tool crawls search engines to find links to your web site, and displays the results in an easy to understand report.
Internet Presence is an excellent tool to help you determine whether your web site is more popular than your competitors. You can browse the web sites that are linking to your competitor's site, and gain an insight into how you can best expose your web site to potential visitors.
The Internet Presence tool is located on the navigation panel.