Keywords should be integrated into various other sections of each page:
Link tags, also known as Anchors, are usually found many times throughout websites between the BODY tags. The description text used for the link should ideally contain any relevant keywords, and describe the purpose or destination of the link. For example:
<A HREF="nikeshoes.htm">Our new range of Nike running shoes</A>
<A HREF="http://www.nike.com">The official Nike website</A>
Click <A HREF="nikeshoes.htm">here</A> to see our new range of nike running shoes.
Alt tags are used in conjunction with image tags <IMG> to provide a textual description of the image. The alt tag is useful for the visually impaired visitors who are using software to read out the page contents, and for people who have disabled images display in their browser. All image tags should have an alt section. For example:
<IMG SRC="/images/leatherboots.jpg" alt="Black leather ankle high boots">
However do not create images solely for the purpose of adding alt tags unless the images add value to your website. The technique of creating 1 x 1 pixel images with alt tags stuffed with keywords, is regarded as spamming.
Heading tags such as <H1> <H2> etc. are often given extra standing by search engines. The heading tag should contain one or two important keywords. For example:
<H1>Running and Athletic shoes</H1>
The text on the webpage should contain sentences and paragraphs that integrate the keywords in a logical manner. To test the text for readability, read it out aloud, ensuring that it makes sense and is relevant to your visitors. The sentences should flow naturally and provide visitors with useful information about your products or services.