Now you have compiled a list of keywords to use, you need to integrate them into each page of your site. The keywords need to be present in the Meta tags, other HTML tags (such as H1 and ALT) and the site content itself. Not all search engines will use all of the HTML tags, and some indexing algorithms place more emphasis on specific tags than others. Only the algorithm authors know exactly how they work, so it is good practice to use all of the techniques described in the following sections.
Warning: Using spammy techniques, such as entering a large numbers keywords in comments, alt tags or in white text on white background, may result in the site being banned or penalised by search engines.