Printable version SEO Toolkit 3 Overview Features Versions Licence information System requirements Before Starting Registering Entering account details Engine subscription wizard Settings Program interface and customization Exporting data Upgrading Engine subscription renewal Support Keyword Research The Keyword Manager Searching for keywords Displaying the seasonal trends graph Keyword analysis Deleting columns Keyword Management Exporting Word Density Industry Keywords Finding keywords Keyword popularity Exporting Seasonal trends graph Competitor Research Viewing domain data Displaying a seasonal trends graph Site optimization Meta Tags Meta browser Meta Editor Using Meta Editor Source code Importing URL and Contact details Saving meta tags Setting default tags Global meta tag editor Page content Keyword Density Analyzer Analyzing a page Filters Results Keyword Popularity Exporting keywords Ranking Advisor Selecting a page Analyzing a page Viewing the page The robots.txt file Server header check Search engine submission SubmitWolf Submission Rules Icon legend Category descriptions Importing previous SubmitWolf projects Submission Wizard Entering URL Details Category & Contact Details Engine Selection Entering a URL Entering URL details Alternate URL titles Importing URL and contact details Reciprocal link page builder Confirm Email Keywords Editor Search engine selection Submission confirmation Connection status Submission status Manual submissions Batch submissions Reporting and maintenance Reports Submission history Reporting non functioning engines Suggesting new engines Enterprise features Importing data Setting up an online submission form Exporting submission data Reports Site Maps Crawling a URL Specifying URL information Selecting URLs Building the Site Map Reporting and revision Search engine rankings Entering a URL Entering keywords Selecting engines Starting the ranking check Ranking results Exporting ranking results Ranking reports Ranking history Reporting non functioning engines Customizing the ranking tab Internet Presence Entering a URL Selecting engines Starting the popularity check Popularity results Popularity report Popularity history Customizing the presence tab ROI Calculators CPM to CPC ROI calculator CPC calculator Reciprocal link checker Checking for reciprocal links Link check results Exporting link check results Domain Manager Entering a domain Importing multiple domains Custom import Obtaining domain information Whois Registering a domain Editing domain information Sorting domains Exporting domain information Marking domains
SEO Toolkit 3

Using Meta Editor



To work with a new URL, click the Edit menu and select New URL.. You can also right click and select the New menu item or Click on the New button in the main interface.
To work with a URL already listed in the SEO toolkit, select the URL and click the Meta Editor Button.

Selecting a URL to edit

To enter information into the meta tags, simply type the desired values into the fields.

The standard meta tag fields


Page Title

Enter the title of the page. This will appear in the window title of the web browser and may appear as the title of the web page in search engines.



Keywords

Enter between 6 and 12 keywords, listing the more important keywords first. Repeating keywords is not recommended as some search engines will regard this as spamming, and may ignore or ban the site.
Enter the keywords separated by spaces, or commas. The CSV checkbox separates keywords by commas when it is ticked, or spaces when left unticked. Generally comma separated values are used for keywords. Selecting the checkbox toggles between the two displays.



Description

Enter a brief description/summary of the web page, ie. the page's contents or purpose. This may appear in the search engine listing.



Advanced Meta Tags

To view advanced Meta tags, select the Advanced checkbox. Not all search engines will use the advanced meta tags. The following additional fields will be displayed in Meta Editor:

Advanced meta tag fields



Copyright

This tag defines any copyright information related to the web page.



Author

The author of the web page



Publisher

The publisher of the web page



Language

The language of the page. Select the language from the drop down menu.



Charset

The character set used on the page. This tag is usually used when the site is in a language other than English, however it is good practice to specify the character set regardless of the language. Select a character set from the drop down menu



Distribution

Select either Global or Local from the drop down menu. Use global if a page acts as a major entry point to a web site. Use local to specify use in local indexes.



Rating

The rating for the page.



Robots

The robots tag specifies how a page will be indexed by the search engine crawler.



INDEX - Tells a crawler to index the page (default)

FOLLOW - Tells a crawler to follow all links on the page (default)

NOFOLLOW - Prevents a crawler from following links on the page and indexing the linked pages.

NOINDEX - Prevents anything on the page from being indexed.

NOIMAGEINDEX - Prevents images on a page from being indexed. (text can still be indexed)

NOIMAGECLICK - Prevents the use of links directly to images. Instead, there will only be a link to the page

Note: Most search engines will ignore this meta tag. The robots.txt file should be used in addition to this meta tag



Revisit-After

This tag specifies when a page will need re-indexing. If the content of the page will be changing regularly, it will need re-indexing more often. Select a value from the drop down menu, or type in your own.



Expires

If the page is no longer valid or relevant after a certain date, enter the date in this field. This tells the search engines that the page may be removed from the search engine index after the expiry date.



To clear all the information entered in the fields, click the clear button.