CPM to CPC
The CPM to CPC converter will help you to work out how much you are actually paying per 'click' when you purchase bulk impressions.
To view the converter, select CPM to CPC converter from the Calculator menu.
Enter the following data to determine the actual cost per click:
Cost per 1000 impressions - in dollars
Clickthrough ratio - the ratio ad clicks compared to ad views.
Once this information has been entered, the calculator will automatically determine the cost per click for your CPM advertising.