This calculator determines the maximum cost per click (CPC) to pay. To select the calculator, select CPC calculator from the Calculator menu
Enter the following data to determine the maximum cost per click:
Conversion ratio -as a percentage
Average profit - the dollar value of average profit per customer. Don't include CPM or CPC advertising expenses as they will be automatically deducted from the total.
Percentage of profit to spend - on CPC advertising.
Once this information has been entered, the calculator will automatically determine the amount you can afford to pay per click.