Printable version SEO Toolkit 3 Overview Features Versions Licence information System requirements Before Starting Registering Entering account details Engine subscription wizard Settings Program interface and customization Exporting data Upgrading Engine subscription renewal Support Keyword Research The Keyword Manager Searching for keywords Displaying the seasonal trends graph Keyword analysis Deleting columns Keyword Management Exporting Word Density Industry Keywords Finding keywords Keyword popularity Exporting Seasonal trends graph Competitor Research Viewing domain data Displaying a seasonal trends graph Site optimization Meta Tags Meta browser Meta Editor Using Meta Editor Source code Importing URL and Contact details Saving meta tags Setting default tags Global meta tag editor Page content Keyword Density Analyzer Analyzing a page Filters Results Keyword Popularity Exporting keywords Ranking Advisor Selecting a page Analyzing a page Viewing the page The robots.txt file Server header check Search engine submission SubmitWolf Submission Rules Icon legend Category descriptions Importing previous SubmitWolf projects Submission Wizard Entering URL Details Category & Contact Details Engine Selection Entering a URL Entering URL details Alternate URL titles Importing URL and contact details Reciprocal link page builder Confirm Email Keywords Editor Search engine selection Submission confirmation Connection status Submission status Manual submissions Batch submissions Reporting and maintenance Reports Submission history Reporting non functioning engines Suggesting new engines Enterprise features Importing data Setting up an online submission form Exporting submission data Reports Site Maps Crawling a URL Specifying URL information Selecting URLs Building the Site Map Reporting and revision Search engine rankings Entering a URL Entering keywords Selecting engines Starting the ranking check Ranking results Exporting ranking results Ranking reports Ranking history Reporting non functioning engines Customizing the ranking tab Internet Presence Entering a URL Selecting engines Starting the popularity check Popularity results Popularity report Popularity history Customizing the presence tab ROI Calculators CPM to CPC ROI calculator CPC calculator Reciprocal link checker Checking for reciprocal links Link check results Exporting link check results Domain Manager Entering a domain Importing multiple domains Custom import Obtaining domain information Whois Registering a domain Editing domain information Sorting domains Exporting domain information Marking domains
SEO Toolkit 3

Keyword analysis

Keyword Manager can analyze keywords to provide valuable competition information. This can help to identify keywords that have a large number of searches, but are not heavily targeted by other websites or ads.

To view the competitor data for keywords, highlight the keywords by holding down the control or shift key and clicking on the keywords to select. Then click the Analyze button.

Analyze options

Refresh search volume (KeywordDiscovery)
Refreshes the number of Keyword Discovery global premium database searches for the selected keyword(s).

Google advertisers
Displays the number of Google advertisers for the selected keyword(s).

Yahoo advertisers
Displays the number of Yahoo advertisers for the selected keyword(s).

MIVA advertisers
Displays the number of MIVA advertisers for the selected keyword(s).

Top MIVA bids
Displays the top MIVA bids for the selected keyword(s).

Keyword competitiveness
The number of Google pages in which the search term appears.

Keyword competitiveness (inanchor)
The number of times the keyword appears in linking text on Google.

Keyword competitiveness (intitle)
The number of times the keyword appears in page titles on Google.

The competitor data is displayed next to the keyword(s).

Competitors for the keyword printers

Note: If you are using a Google API key (recommended) the keyword competitiveness results may differ, compared with non API results. We believe that the Google API employs data filtering to remove duplicate content and content in different languages. As a result we believe that this provides a more accurate indication of a keyword's competition.

Note that the actual number of results shown on the Google website, does not represent the number of results that Google deems to be unique and relevant.

For example, a Google website search for "platinum diamond wedding bands " (including quotes to perform an exact phrase match) shows 22,400 results. A check of the very last Google result page, shows the following text: "In order to show you the most relevant results, we have omitted some entries very similar to the 71 already displayed. If you like, you can repeat the search with the omitted results included."

So Google perceive only 71 results of the 22,400 to be unique and relevant. (The exact figure may change slightly depending on which Google data center your query is directed to)

Therefore the Google API figure may seem very low in contrast with the total number of results shown on the Google website, but when compared to the actual number of results that are deemed as unique and relevant, the Occurrences figure is a realistic representation of the relevant and unique occurrences of the keyword in question.