Reporting and revision
The reporting and revision step of the SEO process is important as the Internet is an ever changing resource. The SEO toolkit provides tools to check that rank and popularity of your website, to help keep track of the site's status in the search engines.
Link popularity helps keep track of the number of links to your site, and the number of pages that have been indexed. This tool can help gauge the effectiveness of link building.
The PPC bid comparison tool helps monitor the top bids (and sites) for keywords, and the ROI calculators help to determine your return on investment of your Pay Per Click campaigns.
The reciprocal link checker is a tool to monitor reciprocal linking arrangements, simplifying the task of checking each site for return links.