Using Meta Editor
To work with a new URL, select the Meta Tags tool, then click the Insert menu and select New URL.. You can also right click and select the New URL menu item.
To work with a URL already listed in the SEO toolkit, select the Meta Tags tool, click on the URL to edit and click the Edit Button.
To enter information into the meta tags, simply type the desired values into the fields.
Enter the title of the page. This will appear in the window title of the web browser and may appear as the title of the web page in search engines.
Enter between 6 and 12 keywords, listing the more important keywords first. Repeating keywords is not recommended as some search engines will regard this as spamming, and may ignore or ban the site.
Enter the keywords separated by spaces, or commas. The CSV checkbox separates keywords by commas when it is ticked, or spaces when left unticked. Generally comma separated values are used for keywords. Selecting the checkbox toggles between the two displays.
Enter a brief description/summary of the web page, ie. the page's contents or purpose. This may appear in the search engine listing.
Advanced Meta Tags
To view advanced Meta tags, select the Advanced checkbox. Not all search engines will use the advanced meta tags. The following additional fields will be displayed in Meta Editor:
This tag defines any copyright information related to the web page.
The author of the web page
The publisher of the web page
The language of the page. Select the language from the drop down menu.
The character set used on the page. This tag is usually used when the site is in a language other than English, however it is good practice to specify the character set regardless of the language. Select a character set from the drop down menu
Select either Global or Local from the drop down menu. Use global if a page acts as a major entry point to a web site. Use local to specify use in local indexes.
The rating for the page.
The robots tag specifies how a page will be indexed by the search engine crawler.
INDEX - Tells a crawler to index the page (default)
FOLLOW - Tells a crawler to follow all links on the page (default)
NOFOLLOW - Prevents a crawler from following links on the page and indexing the linked pages.
NOINDEX - Prevents anything on the page from being indexed.
NOIMAGEINDEX - Prevents images on a page from being indexed. (text can still be indexed)
NOIMAGECLICK - Prevents the use of links directly to images. Instead, there will only be a link to the page
Note: Most search engines will ignore this meta tag. The robots.txt file should be used in addition to this meta tag
This tag specifies when a page will need re-indexing. If the content of the page will be changing regularly, it will need re-indexing more often. Select a value from the drop down menu, or type in your own.
If the page is no longer valid or relevant after a certain date, enter the date in this field. This tells the search engines that the page may be removed from the search engine index after the expiry date.
To clear all the information entered in the fields, click the clear button.