Trellian Direct Search Network
- Quick Start Guide
- How To Create a Campaign
- Add Keyword Campaign
- Add Run of Network Campaign
- Campaign Management
- Performance Tracking & Optimization
- Managing Stop Words
- ROI Tracking
- Adding Funds
- Account Management
- Support and Help
Performance Tracking & Optimization
Each traffic source is identified by a unique SubID. You can blacklist the sources you do not want to receive traffic from, or place higher bids on sources which have higher value to you.
Why Track Keywords and SubIDs?
Use the Keyword or SubID performance data captured by your website analytics tool to optimize your campaign.
You can optimize your campaign by:
- Adjusting Keywords or fine-tuning bids up or down.
- Blacklisting (i.e. blocking) or Whitelisting SubIDs. Just click the "Edit" link appearing next to the respective keyword in your campaign folder's dashboard and then select the "Optimize" tab.
Optimizing can help you increase the ROI on your campaign.
To track the performance of a Keyword or RON campaign you will first need to add ?subid=$SUBID, ?kw=$KEYWORD or both to your target URL which will enable you to capture the SubID or Keyword substituted by Trellian DSN and track the performance per traffic source.
To do this, add ?subid=$SUBID, ?kw=$KEYWORD or both ?subid=$SUBID&kw=KEYWORD to your URL when you Add Keywords or you can add it to an existing keyword by clicking the note pad icon in the URL Target column on the Dashboard and then add it to the end of the target URL.
You must then click Update to save your changes.
To help optimize your campaign, you can add ?cpv=$CPV to the end of your target URL which will then show in reports the amount paid for the traffic. This information can then be used to help whitelist and blacklist subids.
Blacklisting a Sub ID
To blacklist a Sub ID, click the Edit link beside the keyword.
Select the Optimize tab and then enter one Sub ID number per line and then click the ADD button.
- A Sub ID must be removed from the whitelist before being able to blacklist it.
- You can not blacklist more than 25% of the total traffic for a keyword. This limit does not apply to RON campaigns.
Tip: If you have no Sub IDs blacklisted and exceed the limit while adding multiple Sub IDs at once, please enter one Sub ID at a time.
Whitelisting a SubID
To whitelist a Sub ID, click the Optimize link beside the keyword.
Select the Whitelist tab and then enter one Sub ID and price in the fields provided.
Then click the ADD button to save your whitelisted Sub ID(s).
- A Sub ID must be removed from the blacklist before being able to whitelist it.
- A Sub ID can not be whitelisted if the Max Bid is less than the current Bid.
Placing a checkmark in the Allow traffic from all other Sub IDs check box will allow traffic from the whitelisted Sub ID(s) plus all other Sub ID(s) associated with this keyword.
The current max bid for this keyword will be applied to all other Sub ID(s).