Trellian Direct Search Network
- Quick Start Guide
- Add Keyword Campaign
- Add Run of Network Campaign
- Campaign Management
- Performance Tracking & Optimization
- Managing Stop Words
- ROI Tracking
- Adding Funds
- Account Management
- Support and Help
Campaigns may be activated, updated, stopped and deleted easily via the campaign manager dashboard. To access this page, click Dashboard on the Trellian Direct Search Network toolbar.
To stop an active campaign, simply click the ON slider button. Your campaign will be instantly stopped.
To activate a stopped campaign, simply click the OFF slider button.
To delete a campaign, check the checkbox next to the campaign you wish to delete, then click the Delete button.
To delete more than one campaign, check the corresponding checkboxes, then click the Delete button.
Tip: You can select all campaigns by clicking the top checkbox.
Sub IDs can be blacklisted, whitelisted or you can set a premium bid price by clicking the Edit link and then select the Optimize tab.
When bidding on a keyword, you may be competing with up to 2 other bidders at any given time. The other bid amount are designated in the Bid 1, Bid 2 and Bid 3 columns.
Breakdown of traffic dispersion
- 1 Bidder - You will receive 100% of the traffic for the keyword provided that you meet the keyword price in the Bid column.
- 2 Bidders - The top bidder in the Bid 1 position will receive 85% of the traffic and the second bidder in the Bid 2 position will receive 15% of the traffic.
- 3 Bidders - The top bidder will receive 85% of the traffic, the second bidder will receive 10% of the traffic and the third bidder will receive 5% of the traffic.
You can change the Maximum Bid of a keyword by changing the amount in Max Bid field and then click the Update button or press Enter on your keyboard.
Tip: You can update all keyword settings at the same time, just make sure to click the Update button to save your changes.
To edit a Campaign Folder Name, click the Edit link, type in the new name and then click the Update button or press Enter on your keyboard to save the change.
To change the Daily Spend Limit of a campaign, change the amount in the Daily Limit field, then click the Update button.
Change the Target URL of a campaign by first clicking on the note pad icon in the URL Target column. Update the URL and then click elsewhere on the page or press Enter on your keyboard.
To edit multiple Keywords at once, check the corresponding checkboxes and click the Bulk Edit button. A window will open and you can then update the desired settings. Click the Update button to save your changes.
To Clone a Keyword, check the corresponding checkbox and click the Clone button. A window will open and you can then enter the settings for the cloned keyword. Click the Add Keyword button to save the details.