| FIRST= | First Name |
| SURNAME= | Surname |
| TITLE= | Title |
| COMPANY= | Company name |
| STREET= | Street Address |
| CITY= | City |
| STATE= | State |
| POSTCODE= | State Code (eg: DC) |
| COUNTRY= | Country |
| TEL= | Telephone |
| FAX= | Fax |
| MOBILE= | Mobile |
| TOLLFREE= | Toll Free Number |
| EMAIL= | Email Address |
| URLTITLE= | Title of Web Page |
| DOMAIN= | Additional Domain of regional engines to submit to |
| LANGUAGE= | Main language used on the page |
| DESCRIPTION= | Ad Description |
| URL= | Associated Url |
| USERNAME= | Username |
| PASSWORD= | Passwords |
| KEYWORDS= | Keywords (eg: keyword1,keyword2) |
| CATEGORY2= | Category Code |
| FIRST2= | Replaces FIRST if encountered |
| SURNAME2= | Replaces SURNAME if encountered |
| COMPANY2= | Replaces COMPANY if encountered |
| STREET2= | Replaces STREET if encountered |
| CITY2= | Replaces CITY if encountered |
| STATE2= | Replaces STATE if encountered |
| POSTCODE2= | Replaces POSTCODE if encountered |
| COUNTRY2= | Replaces COUNTRY if encountered |
| TEL2= | Replaces TEL if encountered |
| FAX2= | Replaces FAX if encountered |
| MOBILE2= | Replaces MOBILE if encountered |
| TOLLFREE2= | Replaces TOLLFREE if encountered |
| EMAIL2= | Replaces EMAIL if encountered |