SubmitWolf users, see the SubmitWolf section.

Overview

With the vast number of businesses on the Internet, it is no longer sufficient to simply create a website and submit it to the search engines, without first optimizing the site. Knowing how to get the top search engine positions and which keywords to target is the difference between success and failure. Your website will lose out on the bulk of potential visitors and customers if it does not appear in the top search engine results.

The Trellian SEO Toolkit provides a variety of tools needed to successfully research, check, optimize and submit your website.

What is SEO ?

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to make it search engine friendly and rank well for your chosen keywords. The basic steps in SEO are:

Keyword research
Developing content
Search engine submission
Reporting and revision

Each step of the SEO process has corresponding tools in the SEO Toolkit. The manual is organized in sequential order to simplify the SEO process. Following each section of the manual in order will prevent any important steps being missed.

Features Overview

Keyword research tools (Integration with KeywordDiscovery.com)

Keyword Density Analyzer

Ranking tools

Internet Presence tool

Meta tag editor

Search engine submission tool

Google Site Maps generator

ROI (Return on Investment) calculator

Reciprocal link checker

Integration with http://ci.trellian.com (Competitor Research)

Domain Manager

Free engine updates for 12 months.

FREE e-mail and Live chat support.

Program Versions

There are three versions of SEO Toolkit 3: Demo version, standard version and the Enterprise version.

SEO Toolkit 3 Demo
In the demo version, submissions are restricted to the demo search engines. Ranking and popularity checking is limited and reporting is restricted. The demo version is designed to give you a feel for what the product can do. The demo expires after 15 days. If you require an extension of the demo, please contact support.

SEO Toolkit 3
This version is designed for the average user. Users are limited to submitting 5 different domains. This version is intended for a single user to promote their own web sites.

SEO Toolkit 3 Enterprise
The Enterprise edition is designed for users who wish to submit more than 5 domains or for users who wish to submit URLs for third parties. This version can be used as the basis of a submission service. The enterprise version has no restrictions on the number of domains that can be submitted.

Licence information

The SEO Toolkit can be used on only one computer at a time. The SEO Toolkit licence can be transferred between computers once every thirty days. If you wish to use the SEO Toolkit simultaneously on multiple computers, you will need to purchase an additional copy of the software.

Usage of the SEO Toolkit is governed by an acceptable use policy. The policy can be viewed on the Trellian website and is also listed in this manual under the Submission rules section. Failure to abide by this policy can result in your licence being suspended or cancelled. Cancelled users are not entitled to a refund.

Please contact support regarding invalid or expired registration errors.

System Requirements

Operating Systems:
   Microsoft Windows 2000/XP/Vista

CPU/Processors:
   Intel Pentium I, II, III, IV, AMD or compatible

RAM/Memory:
   64Mb or greater

Apple MAC:
   Mac users can use Windows emulation software such as VMware Fusion.
   For more information please see: http://www.vmware.com/mac (This information provided on an "as-is" basis, and operated at user's own risk).

Before Starting

If you access the Internet via a proxy server or require firewall authentication, you will need to enter these settings in SEO Toolkit's Options.

Click the SEO Toolkit Options menu and select Settings to access the Firewall/proxy settings.

If you are using a software firewall, such as Zone Alarm, Norton Internet Security, or Windows XP service pack 2 firewall, you will need to configure the firewall to allow SEO Toolkit to connect to the Internet.

SEO Toolkit uses the http and https protocols which use port 80 and 443 respectively. If you are having problems configuring the firewall/internet protection software, please seek support from the relevant software manufacturer.

Registering

SEO Toolkit 3 can be purchased via the Trellian website, stores or authorised resellers.

To purchase the software from the Trellian web site, click the Help menu of SEO Toolkit 3 and select Register. Click on the "obtain registration key" link. This will open the order form in a browser window.

Follow these steps to register the SEO Toolkit.

Step 1. - Select Register from the Help menu.

Step 2. - Enter your registration details. Note that registration details are case sensitive. SEO Toolkit version 1 serial numbers will NOT register SEO Toolkit 3.

Software purchased from stores display the serial number in the CD jewel case. Use your email address as the registration name.

If you have lost your registration details, click the relevant link on the registration window, and follow the instructions. Click the Next button to continue. If your registration details are accepted, a thank you message is displayed

Step 3. - The SEO Toolkit will then start the Engine Subscription Wizard, which will download the engines based on your selections. If you do not proceed with the wizard, the full program features will not be available. See the Engine subscription section of the manual for more information.

Entering account details

Trellian services account

A Trellian services account is required to fully utilize some of the features in the Toolkit, such as Keyword Discovery and Competitive intelligence.

Most keyword tools in the SEO Toolkit require a Keyword Discovery subscription, but limited results can be obtained by using the Keyword Discovery demo account. If the username and password fields are left blank, the limited functionality demo Keyword Discovery account will be used. Otherwise enter your Keyword Discovery account information to utilise the SEO Toolkits features in full.

To create a new account, or to enter your login information, click the Options menu on the SEO Toolkit window and select the Settings menu item. On the Settings window, click on the Accounts item in the list.

Username/password: Enter your username in the username field, and your password in the password field.

New Account: To create a new account, click the NEW Account button. This will open the account sign up page in a browser window.

Lost password: Retrieves a lost password.

Google API key (existing key holders only)

If you already have a Google API key, enter the key in the Google API key field. Google has discontinued the SOAP API and is no longer issuing new keys.

Engine subscription wizard

The engine subscription wizard will download the latest engine definitions. The wizard will automatically startd after the SEO toolkit is first run, or if you have clicked the Subscribe button to change your preferences. This wizard can also be accessed by clicking the SEO Toolkit Options menu and selecting Settings.

Engines are automatically updated prior to each submission or ranking check, so there is no need to run this wizard to update the engines.

When the wizard is displayed, click the Next button to continue, or Cancel to exit the wizard.

If your website content is in English, then select the checkbox to subscribe to the English language engines. This will download the English engines for submission.

Select the country that your web site(s) are based in.

eg. If your site is based in France then select France from the list.
If your site is based in the US, select United States from the list.

NOTE: You may not force the submission to regionally specific engines if your site is not related directly to the region. This includes submitting sites to country specific engines if your site is unrelated to and/or outside the country.

Select the checkboxes to subscribe to the Link Lists and multisubmit link farms.

This option is not recommended.

Manual engines cannot be automated for various reasons. If you do not wish to submit to the manual engines, leave this option unselected.

The wizard will then download the engines.

When the download has completed, click the Finish button. SEO Toolkit Version 3 will then automatically update your engine definitions. Please allow a few minutes for this to be completed.

Settings

To change the settings for the SEO Toolkit, click on the Options menu and select Settings

Concurrent Connections:
The SEO Toolkit can submit to a number of sites concurrently. This means that the program can send and receive information simultaneously. This setting defines how many concurrent connections will be used. The maximum number of connections that can be used at any one time is 50 for standard users and 1024 for Enterprise users.

Connection Timeout:
The length of time that the SEO Toolkit will wait before attempting to retry and/or abort an unresponsive connection. The default value is 2000 milliseconds. If you are experiencing frequent timeout errors or connection problems during a submission, try specifying a larger value.

Request Delay:
The length of time that the SEO Toolkit will wait between requests. The default value is 5 seconds.

User Agent:
The user agent name to send in outgoing requests. This setting is for advanced users only and can be left blank.

Automatically check for SEO Toolkit updates:
Enables automatic update checking.

Note: Updates are not automatically downloaded

Engine Subscription Click on the Edit button to open the engine subscription wizard, further details can be viewed at the Engine Subscription manual page

Proxy/Firewall Proxy/Firewall settings can be viewed at the Before Starting manual page

Account Settings Account settings can be viewed at the Account Settings manual page

Ranking Columns Ranking columns can be viewed at the Ranking columns customization manual page

Presence Columns Presence Columns can be viewed at the Presence columns customization manual page

Program interface

SEO toolkit's most often used tools are listed across the navigation panel. To use one of these tools, click on the tool and its functions will then be available.

The top pane displays a summary of domain statistics.
To obtain or refresh these figures, first click on the desired domain/s to highlight them.
You can select multiple domains by holding down the ctrl and shift keys on your keyboard.
Click on the Analyze button.

Domain
- Domain.
Backlinks
- Number of links pointing to the domain.
Unique
- Number of unique links pointing to the domain. Unique refers to links coming from a single domain. For example, if 10 sites with a total of 100 links pointing to your domain, the unique links will be 10.
Saturation
- Number of pages indexed in Google.
PageRank
- Google Page Rank. It is represented as a whole number between 0 and 10. The most popular websites have a PageRank of 10. The least have a PageRank of 0.
Alexa
- It is a ranking based on the amount of traffic Alexa.com collect. The lower the ranking, the more popular the site is compared with other sites in Alexa's dataset.

The bottom pane displays details from the most common tools (Meta Tag Details, Search Engine Rankings, Internet Presence and Search Engine Submissions).

SEO Toolkit requires a new URL to be entered prior to using the tools.
To add a new URL, click on the Edit menu and select New URL or click on the New button.

Help Menu

SEO toolkit has an online help system linked into the software. As you click on different tools, menu items, checkboxes and fields, clicking on the help button will automatically open the online manual page. To display information about a button, move the mouse cursor over the button for a few seconds and the buttons function will be displayed.

Exporting data

While most tools have their own export feature, data from the main display and tabs can also be exported.

To export the data, first select the domain, the desired tab, click the File menu and select Export.

For example, to export data from the submissions tab, first select the domain and click on the submissions tab. In the image below, the submission tab has been selected.

Then click the File menu, and select Export.

The data will be exported in CSV format and opened with the program currently associated with CSV files. If no program is found, the file can be saved and viewed with a standard text viewer eg. Notepad.

To export domain summary statistics, right click the domain and left click export.

The Ranking and Presence main displays can also be customized. See the "Customizing the main display' manual pages for Internet Presence and Search engine rankings for more information.

Upgrading

SEO Toolkit 3 will automatically update the engines prior to a submission or ranking check.

To download the latest program upgrade, select the Upgrade option from the File menu. SEO Toolkit will contact the upgrade server to check if there are any upgrades available.

To install the new version, click the Install button. To install at a later date, click the Cancel button.

Engine subscription renewal

SEO toolkit comes with 12 months free engine updates. The engines are used by SubmitWolf for submission, and in the ranking tool. After the 12 months has elapsed, you will be informed of the expiration.

Click on the Yes button to open the renewal form in a web browser. Alternatively the engines can be renewed by contacting our sales team: http://www.trellian.com/contact.htm

Support

Trellian provides FREE email support for the SEO Toolkit.

If you are experiencing a problem or have a question, contact the support department by filling out the form at http://www.trellian.com/contact.htm.

We also offer a Live Chat service at http://www.trellian.com/livesupport.htm

Support hours are Mon - Fri, 9:00am - 5:00pm (Melbourne, Australia - Eastern Standard Time)

Please include your registration details, and some basic information about your computer and the operating system you are running. Before emailing support, please check the FAQ first, as 90% of all questions we receive are already answered on these pages. You can view the FAQ by selecting FAQ from the Help menu.

Keyword research

Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to your page, you need to know which keywords people are using to find similar websites, and optimize your website for these keywords. If a key search phrase is not in at least one of your pages, the search engine will not rank your page highly for that phrase, therefore you are missing out on all the potential traffic the search phrase generates.

To help achieve high ranking on search engines, you need to optimize the keyword content of your web pages. There are several different areas in your webpages where keywords should be placed, not just in the META KEYWORD tag. The keywords need to be used effectively throughout the site, and good rankings can be obtained without resorting to spammy techniques, such as listing keywords at the bottom of a page in a white font on a page with a white background.

Most search engines place a large emphasis on the actual text on a web page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a web site it is important to ensure that your pages contain as much relevant text as possible. Search engines gather keywords from your page contents, and rank your web page based on the keyword density. Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links, content, descriptions and headings.

The Keyword Research section of the manual explains how to use the keyword tools to build up a list of keywords to implement into your site. The keyword research step of SEO needs to be repeated regularly to ensure that your site is consistently optimized for the most popular keywords.

Basic steps in keyword research:

Make a list of the major (fundamental) words and phrases related to your business or subject. (You can add the keywords to a project in the Keyword manager)

Search for these words in the Keyword manager or the Search term suggestion tool to obtain more related keywords. The Keyword discovery spell function can help find common keyword misspellings. Include both singular and plural terms and add local/geographical descriptions to help accurately target traffic. eg. Melbourne seafood restaurant

Filter the new keywords. Remove any keywords that are not related to your business/subject or keywords that relate to products that you don't offer. Keywords with only a few searches may not be worth targeting, however single keywords that are very popular, may not end up producing much traffic due to the large amount of competition for the keyword. Most users begin searching with a single keyword, but gradually add more words to help refine the search results.(see the next step to help determine competition).

If you are gathering keywords for PPC, you should collect as many keywords as possible and look for long-tail keywords, which are keywords that don't have a large number of searches and are much less competitive. Otherwise you will tend to spend a large amount of money trying to outbid all your competitiors.

Analyze the keywords. The Analyze function in the Keyword manager can display various metrics to help guage a keyword's effectiveness. The Seasonal trends graph can also help predict keyword traffic.

Integrate the keywords into your website. The Site optimization section of the manual explains how and where to integrate the keywords.

The Keyword Manager

The Keyword Manager features a search term suggestion tool, and maintains a master list of keywords and search phrases for your SEO project.

The Keyword Manager is located on the main toolkit window or via the Tools menu. It can also be viewed by clicking on the Keyword Manager buttons in various other tools.

Searching for keywords

The keyword manager has a keyword suggestion feature built in.

Follow these steps to perform a search:

Enter a search term in the Search Term field. The search terms can be in the following languages: English, German, French, Spanish, Finnish, Swedish, Dutch and Italian.

Select the database to query from the drop down menu

Data is obtained from keyword discovery. Up to 1000 top search phrases per keyword can be displayed. Full 12 months of search data, which enables you to track seasonal search variations. For more information about keyword discovery, please visit http://www.keyworddiscovery.com/support.html

Premium:

Data from the past 12 months, obtained via a global user panel. User panel data is free of skew from automated agents such as ranking scripts and programs.

Historical:

Data from June 2005 onwards, obtained via a number of sources such as internet service provider and search engine logs.

Regional Databases: (Australia, Canada, Netherlands, France, Germany, Italy, Norway, Poland, Portugal, Spain, Sweden and UK)

Contains searches performed by users in that region, and searches on engines in that region. eg. The UK database contains searches made by UK users, and searches on UK search engines by users in ANY region.

Specialty Databases: (Google, Yahoo, eBay, Shopping and News)

(Google, Yahoo and Ebay) Includes all searches made to the relevant site and regional portal.
For example, Google database includes all queries made to google.com and regional portals such as google.fr.

Shopping contains searches to popular shopping sites such as Amazon, Buy, Bizrate, Froogle, Yahoo shopping and many others.

News includes searches to popular news portals such as google news.

Further details can be viewed at http://www.keyworddiscovery.com/kd-manual6.html

Spell:
A spell search will find keywords that are common misspellings of the keyword. For example, entering the keyword calendar and clicking the Spell button returns:

calender
calandar
kalender
calander
etc..

Select the number of results to return from the drop down menu

Note: A keyword discovery subscription is required to access more than 100 results

Search Options:

Search:
Click on Search to begin a query.

Merge:
Keep the current results in the list and merge the next search with the current set.

Advanced:
This option opens a selection window, where advanced options can be selected.

Exclude:
Excludes words from the list of results.

Phrase Match:
Performs a broad match search, which only returns the keyword phrases that match the order of the keywords provided. For example: a phrase match search for free hosting will return only the keyword phrases that match the order of the keywords. The keyword free web hosting would not be included in the results. The phrase match search can selected by ticking the 'Phrase Match' checkbox.

Include Plurals:
Includes plurals of the keyword in the search results. For example: a search for the keyword cookie will also include results containing the keyword cookies. The plurals search can selected by ticking the 'Include Plurals' checkbox. Note: This function is not available on the Historical Global database.

Spelling Search:
Keyword discovery spelling tool (returns commonly misspelt variations of the keyword).

The Keyword manager will retrieve a list of suggested keywords. Top bids and competitor information can be obtained by selecting the keywords and clicking on the Analyze button. See the "Displaying competitor information" manual page for more details. The words column indicates the word size of the phrase. The searches column displays the number of searches for the keyword from the database queried. Additional columns are displayed when a merge query is used. In this example, "printers" was originally queried in global premium with the google results added by using the merge option.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.
To view the seasonal trends graph, highlight the keyword, and click on the Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "printers". This graph shows that the most searches are made between December and January.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Keyword analysis

Keyword Manager can analyze keywords to provide valuable competition information. This can help to identify keywords that have a large number of searches, but are not heavily targeted by other websites or ads.

To view the competitor data for keywords, highlight the keywords by holding down the control or shift key and clicking on the keywords to select. Then click the Analyze button.

Refresh search volume (KeywordDiscovery)
Refreshes the number of Keyword Discovery global premium database searches for the selected keyword(s).

Google advertisers
Displays the number of Google advertisers for the selected keyword(s).

Yahoo advertisers
Displays the number of Yahoo advertisers for the selected keyword(s).

MIVA advertisers
Displays the number of MIVA advertisers for the selected keyword(s).

Top MIVA bids
Displays the top MIVA bids for the selected keyword(s).

Keyword competitiveness
The number of Google pages in which the search term appears.

Keyword competitiveness (inanchor)
The number of times the keyword appears in linking text on Google.

Keyword competitiveness (intitle)
The number of times the keyword appears in page titles on Google.

The competitor data is displayed next to the keyword(s).

Note: If you are using a Google API key (recommended) the keyword competitiveness results may differ, compared with non API results. We believe that the Google API employs data filtering to remove duplicate content and content in different languages. As a result we believe that this provides a more accurate indication of a keyword's competition.

Note that the actual number of results shown on the Google website, does not represent the number of results that Google deems to be unique and relevant.

For example, a Google website search for "platinum diamond wedding bands " (including quotes to perform an exact phrase match) shows 22,400 results. A check of the very last Google result page, shows the following text: "In order to show you the most relevant results, we have omitted some entries very similar to the 71 already displayed. If you like, you can repeat the search with the omitted results included."

So Google perceive only 71 results of the 22,400 to be unique and relevant. (The exact figure may change slightly depending on which Google data center your query is directed to)

Therefore the Google API figure may seem very low in contrast with the total number of results shown on the Google website, but when compared to the actual number of results that are deemed as unique and relevant, the Occurrences figure is a realistic representation of the relevant and unique occurrences of the keyword in question.

Deleting columns

To delete a column, right click on the column title and select Delete column.

To restore the column, either analyze the keywords again, or restart the keyword manager.

Keyword Management

Keyword Manager projects can be created to assist with keyword management and organization. A meta project exists by default and contains the list of keywords obtained from the current URL's meta keyword tag.

To save the current results to a new project in one step, click the Save button. A new project will be created, using the search term as the projecft name.

Projects can also be created and added to manually:

Creating a project

Right click in the Projects list and select New from the popup menu.

Enter a name for the project.

Adding keywords to a project
There are three ways to add keywords to a project. To create a project and add all keywords, click on the Save button. To add keywords selectively, either drag the keywords into a project folder, or use copy and paste. Duplicate keywords are not added to a project. To copy keywords, select the keywords, then right click and select Copy from the popup menu.

Then paste the keywords into the project folder by right clicking on the project folder and selecting Paste from the popup menu.

Adding Keywords from other tools/sources
Keywords can be added to a Keyword Manager project from other tools, such as Industry Keywords, Search Term Suggestion, Microsoft Excel etc, by using the copy and paste method outlined above.

Manually adding keywords to a project
To manually add a keyword to a project, select the project, click on the Edit menu and select New search term. Enter the value for the new term and click OK.

Removing Keywords

To remove a keyword from a project, select the keyword to delete and click the Delete button, or right click the keyword and select Delete from the popup menu.

Marking Keywords

Keywords can be marked with different icons, for example you may want to keywords that you are already targeting, keywords that are important, keywords that you need to investigate further etc. The marks appear in the first column. To mark keywords, select the keywords to mark, then right click and select Mark, then the icon you desire from the popup menu.

Exporting Keywords

Projects and search results can be exported via the Keyword manager. The export can be performed in various different formats to allow for easier data manipulation. To export keywords, select either the project to export, or the search results to export. Then click on the File menu and select Export.

The export options will then be displayed.

Filename
Specifies the file name and format for the exported file. eg. If a .csv file extension is specified, the file will open with Microsoft Excel (if installed), a .txt extension will open with the default text file handler, and the .html extension will open the default web browser.

Full report
Exports the keywords with the associated popularity, size and competitor data. This data must be retrieved for the keywords prior to exporting.

One keyword per line
Exports the keywords in a list with one keyword per line.

As META keyword tag
Exports the keywords in a keyword META tag format. This can be copied directly into a web page's META tag section.

Comma separated
Exports the keywords in a comma separated format. This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.

Google phrase match syntax
Used for Google Adwords. Exports that keywords in phrase match syntax. eg. "web hosting" See https://adwords.google.com/select/tips.html for more information.

Google exact match syntax
Used for Google Adwords. Exports that keywords in exact match syntax. eg. [web hosting] See https://adwords.google.com/select/tips.html for more information.

Export all keywords
Includes all keywords for export, regardless of the current selection.

Current selection only
Includes only the selected keywords for export.

Export to clipboard only
Exports the data to the clipboard. The data can then be pasted into other applications.

Word Density

Word Density parses the keyword list through a keyword density analyzer. This creates a list of unique keywords with their relative popularity. The list provides information as to which words are most frequently used. The keywords from this list are ideal to include in your web page content .

Click on the Tools menu and select the Word Density option. You can also click the Word Density button to use this feature.

For more information about Word Density, please see the Keyword density analyzer section of the manual.

Industry Keywords

The Industry Keywords tool provides lists of common search terms grouped by category.

This makes it easy to discover some of the top keyword searches for specific industries.

Industry Keywords is located on the main toolkit window in the Tools section.

Finding Keywords

There are two ways to obtain keyword data from Industry Keywords.

Enter a keyword in the search field. Select the number of results to return from the drop down menu, then click the Find button

OR

Double click on a category to start digging

The % column shows the search volume as a percentage of the total. The volume column shows a visual representation of the search volume.

To add keywords to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder, by right clicking on the project folder and selecting Paste from the popup menu.

Keyword Popularity

To view popularity data for keywords listed in Industry Keywords, click the Popularity button, or right click and select Popularity from the popup menu.

The popularity data will be displayed in the popularity column.

Exporting Keywords

To export the keywords, click on the File menu and select Export, or click the Export button. All keywords listed for a category will be exported.

The keywords will be exported to a CSV (comma separated values) format file. SEO Toolkit will open this file with the associated CSV program eg. Microsoft Excel or Internet Explorer. Otherwise you will be prompted to save the CSV file. The CSV file can be viewed by any text editing program, such as Notepad or WordPad.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.
To view the seasonal trends graph, highlight the keyword, and click on the Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "printers". This graph shows that the most searches are made between December and January.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Competitor Research

The Competitor Research tool helps identify major traffic sources for specific domains. This includes the top referring sites and the top search terms.

This tool displays cached data from Competitive Intelligence http://ci.trellian.com
We recommend users subscribe to this service to obtain a full set of statistics and up to date data.

Competitor Research tool is located on the main toolkit window in the Tools section.

Viewing domain data

To view the data for a domain, enter the domain, select the number of results to return and click the Find button.

Top referrers

The top referrers column shows the top referrers that have been sending traffic the domain. To view the individual pages that were referring traffic, double click on a referrer host, or right click and select Open from the popup menu.

%
The % column shows the referrals as a percentage of the total.

Share
The share column shows a visual representation of the referrals

Date
The date column shows the last referral date

Top search terms

The top search term column displays the top search terms for the domain along with the search engine market share for the major search engines. Double clicking on the keyword will also display these details.

To add keywords to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder by right clicking on the project folder and selecting Paste from the popup menu.

%
The % column shows the search terms as a percentage of the total

Share
The share column shows a visual representation of the search terms.

Date
The date column shows the last date that the top search term was used.
In this example, the top sites that send the most traffic to business.com, are search engines. This means that to effectively compete with this domain, you would need to focus your efforts on Search Engine Marketing. Google, is responsible for over 15.19% of the overall traffic to the business.com domain, so you would want to look at which search terms drive traffic to this domain. You can also see 8.94% of traffic is coming from paid advertising on Google.

The top search term data shows that Google is providing 81.63% of the search engine referrals for the keyword "business". This may be due to business.com having higher organic rankings as well as paid listings in Google.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.
To view the seasonal trends graph, highlight the keyword, and click on the Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "printers". This graph shows that the most searches are made between December and January.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Site Optimization

Now you have compiled a list of keywords to use, you need to integrate them into each page of your site. The keywords need to be present in the Meta tags, other HTML tags (such as H1 and ALT) and the site content itself. Not all search engines will use all of the HTML tags, and some indexing algorithms place more emphasis on specific tags than others. Only the algorithm authors know exactly how they work, so it is good practice to use all of the techniques described in the following sections.

Warning: Using spammy techniques, such as entering a large numbers keywords in comments, alt tags or in white text on white background, may result in the site being banned or penalised by search engines.

Meta Tag Recommendations

Title tag

The title tags appear in the HEAD section of a page's HTML code. The title is displayed in the title bar of the browser window when the site is viewed. The title also appears as the name of the website in search results, and is often where you need to make your best impression. The title is an ideal place to display your company name and a few relevant keywords. You can also add locality descriptors to let your visitors know where your business is located. An example of a title tag:

<HEAD>
<TITLE> Dress shoes, sneakers, runners, sandals and much more - John's Fine Shoes, Australia </TITLE>
</HEAD>

The title tag should be slightly different for each page, reflecting the content for that particular page. For example, the shoe store may have a different page for running shoes, so the title tag may change to:

<HEAD>
<TITLE> Running and athletic shoes - John's Fine Shoes, Australia </TITLE>
</HEAD>

A bad example of a title tag is shown below. The title does not explain where the company is located or what type of shoes it sells.

<HEAD>
<TITLE> Johns shoes home page </TITLE>
</HEAD>

Or worse, simply:

<HEAD>
<TITLE> Index page </TITLE>
</HEAD>

Description tag

The description tag appears in the HEAD section of each page's code. The description tag should be used to expand on the title, as the text in this tag often appears as the description of the website in search results. For example:

<HEAD>
<TITLE> John's Fine Shoes Australia - dress shoes, sneakers, runners, sandals and much more </TITLE>
<META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes from running shoes to dress shoes, in a large range of sizes. You can even order online">
</HEAD>

Generally 250 characters is sufficient for the description as most search engines display only a short part of the description.

Keyword tag

The keyword tag appears in the HEAD section of a page, and contains a list of keywords and phrases that are relevant to your site. The keyword tag used to be a highly influential tag used by search engines to index websites. However due to abuse from search engine spammers adding irrelevant repeated keywords, the tag now carries less influence, and is often totally ignored. Adding irrelevant keywords may attract more traffic to your site, however it's likely to be untargeted traffic and the visitors probably won't be interested in your site anyway. The keywords in the META tag should be separated by commas, NOT spaces, and keywords should not be repeated. A list of 8-12 keywords or phrases is generally considered sufficient. The keyword tag should be different for each webpage.

<HEAD>
<TITLE>John's Fine Shoes Australia - dress shoes, sneakers, runners, sandals and much more </TITLE>
<META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes from running shoes to dress shoes, in a large range of sizes. You can even order online">
<META NAME="KEYWORDS"
CONTENT="shoes,boots,running,nike,athletic,netball,womens,mens,kids,basketball,Jordan,buy online">
</HEAD>

Meta browser

The meta browser is a file browser that displays the meta tag information for each file.

Meta browser is located on the main toolkit window in the Tools section.

To use the meta browser, enter the full path of a directory to browse eg. C:\Documents and Settings\John\Desktop\ , or navigate via the folders to find the required HTML file. eg. double click on a folder to view the files in the folder.

When the required file(s) have been located, click on the Tools menu to select an action to perform. To set various meta tags of multiple files to the same value in one easy step, see the Global meta tag editor section of the manual.

File mask

The file mask filters the display of files to htm and html files only by default. The file mask can be changed to display other types of files.

For example: *.htm to display files that have a .htm extension. Enter *.* to display all file types.

Find Identical tags

The meta browser can find files with identical meta tags. Click on the Meta browser Edit menu and select the Find identical menu option. The files with identical meta tags will be displayed in the meta tag browser. This feature is limited to checking files in the currently selected folder only.

Meta Editor

Meta Editor will help create or edit the appropriate META tags for your web pages. Meta tags are HTML tags that don't appear on a web page, but provide information that describes the content of a web page. Meta Tags are used by search engines to help index and rank web sites on the Internet. If a page doesn't contain META tags, some search engines create a description and a keyword index based on the first few lines of text on a page.

The Meta Editor is located on the main toolkit window in the Tools section, and can also be found in the navigation panel.

Using Meta Editor

To work with a new URL, click the Edit menu and select New URL.. You can also right click and select the New menu item or Click on the New button in the main interface.
To work with a URL already listed in the SEO toolkit, select the URL and click the Meta Editor Button.

To enter information into the meta tags, simply type the desired values into the fields.

Page Title

Enter the title of the page. This will appear in the window title of the web browser and may appear as the title of the web page in search engines.

Keywords

Enter between 6 and 12 keywords, listing the more important keywords first. Repeating keywords is not recommended as some search engines will regard this as spamming, and may ignore or ban the site.
Enter the keywords separated by spaces, or commas. The CSV checkbox separates keywords by commas when it is ticked, or spaces when left unticked. Generally comma separated values are used for keywords. Selecting the checkbox toggles between the two displays.

Description

Enter a brief description/summary of the web page, ie. the page's contents or purpose. This may appear in the search engine listing.

Advanced Meta Tags

To view advanced Meta tags, select the Advanced checkbox. Not all search engines will use the advanced meta tags. The following additional fields will be displayed in Meta Editor:

Copyright

This tag defines any copyright information related to the web page.

Author

The author of the web page

Publisher

The publisher of the web page

Language

The language of the page. Select the language from the drop down menu.

Charset

The character set used on the page. This tag is usually used when the site is in a language other than English, however it is good practice to specify the character set regardless of the language. Select a character set from the drop down menu

Distribution

Select either Global or Local from the drop down menu. Use global if a page acts as a major entry point to a web site. Use local to specify use in local indexes.

Rating

The rating for the page.

Robots

The robots tag specifies how a page will be indexed by the search engine crawler.

INDEX - Tells a crawler to index the page (default)

FOLLOW - Tells a crawler to follow all links on the page (default)

NOFOLLOW - Prevents a crawler from following links on the page and indexing the linked pages.

NOINDEX - Prevents anything on the page from being indexed.

NOIMAGEINDEX - Prevents images on a page from being indexed. (text can still be indexed)

NOIMAGECLICK - Prevents the use of links directly to images. Instead, there will only be a link to the page

Note: Most search engines will ignore this meta tag. The robots.txt file should be used in addition to this meta tag

Revisit-After

This tag specifies when a page will need re-indexing. If the content of the page will be changing regularly, it will need re-indexing more often. Select a value from the drop down menu, or type in your own.

Expires

If the page is no longer valid or relevant after a certain date, enter the date in this field. This tells the search engines that the page may be removed from the search engine index after the expiry date.

To clear all the information entered in the fields, click the clear button.

Source code

To view the meta tag source code or to edit the meta tags directly, click the Source button or select Meta Source from the View menu.

This displays the tags in HTML format, as they will appear on the web page.

Importing URL and Contact details

SEO Toolkit features helpful functions to import URL details and to load previously saved contact detail sets.
This significantly speeds up the data entry process so that only the site type, category and language fields require manual input.

To import a URL's details, such as title, description, keywords etc, directly from the URL, open the Submit Tool or Meta Editor and click the Import button.

Follow the wizard's instructions to import the tags.

Importing contact details into Submit Wolf

Contact details can be saved and imported to allow for quick data entry. Generally this function would be used by Enterprise users, who are submitting websites on behalf of clients.
To use this function, a set of contact details must first be saved. To save the contact details, ensure that the relevant fields are filled out. This function will save the following field data:

Company
First Name
Surname
Title
Email
Confirm
Street
City
State
State code
Zip
Country
Tel
Fax
Mobile
Toll Free
Username
Password

Then click on the Contact details menu, and select Save.

Enter a filename to complete the save process.

To load the contact details, enter the new URL and click on the details tab. Click on the Contact details menu and select Load.

The Contact details will be loaded into the URL details window. Any existing data will be overwritten.

Saving Meta tags

Click the Save button to save the meta tags. Meta Editor will prompt you for a file to export (add) the meta tags to.

Note: This will overwrite any existing meta tags in the file.

To save the meta tags to a different file, click the File menu and select Save As.

Setting default tags

Setting default tags can help save time and effort when pages require identical tags. The Meta editor will enter the preset values from just one click on the Default button. For example, if your site is in english, then the language and charset will generally be the same for each page on the site.

The default tool can be used for pages that have no meta tag data currently entered, or it can be used for pages where some tags have been left blank. Any existing tags will NOT be overwritten by the default tags.

To set up the default tag data, click the View menu and select Default settings.

The GET button will use the meta tags from the current project as the default tags.

The Clear All button will clear all fields.

The Reset button will reset any changes that have been made to the default tags in the current editing session.

Global meta tag editor

The Global meta tag editor can be used to edit, replace or append selected meta tags in multiple files.

An example of usage would be to update the copyright tag of multiple HTML files without having to edit each file separately.

To use the global meta tag editor, open the Meta tag browser. Select the HTML files to edit, by holding down the control key and clicking on each file. Then click the Tools menu and select Meta editor. The global meta tag editor will be opened automatically, where more than one HTML file has been selected for editing.

Enter the value(s) for the destination meta tags. Then select which action to perform, either append, replace or remove.

Replace - Replaces the current meta tag with the specified value. Leaving the field blank will delete the meta tag from the file(s).

Append- Appends the text to the end of an existing meta tag or creates a new one if it does not exist.

Remove - Removes the entered text from an existing tag.

Page content

Keywords should be integrated into various other sections of each page:

Link text
Link tags, also known as Anchors, are usually found many times throughout websites between the BODY tags. The description text used for the link should ideally contain any relevant keywords, and describe the purpose or destination of the link. For example:

<A HREF="nikeshoes.htm">Our new range of Nike running shoes</A>

And

<A HREF="http://www.nike.com">The official Nike website</A>

rather than

Click <A HREF="nikeshoes.htm">here</A> to see our new range of nike running shoes.

OR

<A HREF="http://www.nike.com">http://www.nike.com</A>

Images

Alt tags are used in conjunction with image tags <IMG> to provide a textual description of the image. The alt tag is useful for the visually impaired visitors who are using software to read out the page contents, and for people who have disabled images display in their browser. All image tags should have an alt section. For example:

<IMG SRC="/images/leatherboots.jpg" alt="Black leather ankle high boots">

However do not create images solely for the purpose of adding alt tags unless the images add value to your website. The technique of creating 1 x 1 pixel images with alt tags stuffed with keywords, is regarded as spamming.

Headings

Heading tags such as <H1> <H2> etc. are often given extra standing by search engines. The heading tag should contain one or two important keywords. For example:

<H1>Running and Athletic shoes</H1>

Text

The text on the webpage should contain sentences and paragraphs that integrate the keywords in a logical manner. To test the text for readability, read it out aloud, ensuring that it makes sense and is relevant to your visitors. The sentences should flow naturally and provide visitors with useful information about your products or services.

Keyword Density Analyzer

The Keyword density analyzer breaks down page content into keywords and search phrases. It is useful for both for keyword research and optimization.

The Keyword Analyzer is located on the main toolkit window in the Tools section.

Analyzing a page

To begin, enter either a URL, or path to a file in the address field.

To analyze an online page, enter the URL into the address bar. The URL should be in the format of "http://www.url.com"

To analyze a file on your computer, enter the path to the file.
eg. C:\Documents and Settings\John\Desktop\index.htm

Note: Keyword density analyzer only analyzes the keywords on the page specified, not the entire web site.

To check individual pages, enter the URL with the htm/html page specified, or if the files are stored locally, open each page as required.

Select a phrase size to analyze. To enter values for phrase size, type the minimum and maximum values in the phrase size fields, located at the top right of the window.

To start analyzing the web page, click the Go button.

To add keywords from Keyword density analyzer to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder, by right clicking on the project folder and selecting Paste from the popup menu

Filters

Keyword density analyzer has 2 built in filters:

Ignore stopwords

Show as Percentage

Ignore stopwords:

Stopwords are commonly used words such as: the, a, where, how etc. These words are ignored by search engines when searching for keywords. To set Keyword analyzer to ignore stopwords in the analysis, ensure that the Ignore stopwords menu option is ticked in the Options menu. Stopwords can also be toggled on and off by clicking the Ignore stopwords button on the toolbar.

Show as Percentage:

Selecting this option changes the results display to a percentage value of the web page. To display your results as a percentage, ensure that the Show as percentage menu option is ticked in the Options menu. Show as Percentage can also be toggled on and off by clicking the Show as Percentage button on the toolbar.

Results

The results of the analysis are displayed in columns: phrase, density, title, heading, bold, link and size. These are explained below.

Phrase
Phrase is the keyword or keywords (if you selected a phrase size more than 1) that Keyword analyzer has found on your web page. To list these alphabetically, click the Phrase heading column.

Density
Density is the number of times the phrase appears in the web page. If you have set the Keyword analyzer to display as percentages, this column will give you the density of the phrase on the page as a percentage. To list the density values in ascending/descending order, click the density column heading until the desired view is selected.

Title
The title column shows the number of times a phrase appears in the title of the page. To list the Title values in ascending/descending order, click the Title column heading until the desired view is selected.
Note: The page title is located between the <TITLE> and </TITLE> HTML tags on your web page.

Heading
The heading column shows the number of times a phrase appears in the heading of the page. To list the heading values in ascending/descending order, click the heading column heading until the desired view is selected.
Note:Headings are found between the <H1> <H2> <H3> etc. HTML tags on your web page.

Bold
The Bold column shows the number of times a phrase appears in bold on the web page. To list the bold values in ascending/descending order, click the bold column heading until the desired view is selected.
Note: Bold keywords are found between the <B> and </B> HTML tags on your web page.

Link
The link column shows the number of times a phrase appears in a link on the web page. To list the link values in ascending/descending order, click the link column heading until the desired view is selected.
Links are found between the <A> and </A> HTML tags on your web page

Size
The size column shows the number of words in the phrase. To list the size values in ascending/descending order, click the size column heading until the desired view is selected

Popularity
Number of searches in the KeywordDiscovery.com global premium database from the past 12 months.

Keyword Popularity

To view popularity data for keywords listed in the Keyword analyzer, click the Popularity button, or right click and select Popularity from the popup menu.

The popularity data will be displayed in the Popularity column.

Note: This function requires a Keyword Discovery subscription.

Exporting Keywords

Projects and search results can be exported via the Keyword manager. The export can be performed in various different formats to allow for easier data manipulation. To export keywords, select either the project to export, or the search results to export. Then click on the File menu and select Export.

The export options will then be displayed.

Filename
Specifies the file name and format for the exported file. eg. If a .csv file extension is specified, the file will open with Microsoft Excel (if installed), a .txt extension will open with the default text file handler, and the .html extension will open the default web browser.

Full report
Exports the keywords with the associated popularity, size and competitor data. This data must be retrieved for the keywords prior to exporting.

One keyword per line
Exports the keywords in a list with one keyword per line.

As META keyword tag
Exports the keywords in a keyword META tag format. This can be copied directly into a web page's META tag section.

Comma separated
Exports the keywords in a comma separated format. This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.

Google phrase match syntax
Used for Google Adwords. Exports that keywords in phrase match syntax. eg. "web hosting" See https://adwords.google.com/select/tips.html for more information.

Google exact match syntax
Used for Google Adwords. Exports that keywords in exact match syntax. eg. [web hosting] See https://adwords.google.com/select/tips.html for more information.

Export all keywords
Includes all keywords for export, regardless of the current selection.

Current selection only
Includes only the selected keywords for export.

Export to clipboard only
Exports the data to the clipboard. The data can then be pasted into other applications.

Ranking Advisor

Ranking Advisor is a tool that analyzes pages based on an entered keyword, and provides advice and suggestions on any improvements that can be made.

Ranking advisor is located on the main toolkit window in the Tools section.

Selecting pages

Ranking advisor can check two URLs or local HTML files simultaneously.

URL analysis

Enter the URL to analyze in the main Toolkit interface by clicking on the Edit menu and select New URL. You can also add a URL by clicking on the New button in the interface or right clicking and then left click New

Select the URL, then start Ranking Advisor. The URL will be automatically opened.

Opening a locally stored HTML file :

To open a local HTML file for analysis, click on the file menu and then Open. Locate and select the html file to open.
Alternatively you can type in the filename including the full directory path, eg. C:\website\index.html.
To enter a second URL or HTML file, simply enter the details in the URL 2 window and click on Refresh.

Analyzing a page

Enter a keyword into the Keyword field and click the Refresh button. Ranking Advisor will analyze both URL's to ensure the keyword entered has been used effectively on the page.

Ranking Advisor will provide information as to which sections of the page require changing. In the above example, Ranking Advisor suggests adding the keyword to the image alt tags. If there are no problems for the page, Ranking Advisor will display the message "No problems have been identified for this page".

Viewing the page

To view the web page in your browser, click the Browser icon next to the URL.

The robots.txt file

A spider is an automated program that is used by search engines to find and index the contents of a website.

Spiders will look in a site's root domain for a special file named "robots.txt". The file provides information to the robot (spider) regarding the files and directories that it may or may not index or crawl.

The format for the robots.txt file consists of multiple records. Each record contains two fields, a user-agent specification and one or more Disallow statements. The format is:

User-agent:<robot name>
Disallow:<statements>

User-agent

The User-agent line specifies the robot name. For example:

User-agent: googlebot

You may also use the wildcard character "*" to specify all robots. For example

User-agent: *

You can find user agent names in your site's logs by checking for requests to the robots.txt file.

Disallow:

The second part of a record consists of Disallow: statements. These statements specify files and/or directories. For example, the following line instructs spiders that they cannot index the email.htm file:

Disallow: email.htm

You may also specify directories:
Disallow: /cgi-bin/

Leaving the Disallow statement blank implies that the robot can index any files without restriction. At least one disallow line must be present for each User-agent directive to be valid. A blank robots.txt file is treated as if it were non existent.

Examples

The following example allows all robots to index all files:

User-agent: *
Disallow:

The following example denies access to all robots:

User-agent: *
Disallow: /

The following example denies all robots access to the cgi-bin and images directories:

User-agent: *
Disallow: /cgi-bin/
Disallow: /images/

The following example denies googlebot access to all files:

User-agent: googlebot
Disallow: /

For more complex examples, view the robots.txt files from other websites.

The robots.txt file should be created in a plain text editor. htm, .html, .rtf or any file format other than .txt is not acceptable.

Server header check

The server header check identifies which HTTP status code is being returned from the web server for a particular page. If the server is returning codes other than 200, 301 or 302, this may cause problems with the page's indexing.

To check the headers, select the Server header check tool from the tools list.

Enter the URL to check, and click the GO button.

Ideally the status code should be HTTP/1.1 200 OK. The most common codes returned are listed in bold below:

200: OK. The request has succeeded.
201: Created. The request has been fulfilled and resulted in a new resource being created.
202: Accepted. The request has been accepted for processing, but the processing has not been completed.
203: Non-Authoritative Information. The returned metainformation in the entity-header is not the definitive set as available from the origin server, but is gathered from a local or a third-party copy.
204: No Content. The server has fulfilled the request but does not need to return an entity-body, and might want to return updated metainformation.
205: Reset Content. The server has fulfilled the request and the user agent SHOULD reset the document view which caused the request to be sent.
206: Partial Content. The server has fulfilled the partial GET request for the resource.
300: Multiple Choices. The requested resource corresponds to any one of a set of representations, each with its own specific location, and agent- driven negotiation information (section 12) is being provided so that the user (or user agent) can select a preferred representation and redirect its request to that location.
301:Moved Permanently. The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.
302: Found. The requested resource resides temporarily under a different URI.
303: See Other. The response to the request can be found under a different URI and SHOULD be retrieved using a GET method on that resource.
304: Not Modified. If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.
305: Use Proxy. The requested resource MUST be accessed through the proxy given by the Location field.
307: Temporary Redirect. The requested resource resides temporarily under a different URI.
400: Bad Request. The request could not be understood by the server due to malformed syntax.
401: Unauthorized The request requires user authentication.
402: payment required. This code is reserved for future use.
403: Forbidden. The server understood the request, but is refusing to fulfill it.
404: Not Found The server has not found anything matching the Request-URI.
405: Method Not Allowed. The method specified in the Request-Line is not allowed for the resource identified by the Request-URI.
406: Not Acceptable. The resource identified by the request is only capable of generating response entities which have content characteristics not acceptable according to the accept headers sent in the request.
407: Proxy Authentication Required This code is similar to 401 (Unauthorized), but indicates that the client must first authenticate itself with the proxy.
408: Request Timeout. The client did not produce a request within the time that the server was prepared to wait.
409: Conflict. The request could not be completed due to a conflict with the current state of the resource.
410:Gone. The requested resource is no longer available at the server and no forwarding address is known.
411:Length Required. The server refuses to accept the request without a defined Content- Length.
412: Precondition Failed. The precondition given in one or more of the request-header fields evaluated to false when it was tested on the server.
413: Request Entity Too Large. The server is refusing to process a request because the request entity is larger than the server is willing or able to process.
414:Request-URI Too Long. The server is refusing to service the request because the Request-URI is longer than the server is willing to interpret.
415: Unsupported Media Type. The server is refusing to service the request because the entity of the request is in a format not supported by the requested resource for the requested method.
416: Requested Range Not Satisfiable. A server SHOULD return a response with this status code if a request included a Range request-header field and none of the range-specifier values in this field overlap the current extent of the selected resource, and the request did not include an If-Range request-header field.
417:Expectation Failed. The expectation given in an Expect request-header field could not be met by this server, or, if the server is a proxy, the server has unambiguous evidence that the request could not be met by the next-hop server.
500: Internal Server Error. The server encountered an unexpected condition which prevented it from fulfilling the request.
501: Not Implemented. The server does not support the functionality required to fulfill the request.
502: Bad Gateway. The server, while acting as a gateway or proxy, received an invalid response from the upstream server it accessed in attempting to fulfill the request.
503: Service Unavailable. The server is currently unable to handle the request due to a temporary overloading or maintenance of the server.
504: Gateway Timeout. The server, while acting as a gateway or proxy, did not receive a timely response from the upstream server specified by the URI
505: HTTP Version Not Supported. The server does not support, or refuses to support, the HTTP protocol version that was used in the request message

Search Engine Submission Overview

The Internet is growing at an exceptionally fast and exponential rate. With hundreds of millions of web pages on the Internet today it is very easy for your site to get lost amongst the incredible amounts of information available.

To navigate through this mass of information, Search Engines are used as an efficient tool to help users find what they are looking for. Some search engines will index your site for free whereas some require payment.

The SEO toolkit features SubmitWolf and Site maps to help submit your site to the search engines. Priority submission services which require payment, can be added from http://www.prioritysubmit.com.

Please read the Submission rules and frequently asked questions BEFORE submitting a site. The information in these sections may prevent the site from being banned from the search engines.

SubmitWolf

In order to be found on the Internet, a site needs to be submitted to search engines and directories. The SEO Toolkit incorporates SubmitWolf 8, an automated submission tool. SubmitWolf will save time by automatically submitting your site to the relevant search engines. To manually submit your site to the search engines will take months of your precious time. SubmitWolf can accomplish the same time consuming task in a matter of minutes!

Please read the Submission rules and frequently asked questions BEFORE submitting your site. The information in these sections may prevent your site from being banned from the search engines.

The Submission tool (SubmitWolf) is located on the navigation panel.

Submission Rules

Most search engines have strict rules as to the type of sites and the number of submissions they accept.

The use of SubmitWolf is governed by an Acceptable use policy as outlined below.

Please note that these policies are in place for a very good reason: the use of SubmitWolf contrary to these policies will result in your IP address, URL or both being banned from many search engines.

You may not use this program to SPAM search engines by submitting the same URL multiple times.

You may not submit different URLs which are identical, or similar copies of the same page on the same server. (Otherwise known as "mirror sites")

You may resubmit a URL if there is a significant change both to the URL title and page content.

You may not modify the submission rules to force the listing of inappropriate sites for a given engine.

You may not force the submission to regionally specific engines if your site is not related directly to the region. This includes submitting sites to other country's engines if your site is unrelated to and/or outside the country.

You may not submit more than one URL from the same site to search engines unless the pages are unrelated or have significantly different content.

You must select the most appropriate category for your URL

You may not use the non-Enterprise version of the Software as the basis for an URL submission service or to submit third party sites.

Icon legend

The icon legend below explains the meaning behind the symbols used in SubmitWolf.

Category Descriptions

The category you select is important, as it dictates which search engines will be submitted to, and the category your site will be listed under in directories. If you select an inappropriate category, your site will be submitted to engines that are inappropriate for your site. eg. submitting an Accountancy service website to the Automotive / Cars category will result in the submission being deleted, as Automotive search engines generally don't index accounting websites.

If someone is looking for a company to do accounting, they won't be looking in Automotive or Music search engines, they will be looking on business and accounting related search engines.

The SubmitWolf categories are grouped logically. Please read the entire list before selecting a category, as there may be a more suitable category further down the list.

To select a category, you need to think what your website is mainly about. eg. A site about cars would be in the Automotive category. A website selling shopping cart software would be in the Internet / Software category. Even though the Automotive industry may be able to use the shopping cart software, the shopping cart website is not primarily car related.

If you need help selecting a category, contact support with your website's URL and we will advise you of the most suitable category for your site.

Adult (sex)

Category Name Type of sites accepted

Image/ TGP Adult images and thumbnail gallery pages.

Film & Video Adult film and video related sites

CDs Adult CD Rom related sites

General Adult sites that are not covered by any other categories

Literature Adult related literature eg. books and other media.

Live Sex Video Conferencing Adult related Live video or webcams

Magazines Adult magazines

Merchandise and equipment Sex shops and other adult related merchandise not covered by other categories

Phone Sex Phone sex services

Services Other adult related services not covered by other categories eg. Escorts

Arts and humanities

Category Name Type of sites accepted
Art Art related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.

Cultural Events Cultural events

General General arts/humanities sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category

History History

Literature Literature related sites. Adult/sex related literature should be submitted to the Adult - Literature category. Magazines and Newspapers should be submitted to the Media - Magazines and Media - Newspapers categories.

Museums/Galleries Museum and Gallery sites. Sites selling art/crafts should be submitted to the Consumer Products -Art/Crafts category

Music Hobby related music sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites providing a music service should be submitted to the Entertainment - music category.

Photography Photography sites. Sites promoting photography services should be submitted to the Business and services - photography category. Sites selling photographs should be submitted to the Consumer products - Arts/Crafts category

Theatre Theatre related sites

Visual Arts Visual Arts related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.

Automotive

Category Name Type of sites accepted

Accessories / Spares Automotive accessories and spare parts sales

Auto Clubs Auto / car club sites

Aviation Aviation related sites. Aviation sites specific to the tourism industry should be submitted to the Travel - Airlines category.

Cars Car related sites. Car dealers should submit to the Automotive - Dealers category.

Dealers Car dealer/sales sites

General Automotive related sites not covered by any other categories

History Automotive history sites

Insurance Automotive insurance products and services

Manufacturers Automotive manufacturer sites

Motorbikes and scooters Motorbike/scooter related sites

Rental Cars Rental car services

Services Other automotive services not covered by any other categories

Trucks and vans Trucks and van related sites

Business and services

Category Name Type of sites accepted

Accounting Sites promoting accounting services

Advertising/Marketing Sites promoting advertising and marketing services

Announcements Announcement services

Agriculture Agriculture related services

Banking Banking related services. Mortgage related sites should be submitted to the Real Estate - Mortgage category. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category

Building Building services

Business to Business Business services for other businesses (B2B)

Charities Charities

Classifieds Sites offering classified ad services

Cleaning Cleaning services

Communications Communications services. Mobile phone related sites should be submitted to the Electronics - Mobile phones category.

Conferences and Meetings Sites offering conference and/or meeting facilities/services

Consultants Business consultant services

Courier Courier services

Dating agencies Dating services

Electrical services Electrical services / electricians

General business services General business services not covered by any other categories.

Graphic Design Graphic Design services

Import Export Import / Export services

Industrial Goods Industrial goods related sites

Investigation Investigative services

Legal Sites offering legal information.

Logistics Logistics services

Mail Order Mail order sales

MLM MLM (Multi Level Marketing) sites. Also known as Network Marketing.

Opportunities Work from home / business for sale / franchise opportunities

Organizations Organizations. eg. Non profit, community

Other services Other services not covered by other categories. Business services should be submitted to the Business services category

Photography Photography services

Plumbing Plumbing services / plumbers

Printing Printing services

Quality Control Quality Control services

Resources Business resource information

Restaurants/cafes Restaurants, cafes and food services. Recipe and cooking related sites should be submitted to the Entertainment and recreation - Eating/drinking category

Scientific consultants Science/technology consultants. Internet/computer consultant sites should be submitted to the Internet - consultants or Computer - consultants categories.

Science services Science related services

Security Security services

Spiritual Spiritual services

Veterinary Veterinary services / vets

Wholesale Wholesale services

Computing

Category Name Type of sites accepted

Books Computer related books

Computer consultants Computer consulting services

Dealers and shops Computer dealers / shops

Games Computer game related. Gambling games should be submitted to the Entertainment - gambling category.

General Other computer related sites not covered by any other categories

Hacking Phreaking Hacking / phreaking related sites

Hardware Computer hardware

Multimedia Computer multimedia

Networking Computer networking related sites

Other services Other computer services not covered by any other categories

Security Computer security related sites

Software Computer software. Sites promoting Internet related software should be submitted to the Internet - software category.

Training Computer training services. Sites promoting Internet related training should be submitted to the Internet - Training category.

Consumer Products and shopping

Category Name Type of sites accepted

Antiques Antique products

Arts/Craft Arts/craft products

Beauty Beauty related products

Books Books

CDs CDs sales. Sites selling music CDs should submitted to the Music CD category

Clothing Clothing related products

DVDs DVD sales. Sites selling music DVDs should submitted to the Music DVD category

Electrical / appliances Electrical products. Computer related products should be submitted to the Computer categories.

Fashion Fashion products

Food Food and drink products

Furnishings Furnishing related products eg. furniture,curtains,carpets.

Gardening Garden products eg. plants, shovels, gloves.

General Other products not covered by any other categories

Gifts/flowers Gifts / flowers

Health Health related products. Sites promoting Drugs/medicines should be submitted to the Health - medicine category

Jewelry Jewelry

Music CDs Music CD's

Music DVDs Music DVD's

Office Equipment Office Equipment related services

Office Supplies Office supplies

Office furniture Office furniture

Online Store Online stores e.g. sites that allow purchase online. Select this category if there are no specific categories for your store listed in this category section

Toys/Novelties Toys and other novelty/entertainment products. Adult related products must be submitted to the Adult - Merchandise & Equipment category

Education

Category Name Type of sites accepted

Adult Education Adult education services

Distance Distance education services

High School High schools

Preschool Preschool services

Schools School sites

Services Other education services not covered by any other categories

Supplies Educational supplies

Universities/Colleges University and College sites

Other Other education related sites not covered by any other categories

Electronics

Category Name Type of sites accepted

Audio and Hi-fi Audio and hi-fi equipment sales, information and services

Mobile Phone Mobile Phone sales and services (including ringtones)

Television Television sales/services/information. Sites related to television programs should be submitted to the Entertainment - Television category.

Radio Radio sales/services/information. Sites related to radio programs should be submitted to the Media - radio category

PDA PDA (Personal Digital Assistant) sales/service/information. eg. Pocket PC, Palm devices.

WAP WAP (Wireless Application Protocol) services/information

Other Other electronics related sites not covered by any other categories

Telecommunications Telecommunications related sites. Sites selling or servicing radios or Mobile phones should be submitted to Electronics/Mobile Phones and Electronics/radio categories respectively.

Employment

Category Name Type of sites accepted

Agencies Employment agencies/recruitment services

General Other employment related sites not covered by any other categories. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.

Positions Vacant Employment vacancies / job offers. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.

Job site Job sites listing multiple vacancies eg. http://www.seek.com.au

Entertainment and recreation

Category Name Type of sites accepted

Amusement Parks Amusement Parks

Books Books reviews/discussions. Sites selling books should be submitted to the Consumer products - books category

Celebrities Celebrity related sites

Cinema Cinema related sites

Eating/Drinking Recipe and cooking related sites. Sites promoting food and drink products should be submitted to the Consumer products - Food category. Restaurant/cafe/food service sites should be submitted to the Business and services - Restaurants/cafe category

Exhibitions Exhibitions and shows

Gambling - offline Gambling/betting/lottery sites that do not offer an online gambling service. This includes sites containing gambling tips/rules/information/bots etc.

Gambling - online Gambling/betting/lottery sites that offer an online gambling service

Games Games related sites. Computer game related sites should be submitted to the Computer - Games category. Gambling related sites should be submitted to the Entertainment - Gambling category

Gardening Hobby gardening related sites. Sites promoting gardening products should be submitted to the Consumer products - Gardening category

General Other entertainment related sites not covered by any other categories

Hobbies Hobbies

House and home House and home related sites. Sites promoting products should be submitted to the Consumer products category

Humor Humor/comedy related sites

Magazines Magazine discussion. Sites promoting magazines should be submitted to the Media - Magazines category

Magic Magic shows/services. Sites discussing magic should be submitted to the Paranormal - Magic category

Music Music entertainment related sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites about music as a hobby should be submitted to Arts and Humanities - music category.

Outdoors Outdoor activity sites

People and society Sites about people and society. Celebrity related sites should be submitted to the Entertainment - Celebrities category.

Pets/Animals Pets/Animal sites

Television/Radio Television/radio related sites. Sites selling or servicing televisions/radios should be submitted to the Electronics - Television or Electronics - Radio categories.

Finance

Category Name Type of sites accepted

Accounting Accounting related sites. Sites promoting accounting services should be submitted to the Business and services - Accounting category.

Banking Banking related sites. Sites promoting banking services should be submitted to the Business and services - Banking category.

General Other finance related sites not covered by any other categories .

Insurance Insurance related sites. Sites promoting vehicle insurance services should be submitted to the Automotive - Insurance category.

Investments Investment related sites.

Loans/Credit Loans/Credit related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category.

Mortgages Mortgage related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category

Stock Market Stock Market related services

Health / Medical

Category Name Type of sites accepted

Alternative Medicine Alternative Medicine related sites

Disabilities Disability related sites

Diseases and illnesses Disease related sites. Sites promoting medicine/drugs should be submitted to the Health - Medicine category. Sites promoting health products should be submitted to the Consumer products - Health category.

Fitness Fitness related sites. Sites promoting health products should be submitted to the Consumer products - Health category. Sites promoting medicine/drugs should be submitted to the Health - Medicine category.

Hospitals Hospital sites

Massage Massage services

Medical Centers Medical Centers

Medicine Medicine/drug related sites. Sites promoting health products should be submitted to the Consumer products - Health category.

Mental Health Mental Health related sites. Sites promoting psychology services should be submitted to the psychology category.

Optical Optical services

Other services Other health and medical services not covered by other categories.

Psychology Psychology related sites.

Nursing Homes Nursing Homes

Nursing services Nursing services

Nutrition Nutrition related sites

Supplies Other health/medical supply related sites. Sites promoting health products should be submitted to the Consumer products - Health category. Sites promoting medicine/drugs should be submitted to the Health - Medicine category.

Industry

Category Name Type of sites accepted

Agriculture Agriculture industry related sites. Sites promoting agricultural services should be submitted to the Business and services- Agriculture category.

Chemicals Chemical industry related sites.

Construction Construction industry related sites. Sites promoting building services should be submitted to the Business and services - Building category.

Electronics Electronics industry related sites. Sites promoting electrical products/services should be submitted to the Electronics category or the Consumer products - Electrical / appliances category.

Food Food industry related sites. Sites promoting food/drink products should be submitted to the Consumer Products - Food category. Sites promoting Restaurants, cafes and food services should be submitted to the Business and services- Restaurants category. Recipe and cooking related sites should be submitted to the Entertainment and Recreation - Eating/drinking category

Gas Gas industry related sites

Machinery Machinery industry related sites

Manufacturing Manufacturing industry related sites

Metals Metal industry related sites

Mining Mining industry related sites

Oil Oil industry related sites

Pharmaceuticals Pharmaceuticals manufacturing industry related sites. Sites promoting health products should be submitted to the Consumer products - Health category. Sites promoting medicine/drugs should be submitted to the Health - Medicine category.

Plastics Plastic industry related sites

Petrochemicals Petrochemical industry related sites

Rubber Rubber industry related sites

Textiles Textile industry related sites. Sites promoting clothing/textile products should be submitted to the Consumer Products - Clothing category.

Internet

Category Name Type of sites accepted

Access Providers Internet Access providers. This is for sites that offer Internet access only (eg. an IP address only), not other services such as email, support, newsgroups etc. Sites promoting ISP services should be submitted to the Internet - ISP's category.

Internet consultants Internet consultant services.

General Other Internet related sites not covered by any other categories. Personal home pages should be submitted to the Personal Home Pages category. Online stores should be submitted to the Internet - Online Store category.

ISPs ISP (Internet Service Provider) sites

Promotion and SEO Web site promotion and SEO related sites

Resources Internet resources. eg. Script archives, image archives, information about the Internet, tutorials etc.

Search Engines Search Engines eg. http://www.google.com. NOTE: This category is for sites that ARE search engines.

Software Internet software related sites. Sites promoting software not related to the Internet should be submitted to the Computer - Software category.

Training Internet training services. Sites promoting non-Internet related computer training should be submitted to the Computer - Training category.

Web site hosting Web site/hosting/domain services. Sites promoting Web site design services should be submitted to the Internet - Web site design category.

Web site design Web site design services/information

Media

Category Name Type of sites accepted

Advertising/Agencies Media agencies

Consultants Media consulting services.

Film Film industry related sites. Sites discussing films, reviews etc. should be submitted to the Entertainment - cinema category.

Newspapers Newspaper sites

Magazines Magazine sites. Sites discussing magazines, reviews etc. should be submitted to the Entertainment - Magazines category.

Productions Media production sites. eg. Music/video/tv/radio production services.

Public Relations Public Relations sites

Publishing Publishing related sites

Radio Radio industry. Sites selling or servicing radios should be submitted to the Electronics - Radio category. Sites discussing radio programs for entertainment purposes should be submitted to the Entertainment - Television/Radio category.

Services Other media related sites not covered by any other categories.

Television Television industry. Sites selling or servicing Televisions should be submitted to Electronics/Televisions category. Sites discussing Television programs for entertainment purposes should be submitted to the Entertainment - Television/Radio category

Video Video industry.

Music

Category Name Type of sites accepted

Asian Asian music sites

Blues and roots Blues and roots music sites

Classical Classical music sites

Country Country music sites

Fan sites Band/artist fan and information sites

General Other music sites not covered by any other categories

Gospel Gospel music sites

Heavy Metal Heavy Metal music sites

Hip hop Hip hop music sites

Instrumental Instrumental music sites

Jazz Jazz music sites

Latin Latin music sites

MP3 MP3 related sites

Musical Instruments Musical Instruments

New Age New age music sites

Opera Opera related sites

Pop Pop music sites

Rock Rock music sites

Soul Soul music sites

Techno Techno /electronic music sites

World Music World music sites

Paranormal

Category Name Type of sites accepted

ESP ESP (Extra Sensory Perception)

Fairy Appreciation Fairy related sites

Ghosts Ghost related sites

Kryptozoology Kryptozoology sites

Magik Magik sites. Sites promoting a magic service/show should be submitted to the Entertainment/Magic category.

Parapsychology Parapsychology sites

Spectrology Spectrology sites

Telekinesis Telekinesis sites

UFOs UFO (Unidentified Flying Object) sites

Personal Home page

Category Name Type of sites accepted

Personal Home page Personal sites only. eg. Sites about John Smith, John Smith's dog/family/hobbies. Commercial sites not permitted.

Family Tree Family tree / Genealogy sites

Politics/Government

Category Name Type of sites accepted

City City level of politics/government

Consultants Political/government consultants

County County level of politics/government

Embassies Embassies

Federal Federal level of politics/government

General General political/government related sites not covered by any other categories

Legislative Legislative related sites

Military Military sites

Other Other political/government related sites not covered by any other categories

Provincial Provincial level of politics/government

Regulatory Governmental Regulatory sites

Services Political/government services

State State level of politics/government

Tax Tax information. Sites promoting accounting/tax services should be submitted to the Business and services- Accounting category

Real Estate

Category Name Type of sites accepted

Agents Real estate agents

Architecture Architects/architecture

Brokers Real estate brokers

Builders Building/construction information. Sites promoting building services should be submitted to the Business and services - building category

General Other real estate related sites not covered by any other categories

Mortgages Mortgage/home loan products and services

Properties Properties for sale

Rentals Rental properties

Repair Repair services

Surveying Surveying services

Services Other Real estate related services not covered by any other categories

Reference

Category Name Type of sites accepted

Directory Directories eg. http://dmoz.org NOTE: This category is for sites that ARE directories.

Encyclopedia Encyclopedias

Libraries Libraries

Other Other reference related sites not covered by other categories

Weather Weather information

Religion

Category Name Type of sites accepted

Churches Church sites

Experiences Religious experiences

News Religious news

Other Other religion related sites not covered by other categories

Philosophy Philosophy sites

Services Religious services

Supplies Religion related products

Science & Technology

Category Name Type of sites accepted

Agriculture Agricultural science related sites. Sites promoting agricultural services should be submitted to the Business and services - agriculture category. Sites related to the agricultural industry should be submitted to the Industry - agriculture category.

Biotechnology Biotechnology sites

Chemistry Chemistry sites. Sites related to the chemical industry should be submitted to the Industry - chemicals category.

Engineering Engineering sites

General General science sites not covered by other categories

Geography Geography sites

Mathematics Mathematics sites. Sites promoting Mathematics software should be submitted to the Computer - software category.

Medicine Medical science related sites. Sites promoting medicine/drugs should be submitted to the Health - medicine category.

Other Other science sites not covered by other categories

Paleontology Paleontology sites

Physics Physics sites

Research Scientific Research sites

Science Science sites

Space/Astronomy Space/Astronomy sites

Sports

Category Name Type of sites accepted

Athletics Athletics sites. Sites promoting health products for athletes should be submitted to the Health - medicine category.

Billiards Billiards sites

Badminton Badminton sites

Basketball Basketball sites

Baseball Baseball sites

Boating Boating related sites

Bowling Bowling

Chess Chess sites

Cycling Cycling sites

Equestrian Equestrian sites

Extreme Sports Extreme Sports sites

Fishing Fishing sites

Flying Flying/recreational aviation sites

Football Football sites

Formula 1 Formula 1 sites

Gymnastics Gymnastics sites

Golf Golf sites

Handball Handball sites

Hockey Hockey sites

Ice Skating Ice Skating sites

Martial Arts Martial Arts sites

Motor Sport Motor Sport sites. Sites promoting automotive products and/or services should be submitted to the Automotive categories.

Olympics Olympics sites

Other Other sports sites not covered by other categories

Para Gliding Para Gliding and other aerial flight related sites

Rugby Rugby sites

Skateboarding Skateboarding sites

Skating Skating sites

Skiing Skiing sites

Snowboarding Snowboarding sites

Softball Softball sites

Soccer Soccer sites

Surfing Surfing sites

Table Tennis Table Tennis sites

Tennis Tennis sites

Shooting Shooting sites

Squash Squash sites

Swimming Swimming sites

US Football US Football sites

Volleyball Volleyball sites

Wrestling Wrestling sites

Water Sports Water Sports sites

Travel

Category Name Type of sites accepted

Activities Travel related activities

Airlines Airline sites

Car Rentals Car Rentals specifically for tourists/tourism

Cruises Sites promoting cruises

General General travel related sites not covered by other categories

Holidays Sites promoting holidays

Hotels/Accommodation Hotels/Accommodation sites

Hot Springs Hot Springs

Tourist Info Tourist Information

Tours Sites promoting tours

Transport Transport sites related to the Travel/tourism industry

Travel Agencies Travel agency sites

Category Name	Type of sites accepted
Image/ TGP	Adult images and thumbnail gallery pages.
Film & Video	Adult film and video related sites
CDs	Adult CD Rom related sites
General	Adult sites that are not covered by any other categories
Literature	Adult related literature eg. books and other media.
Live Sex Video Conferencing	Adult related Live video or webcams
Magazines	Adult magazines
Merchandise and equipment	Sex shops and other adult related merchandise not covered by other categories
Phone Sex	Phone sex services
Services	Other adult related services not covered by other categories eg. Escorts

Category Name	Type of sites accepted
Art	Art related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.
Cultural Events	Cultural events
General	General arts/humanities sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category
History	History
Literature	Literature related sites. Adult/sex related literature should be submitted to the Adult - Literature category. Magazines and Newspapers should be submitted to the Media - Magazines and Media - Newspapers categories.
Museums/Galleries	Museum and Gallery sites. Sites selling art/crafts should be submitted to the Consumer Products -Art/Crafts category
Music	Hobby related music sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites providing a music service should be submitted to the Entertainment - music category.
Photography	Photography sites. Sites promoting photography services should be submitted to the Business and services - photography category. Sites selling photographs should be submitted to the Consumer products - Arts/Crafts category
Theatre	Theatre related sites
Visual Arts	Visual Arts related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.

Category Name	Type of sites accepted
Accessories / Spares	Automotive accessories and spare parts sales
Auto Clubs	Auto / car club sites
Aviation	Aviation related sites. Aviation sites specific to the tourism industry should be submitted to the Travel - Airlines category.
Cars	Car related sites. Car dealers should submit to the Automotive - Dealers category.
Dealers	Car dealer/sales sites
General	Automotive related sites not covered by any other categories
History	Automotive history sites
Insurance	Automotive insurance products and services
Manufacturers	Automotive manufacturer sites
Motorbikes and scooters	Motorbike/scooter related sites
Rental Cars	Rental car services
Services	Other automotive services not covered by any other categories
Trucks and vans	Trucks and van related sites

Category Name	Type of sites accepted
Accounting	Sites promoting accounting services
Advertising/Marketing	Sites promoting advertising and marketing services
Announcements	Announcement services
Agriculture	Agriculture related services
Banking	Banking related services. Mortgage related sites should be submitted to the Real Estate - Mortgage category. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category
Building	Building services
Business to Business	Business services for other businesses (B2B)
Charities	Charities
Classifieds	Sites offering classified ad services
Cleaning	Cleaning services
Communications	Communications services. Mobile phone related sites should be submitted to the Electronics - Mobile phones category.
Conferences and Meetings	Sites offering conference and/or meeting facilities/services
Consultants	Business consultant services
Courier	Courier services
Dating agencies	Dating services
Electrical services	Electrical services / electricians
General business services	General business services not covered by any other categories.
Graphic Design	Graphic Design services
Import Export	Import / Export services
Industrial Goods	Industrial goods related sites
Investigation	Investigative services
Legal	Sites offering legal information.
Logistics	Logistics services
Mail Order	Mail order sales
MLM	MLM (Multi Level Marketing) sites. Also known as Network Marketing.
Opportunities	Work from home / business for sale / franchise opportunities
Organizations	Organizations. eg. Non profit, community
Other services	Other services not covered by other categories. Business services should be submitted to the Business services category
Photography	Photography services
Plumbing	Plumbing services / plumbers
Printing	Printing services
Quality Control	Quality Control services
Resources	Business resource information
Restaurants/cafes	Restaurants, cafes and food services. Recipe and cooking related sites should be submitted to the Entertainment and recreation - Eating/drinking category
Scientific consultants	Science/technology consultants. Internet/computer consultant sites should be submitted to the Internet - consultants or Computer - consultants categories.
Science services	Science related services
Security	Security services
Spiritual	Spiritual services
Veterinary	Veterinary services / vets
Wholesale	Wholesale services

Category Name	Type of sites accepted
Books	Computer related books
Computer consultants	Computer consulting services
Dealers and shops	Computer dealers / shops
Games	Computer game related. Gambling games should be submitted to the Entertainment - gambling category.
General	Other computer related sites not covered by any other categories
Hacking Phreaking	Hacking / phreaking related sites
Hardware	Computer hardware
Multimedia	Computer multimedia
Networking	Computer networking related sites
Other services	Other computer services not covered by any other categories
Security	Computer security related sites
Software	Computer software. Sites promoting Internet related software should be submitted to the Internet - software category.
Training	Computer training services. Sites promoting Internet related training should be submitted to the Internet - Training category.

Category Name	Type of sites accepted
Antiques	Antique products
Arts/Craft	Arts/craft products
Beauty	Beauty related products
Books	Books
CDs	CDs sales. Sites selling music CDs should submitted to the Music CD category
Clothing	Clothing related products
DVDs	DVD sales. Sites selling music DVDs should submitted to the Music DVD category
Electrical / appliances	Electrical products. Computer related products should be submitted to the Computer categories.
Fashion	Fashion products
Food	Food and drink products
Furnishings	Furnishing related products eg. furniture,curtains,carpets.
Gardening	Garden products eg. plants, shovels, gloves.
General	Other products not covered by any other categories
Gifts/flowers	Gifts / flowers
Health	Health related products. Sites promoting Drugs/medicines should be submitted to the Health - medicine category
Jewelry	Jewelry
Music CDs	Music CD's
Music DVDs	Music DVD's
Office Equipment	Office Equipment related services
Office Supplies	Office supplies
Office furniture	Office furniture
Online Store	Online stores e.g. sites that allow purchase online. Select this category if there are no specific categories for your store listed in this category section
Toys/Novelties	Toys and other novelty/entertainment products. Adult related products must be submitted to the Adult - Merchandise & Equipment category

Category Name	Type of sites accepted
Adult Education	Adult education services
Distance	Distance education services
High School	High schools
Preschool	Preschool services
Schools	School sites
Services	Other education services not covered by any other categories
Supplies	Educational supplies
Universities/Colleges	University and College sites
Other	Other education related sites not covered by any other categories

Category Name	Type of sites accepted
Audio and Hi-fi	Audio and hi-fi equipment sales, information and services
Mobile Phone	Mobile Phone sales and services (including ringtones)
Television	Television sales/services/information. Sites related to television programs should be submitted to the Entertainment - Television category.
Radio	Radio sales/services/information. Sites related to radio programs should be submitted to the Media - radio category
PDA	PDA (Personal Digital Assistant) sales/service/information. eg. Pocket PC, Palm devices.
WAP	WAP (Wireless Application Protocol) services/information
Other	Other electronics related sites not covered by any other categories
Telecommunications	Telecommunications related sites. Sites selling or servicing radios or Mobile phones should be submitted to Electronics/Mobile Phones and Electronics/radio categories respectively.

Category Name	Type of sites accepted
Agencies	Employment agencies/recruitment services
General	Other employment related sites not covered by any other categories. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.
Positions Vacant	Employment vacancies / job offers. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.
Job site	Job sites listing multiple vacancies eg. http://www.seek.com.au

Category Name	Type of sites accepted
Amusement Parks	Amusement Parks
Books	Books reviews/discussions. Sites selling books should be submitted to the Consumer products - books category
Celebrities	Celebrity related sites
Cinema	Cinema related sites
Eating/Drinking	Recipe and cooking related sites. Sites promoting food and drink products should be submitted to the Consumer products - Food category. Restaurant/cafe/food service sites should be submitted to the Business and services - Restaurants/cafe category
Exhibitions	Exhibitions and shows
Gambling - offline	Gambling/betting/lottery sites that do not offer an online gambling service. This includes sites containing gambling tips/rules/information/bots etc.
Gambling - online	Gambling/betting/lottery sites that offer an online gambling service
Games	Games related sites. Computer game related sites should be submitted to the Computer - Games category. Gambling related sites should be submitted to the Entertainment - Gambling category
Gardening	Hobby gardening related sites. Sites promoting gardening products should be submitted to the Consumer products - Gardening category
General	Other entertainment related sites not covered by any other categories
Hobbies	Hobbies
House and home	House and home related sites. Sites promoting products should be submitted to the Consumer products category
Humor	Humor/comedy related sites
Magazines	Magazine discussion. Sites promoting magazines should be submitted to the Media - Magazines category
Magic	Magic shows/services. Sites discussing magic should be submitted to the Paranormal - Magic category
Music	Music entertainment related sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites about music as a hobby should be submitted to Arts and Humanities - music category.
Outdoors	Outdoor activity sites
People and society	Sites about people and society. Celebrity related sites should be submitted to the Entertainment - Celebrities category.
Pets/Animals	Pets/Animal sites
Television/Radio	Television/radio related sites. Sites selling or servicing televisions/radios should be submitted to the Electronics - Television or Electronics - Radio categories.

Category Name	Type of sites accepted
Accounting	Accounting related sites. Sites promoting accounting services should be submitted to the Business and services - Accounting category.
Banking	Banking related sites. Sites promoting banking services should be submitted to the Business and services - Banking category.
General	Other finance related sites not covered by any other categories .
Insurance	Insurance related sites. Sites promoting vehicle insurance services should be submitted to the Automotive - Insurance category.
Investments	Investment related sites.
Loans/Credit	Loans/Credit related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category.
Mortgages	Mortgage related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category
Stock Market	Stock Market related services

Category Name	Type of sites accepted
Alternative Medicine	Alternative Medicine related sites
Disabilities	Disability related sites
Diseases and illnesses	Disease related sites. Sites promoting medicine/drugs should be submitted to the Health - Medicine category. Sites promoting health products should be submitted to the Consumer products - Health category.
Fitness	Fitness related sites. Sites promoting health products should be submitted to the Consumer products - Health category. Sites promoting medicine/drugs should be submitted to the Health - Medicine category.
Hospitals	Hospital sites
Massage	Massage services
Medical Centers	Medical Centers
Medicine	Medicine/drug related sites. Sites promoting health products should be submitted to the Consumer products - Health category.
Mental Health	Mental Health related sites. Sites promoting psychology services should be submitted to the psychology category.
Optical	Optical services
Other services	Other health and medical services not covered by other categories.
Psychology	Psychology related sites.
Nursing Homes	Nursing Homes
Nursing services	Nursing services
Nutrition	Nutrition related sites
Supplies	Other health/medical supply related sites. Sites promoting health products should be submitted to the Consumer products - Health category. Sites promoting medicine/drugs should be submitted to the Health - Medicine category.

Category Name	Type of sites accepted
Agriculture	Agriculture industry related sites. Sites promoting agricultural services should be submitted to the Business and services- Agriculture category.
Chemicals	Chemical industry related sites.
Construction	Construction industry related sites. Sites promoting building services should be submitted to the Business and services - Building category.
Electronics	Electronics industry related sites. Sites promoting electrical products/services should be submitted to the Electronics category or the Consumer products - Electrical / appliances category.
Food	Food industry related sites. Sites promoting food/drink products should be submitted to the Consumer Products - Food category. Sites promoting Restaurants, cafes and food services should be submitted to the Business and services- Restaurants category. Recipe and cooking related sites should be submitted to the Entertainment and Recreation - Eating/drinking category
Gas	Gas industry related sites
Machinery	Machinery industry related sites
Manufacturing	Manufacturing industry related sites
Metals	Metal industry related sites
Mining	Mining industry related sites
Oil	Oil industry related sites
Pharmaceuticals	Pharmaceuticals manufacturing industry related sites. Sites promoting health products should be submitted to the Consumer products - Health category. Sites promoting medicine/drugs should be submitted to the Health - Medicine category.
Plastics	Plastic industry related sites
Petrochemicals	Petrochemical industry related sites
Rubber	Rubber industry related sites
Textiles	Textile industry related sites. Sites promoting clothing/textile products should be submitted to the Consumer Products - Clothing category.

Category Name	Type of sites accepted
Access Providers	Internet Access providers. This is for sites that offer Internet access only (eg. an IP address only), not other services such as email, support, newsgroups etc. Sites promoting ISP services should be submitted to the Internet - ISP's category.
Internet consultants	Internet consultant services.
General	Other Internet related sites not covered by any other categories. Personal home pages should be submitted to the Personal Home Pages category. Online stores should be submitted to the Internet - Online Store category.
ISPs	ISP (Internet Service Provider) sites
Promotion and SEO	Web site promotion and SEO related sites
Resources	Internet resources. eg. Script archives, image archives, information about the Internet, tutorials etc.
Search Engines	Search Engines eg. http://www.google.com. NOTE: This category is for sites that ARE search engines.
Software	Internet software related sites. Sites promoting software not related to the Internet should be submitted to the Computer - Software category.
Training	Internet training services. Sites promoting non-Internet related computer training should be submitted to the Computer - Training category.
Web site hosting	Web site/hosting/domain services. Sites promoting Web site design services should be submitted to the Internet - Web site design category.
Web site design	Web site design services/information

Category Name	Type of sites accepted
Advertising/Agencies	Media agencies
Consultants	Media consulting services.
Film	Film industry related sites. Sites discussing films, reviews etc. should be submitted to the Entertainment - cinema category.
Newspapers	Newspaper sites
Magazines	Magazine sites. Sites discussing magazines, reviews etc. should be submitted to the Entertainment - Magazines category.
Productions	Media production sites. eg. Music/video/tv/radio production services.
Public Relations	Public Relations sites
Publishing	Publishing related sites
Radio	Radio industry. Sites selling or servicing radios should be submitted to the Electronics - Radio category. Sites discussing radio programs for entertainment purposes should be submitted to the Entertainment - Television/Radio category.
Services	Other media related sites not covered by any other categories.
Television	Television industry. Sites selling or servicing Televisions should be submitted to Electronics/Televisions category. Sites discussing Television programs for entertainment purposes should be submitted to the Entertainment - Television/Radio category
Video	Video industry.

Category Name	Type of sites accepted
Asian	Asian music sites
Blues and roots	Blues and roots music sites
Classical	Classical music sites
Country	Country music sites
Fan sites	Band/artist fan and information sites
General	Other music sites not covered by any other categories
Gospel	Gospel music sites
Heavy Metal	Heavy Metal music sites
Hip hop	Hip hop music sites
Instrumental	Instrumental music sites
Jazz	Jazz music sites
Latin	Latin music sites
MP3	MP3 related sites
Musical Instruments	Musical Instruments
New Age	New age music sites
Opera	Opera related sites
Pop	Pop music sites
Rock	Rock music sites
Soul	Soul music sites
Techno	Techno /electronic music sites
World Music	World music sites

Category Name	Type of sites accepted
ESP	ESP (Extra Sensory Perception)
Fairy Appreciation	Fairy related sites
Ghosts	Ghost related sites
Kryptozoology	Kryptozoology sites
Magik	Magik sites. Sites promoting a magic service/show should be submitted to the Entertainment/Magic category.
Parapsychology	Parapsychology sites
Spectrology	Spectrology sites
Telekinesis	Telekinesis sites
UFOs	UFO (Unidentified Flying Object) sites

Category Name	Type of sites accepted
Personal Home page	Personal sites only. eg. Sites about John Smith, John Smith's dog/family/hobbies. Commercial sites not permitted.
Family Tree	Family tree / Genealogy sites

Category Name	Type of sites accepted
City	City level of politics/government
Consultants	Political/government consultants
County	County level of politics/government
Embassies	Embassies
Federal	Federal level of politics/government
General	General political/government related sites not covered by any other categories
Legislative	Legislative related sites
Military	Military sites
Other	Other political/government related sites not covered by any other categories
Provincial	Provincial level of politics/government
Regulatory	Governmental Regulatory sites
Services	Political/government services
State	State level of politics/government
Tax	Tax information. Sites promoting accounting/tax services should be submitted to the Business and services- Accounting category

Category Name	Type of sites accepted
Agents	Real estate agents
Architecture	Architects/architecture
Brokers	Real estate brokers
Builders	Building/construction information. Sites promoting building services should be submitted to the Business and services - building category
General	Other real estate related sites not covered by any other categories
Mortgages	Mortgage/home loan products and services
Properties	Properties for sale
Rentals	Rental properties
Repair	Repair services
Surveying	Surveying services
Services	Other Real estate related services not covered by any other categories

Category Name	Type of sites accepted
Directory	Directories eg. http://dmoz.org NOTE: This category is for sites that ARE directories.
Encyclopedia	Encyclopedias
Libraries	Libraries
Other	Other reference related sites not covered by other categories
Weather	Weather information

Category Name	Type of sites accepted
Churches	Church sites
Experiences	Religious experiences
News	Religious news
Other	Other religion related sites not covered by other categories
Philosophy	Philosophy sites
Services	Religious services
Supplies	Religion related products

Category Name	Type of sites accepted
Agriculture	Agricultural science related sites. Sites promoting agricultural services should be submitted to the Business and services - agriculture category. Sites related to the agricultural industry should be submitted to the Industry - agriculture category.
Biotechnology	Biotechnology sites
Chemistry	Chemistry sites. Sites related to the chemical industry should be submitted to the Industry - chemicals category.
Engineering	Engineering sites
General	General science sites not covered by other categories
Geography	Geography sites
Mathematics	Mathematics sites. Sites promoting Mathematics software should be submitted to the Computer - software category.
Medicine	Medical science related sites. Sites promoting medicine/drugs should be submitted to the Health - medicine category.
Other	Other science sites not covered by other categories
Paleontology	Paleontology sites
Physics	Physics sites
Research	Scientific Research sites
Science	Science sites
Space/Astronomy	Space/Astronomy sites

Category Name	Type of sites accepted
Athletics	Athletics sites. Sites promoting health products for athletes should be submitted to the Health - medicine category.
Billiards	Billiards sites
Badminton	Badminton sites
Basketball	Basketball sites
Baseball	Baseball sites
Boating	Boating related sites
Bowling	Bowling
Chess	Chess sites
Cycling	Cycling sites
Equestrian	Equestrian sites
Extreme Sports	Extreme Sports sites
Fishing	Fishing sites
Flying	Flying/recreational aviation sites
Football	Football sites
Formula 1	Formula 1 sites
Gymnastics	Gymnastics sites
Golf	Golf sites
Handball	Handball sites
Hockey	Hockey sites
Ice Skating	Ice Skating sites
Martial Arts	Martial Arts sites
Motor Sport	Motor Sport sites. Sites promoting automotive products and/or services should be submitted to the Automotive categories.
Olympics	Olympics sites
Other	Other sports sites not covered by other categories
Para Gliding	Para Gliding and other aerial flight related sites
Rugby	Rugby sites
Skateboarding	Skateboarding sites
Skating	Skating sites
Skiing	Skiing sites
Snowboarding	Snowboarding sites
Softball	Softball sites
Soccer	Soccer sites
Surfing	Surfing sites
Table Tennis	Table Tennis sites
Tennis	Tennis sites
Shooting	Shooting sites
Squash	Squash sites
Swimming	Swimming sites
US Football	US Football sites
Volleyball	Volleyball sites
Wrestling	Wrestling sites
Water Sports	Water Sports sites

Category Name	Type of sites accepted
Activities	Travel related activities
Airlines	Airline sites
Car Rentals	Car Rentals specifically for tourists/tourism
Cruises	Sites promoting cruises
General	General travel related sites not covered by other categories
Holidays	Sites promoting holidays
Hotels/Accommodation	Hotels/Accommodation sites
Hot Springs	Hot Springs
Tourist Info	Tourist Information
Tours	Sites promoting tours
Transport	Transport sites related to the Travel/tourism industry
Travel Agencies	Travel agency sites

Importing previous SubmitWolf projects

SubmitWolf 8 will try to import projects from older versions automatically.
SubmitWolf 7 projects are compatible with SubmitWolf 8, they can be opened without importing.

Projects can be manually imported by clicking on the File menu and selecting the Import menu option.

Change the file type to "SubmitWolf project", locate the project to import then click the Open button.

The default projects folder for SubmitWolf 6 is
C:\Program Files\TRELLIAN\SubmitWolf v6.0\Projects

The default projects folder for SubmitWolf 5 is
C:\Program Files\TRELLIAN\SubmitWolf PRO v5.0\Projects

SubmitWolf 8 requires more information than the previous versions, of SubmitWolf, therefore some fields may be blank after importing a project.

Submission Wizard

To access the submission wizard, you will need to use the stand-alone version of SubmitWolf, not the Submit button in SEO Toolkit.

If you are not yet comfortable using the advanced tools and would like to do a search engine submission, the SubmitWolf wizard a good place to start. It is avaliable by clicking the Wizard button on the SubmitWolf toolbar.

If you are not sure about exactly what you need to enter in any of the next steps, futher details are avaliable at the Entering URL details manual page.

Submission Wizard - Entering URL Details

1. First, enter the URL you would like to submit.

2. Next, you need to enter the details of this URL. You can click the Import button to automatically retrieve the details from your webpage.

3. You will need to select a Site Type, Language and enter a Username and Password.

4. Enter upto 15 keywords to describe your website. Again, you can use the Import button to retrieve keyword details straight from your webpage.

Submission Wizard - Category & Contact Details

5. Many search engines will not accept your submission without a valid e-mail addess, so you will need to enter one at this step. Some engines may also be required to click a confirmation link in an e-mail they send.
Please note: Some sites will put you onto a spam mailing list, so we recommend not using your primary e-mail addesss.

6. For the most appropriate placement in directories and specialty search engines, you need to categorize your web page.You can select multiple categories for your site, however SubmitWolf will select the category at the top of the list when submitting. If the top category is not supported by an engine, SubmitWolf will then select the next category on the list, and so on.

6. Enter your name and address details. We recommend that at least fields with red text are filled in.
Note: This information may appear with your website listing. You can put a dash or n/a in the field, however some engines will not accept the submission without an address.

Submission Wizard - Engine Selection

7. Based on your site type, language, country and category selections, SubmitWolf will show a list of appropriate search engines for your webpage to be submitted to. You can click the Select All to select all appropriate search engines or manually check the boxes next to the engines you wish to submit to.

Clicking the Next button will start the submission process.
First, a reminder about possible spam to your entered e-mail address will be shown - Click Ok.
Next, SubmitWolf will connect to our servers and update the engines list (if you have a valid engines subscription), then start submitting.
If you want futher details about the submission process, you can click the View Status button.

Once the submission has finished, you can generate a report to see all details of the submission just performed.
See the Reports manual page for help on generating reports.

Entering a URL

Please read the Submission rules and frequently asked questions BEFORE submitting your site. The information in these sections may prevent your site from being banned from the search engines.

To submit an existing URL, select the URL and click the Submit button.

To submit a new URL, click the Submit button and you will be prompted to enter the URL.

Most engines specifically request that only the index page of the site is submitted. eg. http://www.example.com

Submitting multiple pages from the same URL is regarded as spamming the search engines. The search engines will spider (crawl through all the pages on your site) and index the pages automatically.

An "i" symbol will appear next to a URL if the URL is missing information required for submission. For example, the symbol will appear if one or more of the compulsory fields is incomplete and/or the URL has no engines selected for submission.

Entering URL details

The next step is to enter as much information as possible about the web site you are submitting. Click the details button to enter URL details. See the table below for a description of each field.

Field: Description:

URL Title This should be a brief one line description that summarizes the page or its content. Avoid using the URL as a title. Submitting up to 5 different titles randomly is possible by clicking on the ... icon next to this field.

URL The URL field should already contain the URL to submit.
Clicking on the >> icon will open the URL in your default web browser.

Site Type Some search engines only accept specific types of sites. Selecting the appropriate site type will ensure that your site is submitted to relevant search engines.

Commercial - if your site is business related or is selling or promoting a product and/or service.

Non commercial -If your site is not commercial in nature, select the non-commercial option.

MLM - If your site is promoting MLM (Multi level marketing - also known as network marketing) select the MLM option.

Gambling - If your site is gambling related i.e. casino, bots, online gambling, gambling tips, betting etc. select the Gambling option

Adult / sex - If your site is adult related i.e. sex, nudity, pornography, promoting adult products and/or services etc. select the Adult option.

Category For the most appropriate placement in directories and specialty search engines, you need to categorize your web page.
You can select multiple categories for your site, however SubmitWolf will select the category at the top of the list when submitting. If the top category is not supported by an engine, SubmitWolf will then select the next category on the list, and so on.

To view a description of each category, see the Category description section of this manual.

Please ensure that the MOST appropriate category is the first one you select. This is important because some directories will only list your URL once, in a single category.

Note: ONLY submit your web site to categories that are appropriate and relevant to your web site. Submitting to categories not related to the web site is contrary to the SubmitWolf acceptable use policy, and can result in your submissions being banned from some engines.

Language Select the primary language of your site.

Username Some engines require you to specify a username and password. This username and password is required to make subsequent changes to your listing.

Both the username and password should be 6 characters long and contain no spaces or punctuation characters.

Note: Do NOT use your ISP logon password or your SubmitWolf registration details in these fields.

Password Some engines require you to specify a username and password. This username and password is required to make subsequent changes to your listing.

Both the username and password should be 6 characters long and contain no spaces or punctuation characters.

Note: Do NOT use your ISP logon password or your SubmitWolf registration details in these fields.

Keywords Enter a list of keywords relevant to your web page. Click the ... button to edit your keywords using the Keyword Manager. List the most relevant keywords first as some engines will only use the first 10 keywords.

Some engines use META tags to obtain the keyword list for the page, and ignore this field. You should ensure that your keywords are also present in your META tags. You can use the Meta Tags editor for this purpose.

Description (brief) Enter a short description of your website. (250 characters or less)

Note: The search results of most engines will only display a short extract. Usually, the extract is composed from the first few lines of your description. It is thus a good idea to keep the description brief and ensure that the most relevant information is contained in the first few lines.

Some engines use META tags to obtain the description and extract, and will ignore this field. You should thus ensure that your description is also present in your page as a META tag. You can use the Meta Tags editor for this purpose

Description (long) Enter a longer description of your website. (500 characters or less)

Note: The search results of most engines will only display a short extract. Usually, the extract is composed from the first few lines of your description. It is thus a good idea to keep the description brief and ensure that the most relevant information is contained in the first few lines.

Some engines use META tags to obtain the description and extract, and will ignore this field. You should thus ensure that your description is also present in your page as a META tag. You can use the Meta Tags editor for this purpose

Link Page Enter a reciporical link. (Optional)

Some engines request a reciporical link to their URL be placed on your website. This option allows you to set the link or build a page with the reciporical link.

Company Enter your company name. If your site is non commercial (personal homepage or information website) leave the company field blank.

First Name First name of the site owner/webmaster/submitter.

Surname Surname of the site owner/webmaster/submitter.

Title Title of the site owner/webmaster/submitter.

Email Ensure that you enter a valid email address as some engines will reject submissions with invalid email addresses.

Some engines will send indexing/listing notifications to this address.

A free based email address, such as hotmail, yahoo or gmail is recommended. Note: Some directories may use the email address as part of the URL listing.

Confirm Some engines will send a confirmation email that requires an action to be performed in order for the site to be listed/indexed. Confirmation emails will be sent to the confirm email, if entered.

Street Enter your street number and name. Note: This may appear in the listings. You can put a dash or n/a in the field, however some engines will not accept the submission without an address.

City Enter your City name. Note: Some directories may classify your listing based on locality, and may use this field.

State Enter your state name. Some directories may classify your listing based on region, and may require/use this field.

State Code Enter the State Code. e.g. DC, VIC etc. If not appropriate, leave this field blank.

Zip Enter your ZIP or Post Code.

Country Enter the website's country of origin. Some search engines/directories will use this field to determine the category/section that your site will be listed in.

Tel Enter your telephone number. On some directories the telephone number may appear as part of your listing.

This field is optional, however some directories may not list your site without a valid phone number.

Fax Enter your fax number. On some directories the fax number may appear as part of your listing.
this field is optional.

Toll Free Enter your toll free phone number. On some directories the toll free number may appear as part of your listing.
This field is optional.

Engines Engines that are available for submission. Screen has been minimized to fit the screenshot. Click on the Maximize button to view a larger list. Further details on engine selection can be viewed by click on the >> button.

Alternate URL titles

Up to five Alternate URL titles can be entered, this will be cycled randomly between engine submissions

Importing URL and Contact details

SEO Toolkit features helpful functions to import URL details and to load previously saved contact detail sets.
This significantly speeds up the data entry process so that only the site type, category and language fields require manual input.

To import a URL's details, such as title, description, keywords etc, directly from the URL, open the Submit Tool or Meta Editor and click the Import button.

Follow the wizard's instructions to import the tags.

Importing contact details into Submit Wolf

Contact details can be saved and imported to allow for quick data entry. Generally this function would be used by Enterprise users, who are submitting websites on behalf of clients.
To use this function, a set of contact details must first be saved. To save the contact details, ensure that the relevant fields are filled out. This function will save the following field data:

Company
First Name
Surname
Title
Email
Confirm
Street
City
State
State code
Zip
Country
Tel
Fax
Mobile
Toll Free
Username
Password

Then click on the Contact details menu, and select Save.

Enter a filename to complete the save process.

To load the contact details, enter the new URL and click on the details tab. Click on the Contact details menu and select Load.

The Contact details will be loaded into the URL details window. Any existing data will be overwritten.

Reciprocal Link Pages

Reciprocal Link Page builder

Some engines may request a link pointing back to that particular engine.
You can easily create a reciprocal link page by following the steps below:

Click the build button to create a reciprocal links page.
This will build a file with links pointing to the selected engines.
Upload this page to your webhost, ie. links.html
Enter the full URL of the links page you just uploaded.
For example, http://www.yoursite.com/links.html

Confirm Email

Engines that require confirmation emails to be replied to or an action performed, will confirmation emails to the email entered in the confirm email field, if entered.

Keywords Editor

Keywords can be easily managed using this editor.
Simply enter individual keywords into each box. Additional keywords can be entered and separated with comma's.

Clear - Clear's all keywords.

Import - Open's the Import tool so you can import meta keywords from a web page.

Search engine selection

To select search engines for submission, check the tickboxes next to the engines in the main URL details screen or click on the >> button to open the engines screen. The URL, language and country fields must be filled in prior to engine selection.

If you have selected a country for which you do not have an engine subscription, a warning message will be displayed.
To install the engines, click the Yes button. Click No if you do not want to install the engines.

You will be presented with a list of engines in your subscription that will accept your URL, based on the details you have entered. To change your engine subscription, click the Subscribe button

Some engines may not be selectable. SubmitWolf will automatically determine which engines are not appropriate for your site.
eg. If your site is not commercial, then all commercial based engines will be unavailable for selection. If your site is not Travel related, all Travel search engines will be unavailable for selection. etc..

The engines are divided into a number of categories. These are accessed via the folders on the left hand side. Engines in each category can be selected separately. The Engines folder contains all automated search engines and directories.

Image: Category: Description:

Search engines These engines are search engines and are located in the Engines folder

Directory These engines are directories and are located in the Engines folder

Link Lists These sites are link lists (FFA) sites. A link list is a web page that contains a list of links to web sites. The link list can hold a specific number of links. When this limit is reached and a new link is submitted, the oldest link drops off the list. In return for listing your link, the link list owner will send advertising emails (spam) to your email address. Link list submission is not recommended. Link lists are found in the Link Lists folder

Multi Submit A single submission to a multisubmit engine results in the URL being submitted to multiple FFA sites. This option is not recommended. Multi Submit engines are found in the Multi Submit folder

Manual Sites These are sites for which SubmitWolf does not have an automated submission script. This is either because it is too difficult to create such a script, the site is too specialized, or a script has not yet been written and may be available in the next upgrade. For manual submission details see the Manual submission section of the manual. Manual Submission engines are found in the Manual folder

Reciprocal Reciprocal engines require a link on your web site to the engine's web site before they will list your site. For this reason, the reciprocal engines are found in the Manual folder

Shadow Shadow engines are powered by a third party indexes. For example, the AOL search engine uses results from the Google index. These engines are marked as submitted when you submit to their powering index.

There are several ways to select engines:

Selecting engines one at a time

To select the engines one at a time, simply tick the checkbox next to the engine(s) you wish to submit your site to.

Quick selection

Click the Select button (or use the Select menu) to specify the types of engines to select for submission.

There are several different types of engines that can be selected:

True engines - These engines are search engines. Search engines do not organize websites in category listings, rather they determine which websites to display based on an entered search term. An example of a search engine is Google. http://www.google.com

Directories - A directory indexes websites by placing each site into a particular category. A directory displays a list of the available categories, and when a category is viewed, all the sites listed in the category are displayed. Some directories also offer a search function. An example of a directory is DMOZ at http://dmoz.org

FFA pages - An FFA page (also known as a Free For All or link list) is a web page that contains a list of links to web sites. The link list can hold a specific number of links. When this limit is reached and a new link is submitted, the oldest link drops off the list. In return for listing your link, the link list owner will send advertising emails (spam) to your email address. This option is not recommended.

Multisubmit - A single submission to a multisubmit engine results in the URL being submitted to multiple FFA sites. This option is not recommended.

Pending engines are engines that have not had a prior successful submission. To select the pending engines, select the Pending ONLY option. To select all engines, select the ALL option.

Setting default engines

To define a default selection of engines, select the engines that you wish to include in the default setting.

Then click the Select menu and choose the Set Default option.

To apply the default engine selection, click the Select menu and choose the Default option. A default button also appears in the Select button options.

When finished ...

Click the Submit button to begin the submission process.

Submission confirmation

You should now be ready to submit your URL.

Check submission details
Check that the submission details are correct, as this is the final opportunity to change this information.

Ensure that you are connected to the internet, and click the Submit button.

Acceptable use policy
The Acceptable use policy will be displayed. Please read the policy and check that your submission will not violate any of the conditions listed.

Spam warning
If you have selected engines that send a large number of emails to the submission address, the spam warning will be displayed.

Click the Cancel button to go back and change the engine selection. Click the OK button to continue with the submission.

License and engine update check
SubmitWolf will then contact the upgrade server to check that the latest engine updates have been installed.

If you are using the non enterprise version of the SEO Toolkit, you will be prompted to use one of the domain licences for the submission. You can use up to 5 different domains with the non enterprise version.

Connection status
The connection status window will show the status of the submission process. For more information about the Connection status window, please see the Connection status section of the manual.

Submission completed
Depending on the speed of your Internet connection, and the number of engines selected, the submission process should take between 2 to 10 minutes.

Connection status
The Connection status window provides a visual feedback of the submission status. This will display the engines that are being contacted, the engines responding to the contact, and the engines that have failed or are still yet to respond. To view the connection status window, click on the Window menu and select the Status menu item. To cancel the submission, click the Stop button.

When the submission has finished, the connection status window will display "Submission complete".

Connection status values

Pending:
Engines that have either not received a submission or are yet to respond.

Submitted:
Engines that have successfully received your submission.

Failed:
Engines that result in a submission failure. The engine may have an error on submission , eg. server errors or database errors, they may have moved or removed their submission page without warning, or they may be experiencing network problems. You can view the response received by right clicking on the engine in the Engines window, and selecting the Response menu item from the popup menu.

Skipped:
Engines that are not appropriate for the category or country that you selected are skipped.

Idle:
The engine is either queued for submission and is simply waiting for a connection to become available, or there is no response from the engine as yet.

Connecting:
This indicates that the engine has been contacted and an attempt to make a connection has been initiated.

Connected:
This indicates that the engine has been contacted and has made a successful connection.

Resolved:
This indicates that the engine's domain name has been resolved to an IP address.

Timed Out:
This indicates that the engine has not responded, or has taken too long to respond.

Submission status

A small icon next to each engine name indicates the submission status of that site. The following key explains the meaning of each icon:

Icon: Meaning: Description:

Submitted The URL has been successfully submitted to the site

Pending A submission has not been made to this site.

Failed A submission to the site failed or returned an error. The cause for the failure may be provided in the engine response.

Moved The response page of this site has moved and SubmitWolf has not been able to determine whether the submission has failed or succeeded

Timeout An attempt has been made to submit to the site, but the connection timed out before the submission was complete.

Skipped The engine was not appropriate for the URL that was submitted.

Engine response

To view an engine's response page, right click the engine and select the Response menu option. If the engine returned a response, a browser window will be opened, displaying the engine's response to your submission. Useful information can be obtained for failed submissions as the engine's often provide an error message. eg. URL title too long.

Engine properties

The submission status of each engine can be modified. In the engine list, right click on the engine, and select Properties from the popup menu. You can edit the submission status by changing the relevant fields, or clicking the Mark button to add a current timestamp. The reset button will reset the engine's submission status.

Warning: when resetting the submission status for engines with the "No multiple postings" rule, note that this will allow another submission to these engines. This will result in the engine receiving multiple submissions of your URL, which may violate the engine's submission rules and result in a ban of your URL.

Manual submissions

SubmitWolf has several hundred engines in its database which are not able to be automated (See the submission frequently asked questions for an explanation). These Engines are listed inside the Manual Folder in engines selection window.

Follow the instructions below to submit to a manual engine:

Step 1.

From the Engines window click on the Manual folder. Right click on the engine to submit to, and select Open from the popup menu. This will open a window displaying the engine's submission page.

Step 2.

Fill - prefills all details if possible.

Mark - Marks the engine as being submitted.

If prefill does not fill in all details, you can fill individual fields by first clicking on the field and then the relevant button.
URL details entered previously in the main submission details screen are mapped to the relevant buttons.

Step 3.

When the submission has been completed. mark the engine as submitted. To do this, right click on the engine and select Mark as Submitted from the popup menu.

The engine will then display a green tick and a timestamp.

Batch submissions

To perform a batch submission (to submit more than 1 URL at once) enter the URLs and their details.

If any compulsory URL details have not been entered, or if there are no engines selected for submission, an "i" symbol will appear next to the URL. URLs with missing information will NOT be submitted if selected for batch submission.

Default engines
Default engines can be set in SubmitWolf, and the default selection can be applied to the URLs to help speed up the submission process.
To define a default selection of engines, open the Engine selection window and select the engines that you wish to include in the default setting.

Click the Select menu and choose the Set Default option.

To apply the default engine selection after entering a new URL, right click the URL, and choose the Select Engines menu item. Click the Default button to select the default engines.

Submitting the URLs
To submit the URLs, hold down the control key while selecting each URL, then right click and select Submit. SubmitWolf will submit the URLs sequentially.

Reporting and maintenance

SubmitWolf can generate different types of submission reports, and provides methods for reporting non functioning engines and suggesting new engines.

These tools are described in the following manual sections.

Reports

To create a report, open the engines window, click the Report menu and select Build report. There are three different report sections that can be included in the report:

URL details - displays the details of the URL that was submitted.

Submitted engines summary - displays the engines that have been submitted to.

Engine report - displays a list of all engines and their submission status.

The build report window allows you to select which report sections to include.

The report will be displayed in a web browser window. For information about the Enterprise reports, see the Enterprise features section of the manual.

Example of the URL details report section

Example of the Submitted engines summary report section

Example of the engines report section

Submission history

To view a URL's submission history, select the submission tool, right click on the URL and select properties.

URL
The URL

URL title
The URL title

Project File
The location of the project file.

Submitted
The number of engines that have been submitted to successfully.

Failed
The number of engines to which submission failed.

Skipped
The number of engines to which submission was skipped.

Pending
The number of engines to which submission is pending. i.e. Engines that have not been submitted to yet.

History
The submission history.

Reporting non functioning engines

Non functioning engines can be reported directly to the support team via SubmitWolf. Prior to reporting an engine, the engine's response should be viewed. A failed submission does not always mean that the engine is not working. The failure may be due to the data that was submitted. Some engines will return a response page that contains information about the failure.

To view an engine's response page, right click the engine and select the Response menu option. If the engine returned a response, a browser window will be opened, displaying the engine's response to your submission. Useful information can be obtained for failed submissions as the engine's often provide an error message. eg. URL title too long.

To report a non functioning engine, open the engines window and highlight the engine to report. Click on the Options menu and select Report broken engine. You can also right click on the engine, and select the Report broken engine option from the popup menu.

Enter a brief description of the problem, and click the submit button.

The support team will review the report and make any changes as required.

Suggesting new engines

New engines can be suggested to the support team via the Engines window. Click on the Options menu and select Suggest new engine.

All suggestions are reviewed by the support team prior to inclusion.

SubmitWolf Enterprise

SubmitWolf Enterprise allows submission of an unlimited number of URLs. SubmitWolf Enterprise can be used to run a submission service, or to submit 3rd party URLS. Enterprise users may wish to use the batch submission function to streamline submissions. See the Batch submissions section of the manual for more information.

Importing Data

SubmitWolf can build projects from data files created by external sources such as online submission forms.

Importing Projects from the Clipboard
Form submissions (in the format described below) received via email, for example, can be imported directly from the Windows clipboard. Copy the data from the email, then click on the File menu and select Import Clipboard

The data will be entered as a new URL in the current project, with the relevant URL detail fields populated.

Data file format
The output of the form must be decoded into a tagged file format with one field per line. This is the default format of many available CGI scripts. eg: Formmail.
FIELD_NAME1=VALUE
FIELD_NAME2=VALUE

The following field name tags are recognized by SubmitWolf: Note that some fields require a specific value eg. country, language, and category. A list of these values and/or a sample HTML submission form using these values, can be obtained from support.

FIRST= First Name

SURNAME= Surname

TITLE= Title

COMPANY= Company name

STREET= Street Address

CITY= City

STATE= State

STATECODE= State code

ZIP= ZIP / post code

COUNTRY= Country. Country list available from support

TEL= Telephone

FAX= Fax

MOBILE= Mobile

TOLLFREE= Toll Free Number

EMAIL= Email Address

CONFIRM= Email Address for submission confirmations

URLTITLE= Title of Web Page

CNTCODE= Country code eg. au or fr. List available from support

LANG= The language used on the site. Language list available from support

SDESCRIPTION= Brief Description

DESCRIPTION= Long Description

URL= Url

TYPEID= Type of site. eg Commercial, non commercial. Value list available from support

USERNAME= Username

PASSWORD= Passwords

KEYWORDS= CSV Keywords (eg: keyword1,keyword2)

Notes:

Each field name corresponds directly to an input field of SubmitWolf. The data must be on a single line with the exception of the DESCRIPTION field which can span several lines. eg:

DESCRIPTION=Line 1
Line 2
Line 3
Line 4

The CATEGORY field must have a numerical value representing a code of one of the SubmitWolf categories. These values can be found in the 'types.dat' file.

Setting up an online submission form

SubmitWolf enterprise users may wish to use an online form to accept customer website submission information.

To take submission orders online, a HTML form is required. A client based form submission i.e. mailto is not recommended. For users not experienced in cgi programming, the Formmail cgi-script is a free simple server side form processing script. The home page for the script can be found by searching for Formmail on Google.

The form needs to have specific field names and values in order for SubmitWolf to use the data.

Here is a section of a submission form:

You may wish to use JavaScript on your submission form to enforce the following rules:

The Personal Home Pages category is NOT for commercial sites

All site types except non-commercial sites, MUST have a company name entered

All adult/sex related sites MUST be submitted to the adult categories

All gambling / betting sites must be submitted to the Entertainment - Gambling category.

All compulsory fields must contain data in order to perform a submission

Failing to abide be the SubmitWolf submission policy may result in your licence being suspended or cancelled. It is advisable to check that a submission will not violate the policy prior to submitting the site.

You may wish to display or link to the category descriptions on your submission page to assist with correct category selection.

If you wish to use your own email address as the confirmation email, you can hard code your email address as a hidden field on the form, or hard code it into the CGI script. The same applies for any other fields, such as username/password.

To obtain the HTML code for the sample form, contact Support.

Exporting submission data

To export the submission data for a project in a CSV (comma separated values) file, ensure that the URL is currently selected, open the engines window, click on the File menu and select the Export item.

Reports

To create a report, open the engines window, click the Report menu and select Build report. There are three different report sections that can be included in the report:

URL details - displays the details of the URL that was submitted.

Submitted engines summary - displays the engines that have been submitted to.

Engine report - displays a list of all engines and their submission status.

Enterprise users can customize the report to include a company name, logo etc, to provide your client with a more professional service.

The look and feel of the report can be changed and fully customized by modifying the HTML code of the report.htm file in Template directory.

Note: Please note that you should have some knowledge of HTML before attempting to modify files , and we recommend that you create a backup of template files before making any changes.

Submitted engines summary report

An example of the engines summary report section:

URL details report

An example of the URL details report section:

Site Maps

The site map tool can build a Google Site Map.

Google Site maps is an easy way for you to help improve your coverage in the Google index. It's a collaborative crawling system that enables you to communicate directly with Google to keep them informed of all your web pages, and when you make changes to these pages.

To create a site map, select the URL and click on Site Map located within the tools menu.

Crawling a URL

The next step is to crawl the URL.

Click on the Crawl button to crawl all URLs listed.

The Site Maps tool will prompt for any exclusion options to be entered. Excluded URLs are not included in the site map.

To exclude specific URLs or to specify a wildcard to exclude, enter the URL in the "Exclude URLs" section. eg. If you don't want to include the page 404.htm then you would enter:
http://www.example.com/404.htm

If you wanted to exclude all shtml files, then you would enter:
http://www.example.com/*.shtml

Ignore dynamic links
This option will ignore dynamic links i.e. links containing the ? character.

Strip URL parameters
Strips parameters from URLs.

Do not Cache files locally
Files will not be cached locally and will be fetched from the Internet as required. If left unchecked, the Toolkit will download the files once, and all tools will use the cached files.

Click on the start button to begin the crawl. When finished, the URLs from the site will be listed, with their last modified date and title.

To view a URL, right click the URL and click on the Open button. The URL will be opened in a browser window. Click the Refresh button to refresh URL information.

Specifying URL information

Each URL now needs its priority and frequency set if required. Both the priority and frequency settings are optional and can be skipped.

Priority

The priority value reflects the value of a particular URL relative to other URLs on your site. Valid values range from 0.0 to 1.0. This value has no effect on your pages compared to pages on other sites, and only lets the search engines know which of your pages you deem most important so they can order the crawl of your pages in the way you would most like. The default priority of a page is 0.5.

Please note that the priority you assign to a page has no influence on the position of your URLs in a search engine's result pages. Search engines use this information when selecting between URLs on the same site, so you can use this tag to increase the likelihood that your more important pages are present in a search index.

Also, please note that assigning a high priority to all of the URLs on your site will not help you. Since the priority is relative, it is only used to select between URLs on your site; the priority of your pages will not be compared to the priority of pages on other sites.

Frequency

The frequency value is the frequency of likely page changes. This value provides general information to search engines and may not correlate exactly to how often they crawl the page. Valid values are:

always

hourly

daily

weekly

monthly

yearly

never

The value "always" should be used to describe documents that change each time they are accessed. The value "never" should be used to describe archived URLs.

Please note that the value of this tag is considered a hint and not a command. Even though search engine crawlers consider this information when making decisions, they may crawl pages marked "hourly" less frequently than that, and they may crawl pages marked "yearly" more frequently than that. It is also likely that crawlers will periodically crawl pages marked "never" so that they can handle unexpected changes to those pages.

To set the priority and frequency for an individual URL, right click the URL and select the Properties button.

To set the priority and frequency for multiple URLs, highlight the URLs, right click and select the desired priority from the popup menu.

The selected priority and frequency will be displayed next to the URL.

Selecting URLs

The next step is to select the sub URLs to include in the Site Map. To add a URL, place a tick in the checkbox next to the URL. To add multiple URLs, highlight the URLs and select the Add to Site Map item from the popup menu.

Advanced Selection

To display the advanced selection options, right click, highlight the Select item, and choose the Advanced menu item.

The advanced selection options will be displayed. The advanced selection works by including all URLs that contain a specified value in particular sections of the page. To use the advanced selection, enter a value for the selection and tick the checkboxes of the sections to compare.

Removing URLs
To remove a URL from the Site Map, untick the checkbox next to the URL. To remove multiple URLs, highlight the URLs, then right click and select the Remove from Site Map item from the popup menu.

Removing duplicate URLs
To check for duplicate URLs, right click and select Remove duplicate URLs from the popup menu.

Building the Site Map

Click on the Build button to display the build settings.

Output file
Specify the filename including the file extension .xml
Sitemaps are saved into the My Documents\SEO Toolkit\Feeds folder.

Timestamp
Specifies the timestamp to use for the last modified value for each URL in the site map.

None - does not include a timestamp.
Use last modified date - Uses the last modified timestamp returned from the server.
Use current time - Uses the current date and time for the timestamp.

The site map is now ready for uploading. For information on uploading a Google site map, please see the Google sitemaps FAQ at http://www.google.com/webmasters/sitemaps/docs/en/faq.html

Reporting and revision

The reporting and revision step of the SEO process is important as the Internet is an ever changing resource. The SEO toolkit provides tools to check that rank and internet presence of your website, to help keep track of the site's status in the search engines.

Internet presence helps keep track of the number of links to your site, and the number of pages that have been indexed. This tool can help gauge the effectiveness of link building.

ROI calculators help to determine your return on investment of your Pay Per Click campaigns.

The reciprocal link checker is a tool to monitor reciprocal linking arrangements, simplifying the task of checking each site for return links.

Search Engine Rankings Overview

Search engine rankings can change daily, making it time consuming to keep track of your search engine position.

The Ranking tool provides a simple solution to monitoring website rankings. You can track a web site's change in position with the historical graph reports, see the top web sites for any search term, or see where a web site ranks on different search engines.

The ranking tool is located on the navigation panel.
The rankings tab displays a summary of the ranking details for the selected URL.

Entering a URL

To check an existing URL, select the URL and click the Ranking button.

To check a new URL, click on the Ranking button and you will be prompted to enter the URL.

Entering keywords

To enter a search term, click on the New button

Enter the keyword or phrase to check and click the OK button.

The search term will appear in the list.

A list of CSV formatted keywords can be pasted direcltly into the ranking tool by right clicking in the Search term section (left column) and selecting Paste.

Selecting engines

The ranking tool lists the most popular engines by default. To perform a check on the default engines, click the Check button.

To add other engines to the ranking tool, click the Engines button

Tick the check box next to the engines to select. To select engines from other domains/countries, click on a flag or select a folder, then select the engines. Click on the Subscribe button to add or remove countries/domains from your subscription. See the Engine subscription wizard section of the manual for more information.

Click the OK button to close the engines window, and click the Check button to begin the ranking check.

Starting the ranking check

After selecting engines, select the number of pages of search results to check.

When ready, click the Check button to begin the ranking check.

The ranking wizard will then contact the upgrade server to check that the latest engine ranking scripts have been installed.

If you are using the non enterprise version of the SEO Toolkit, you will be prompted to use one of the domain licences for the ranking check. You can use up to 5 different domains with the non enterprise version.

Ranking results

When finished, each engine will show either a green tick or a red cross to indicate if the check has been successful. Some common reasons for searches failing are:

Incorrect proxy settings

Setting your timeout value too low

Internet access being blocked eg. software based firewalls or virus protection software

Search engines responding slowly

The ranking window is divided into three sections. The keywords on the left, the engines and statistics on the right, and the actual search engine results in the lower part of the window underneath the engine listings.

Results column descriptions:

Engine
The name of the engine.

Rank
The rank (position) of the URL. For example 5/10 indicates that the URL was in the fifth position from a total of ten results.

Change
The change in rank (position) since the last check.

Page
The page number on which the first result appears.

Engine
The engine name.

Domain
The domain of the engine. eg. .au for Australia, .fr for France, blank for .com.

Date
The date and time of the search

To view the top URLs from the search results, click on an engine name. The first page of results from the search engine's query will be displayed underneath the engine listings. To view a URL in a web browser, double click on the URL.

Link Type
The first column shows a $ symbol for pay per click links or a red bullseye for organic links.

Rank
The Rank column shows the rank (position) of the URL in the results.

URL
The URL of the web site

Source
The source of a pay per click link. eg. Overture.

Page
The page number on which the first result appears.

Exporting ranking results

To export the ranking results, click on the File menu and select Export.

Rankings
Exports all the ranking information, except for the top ranked URLs.

Top ranked URLs
Exports the top ranked URLs.

All engines
Exports ranking data for all engines.

Current selection only
Exports ranking data for the currently selected engines only.

Include all terms
Exports data for all search terms.

Ranking reports

To view the reports, click the Report menu. There are 4 types of reports:

A customized report (in the build report menu item)

Top ranked URLs - displays the top URLs for the search engine currently selected. The results that match your URL are highlighted.

Keyword summary - provides a summary of the keywords, showing which keywords the URL was ranked for in the top section, and the keywords not ranked in the bottom section.

History - displays the URL's ranking history for the selected engine.

The build report option allows you to select which reports to include.

Ranked Terms
Includes the terms that the URL ranked for.

Unranked terms
Includes terms that the URL did not rank for.

Ranking Report
Includes the ranking data for the engine(s), including position, page, change, links, date, top ranked URL and organic position.

Historical charts
Displays the ranking history in a chart format.

Top Ranked URLs
Includes the top ranked URLs.

All engines
Includes data from all engines in the report.

Current selection only
Includes data from currently selected engines only.

Include all terms
Includes data for all search terms.

Top ranked URL report

An example of a top ranked URL report:

Keyword summary

An example of a keyword summary report:

The Ranked terms section displays the engines and terms for which the URL had a ranking for. The unranked terms section displays the engines and terms for which the URL was not ranked for.

The column breakdown is as follows:

Keyword - displays the keyword.

Engine - displays the name of the engine.

Position - column shows the position of the URL in the results. This also includes paid ads and links

Page - displays the page number of the results containing the URL.

Change - displays the movement in position since the last ranking position check.

Links - displays the number of links to the URL found in the results.

Date - displays the date and time of the last ranking position check.

Top ranked URL - column shows the highest ranking page (based on the URL you entered) found in the results.

Ranking history

To view the ranking history for a URL and keyword, highlight the engine to view, click on the Reports menu and select History.

The image above displays an example history chart for the example.com URL on the Google search engine. This feature provides a visual display of the URLs change in rank for an engine.

Note: Only one entry per day is created for the history tracking.

Reporting non functioning engines

Non functioning engines can be reported directly to the support team via SubmitWolf. Prior to reporting an engine, the engine's response should be viewed. A failed submission does not always mean that the engine is not working. The failure may be due to the data that was submitted. Some engines will return a response page that contains information about the failure.

To view an engine's response page, right click the engine and select the Response menu option. If the engine returned a response, a browser window will be opened, displaying the engine's response to your submission. Useful information can be obtained for failed submissions as the engine's often provide an error message. eg. URL title too long.

To report a non functioning engine, open the engines window and highlight the engine to report. Click on the Options menu and select Report broken engine. You can also right click on the engine, and select the Report broken engine option from the popup menu.

Enter a brief description of the problem, and click the submit button.

The support team will review the report and make any changes as required.

Customizing the ranking tab

Click the SEO Toolkit Options menu, select Settings and then Ranking Columns to customize the engines displayed in the ranking tab.

To select engines, highlight an engine from the engines list and click the >> button to add it to the selected engines list. Repeat to add up to 10 engines. If a domain specific engine has been selected. eg. a french engine, the domain column will display the engine's domain eg. fr. To remove an engine from the display, highlight the engine and click the << button. In the image above, Yahoo, MSN, Ask and Google have been added for display.

Click the ok button when finished and the selected engines will be displayed.
Click the Ranking button to refresh the data after adding a new engine. If you have added an engine to the display but have not yet obtained ranking data for this engine, the engine must be added via the Engines button. See the Search engine rankings "Selecting engines" manual page for instructions.

Internet Presence overview

The advantages of having links to your web site is primarily that the more sites that link to you, the more potential traffic you can attract to your site. Also some search engines base their ranking strategies on link popularity. This is based on the theory that the number of links to your web site is directly proportional to your web site's value, relevance and importance. Obviously the higher your ranking, the more traffic you can generate to your web site. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings.

A link popularity check provides a quantitative measure of how many other web sites link to yours. The Internet Presence tool crawls search engines to find links to your web site, and displays the results in an easy to understand report.

Internet Presence is an excellent tool to help you determine whether your web site is more popular than your competitors. You can browse the web sites that are linking to your competitor's site, and gain an insight into how you can best expose your web site to potential visitors.

The Internet Presence tool is located on the navigation panel.

Entering a URL

To check an existing URL, select the URL and click the Presence button.

To check a new URL, click on the Presence button and you will be prompted to enter the URL.

Selecting engines

The most popular engines are available by default. To add more engines, click the Engines button.

To select engines from other domains/countries, click on a flag or select a folder, then select the engines. Click on the Subscribe button to add or remove countries/domains from your subscription. See the Engine subscription wizard section of the manual for more information.

Click the OK button to close the engines window, and click the Refresh button to begin the link popularity check.

Starting the popularity check

Click on the Refresh button to begin the check.

The status bar of the Popularity window will display information about the connection status of the program.

Popularity results

When finished, each engine will show either a green tick or a red cross to indicate if the check has been successful. Some common reasons for searches failing are:

Incorrect proxy settings

Setting your timeout value too low

Internet access being blocked eg. software based firewalls or virus protection software

Search engines responding slowly

Results column descriptions:

Engine
The name of the engine.

Popularity
The popularity of the URL i.e. number of links found to the URL on the engine.

Change
The change in popularity (number of links) since the last check.

Saturation
The number of pages from the URL that are currently indexed.

Date
The date and time of the check.

Popularity report

To generate a link popularity report, click on the Reports menu and select the Build report item.

The report options are:

Link popularity
Displays the engine name, popularity count and date.

Link saturation
Displays the engine name, saturation count and date.

Historical charts
Displays historical charts for the popularity and saturation.

Top ranked URLs
Displays the top 10 URLs.

All engines
Displays the selected data for all engines.

Current selection only
Displays the selected data for the currently selected engines only.

Example of the Link popularity report section

Example of the historical charts report section

Example of the top ranked URLs report section

Popularity history

To view the popularity and saturation history charts, highlight the engine to view and click on the History button.

The image above displays an sample history chart for the MSN search engine. This feature provides a visual display of the URLs change in popularity and saturation for an engine.

Note: Only one entry per day is created for the history tracking.

Customizing the main display

Click the SEO Toolkit Options menu, select Settings and then Saturation Columns to customize the engines displayed in the presence tab.

To select engines, highlight an engine from the engines list and click the >> button to add it to the selected engines list. Repeat to add up to 10 engines. To remove an engine from the display, highlight the engine and click the << button. In the image above, Yahoo and Google has been selected for display.

Click the ok button when finished and the selected engines will be displayed.
Click the Presence button to refresh the data after adding a new engine. If you have added an engine to the display but have not yet obtained popularity data for this engine, the engine must be added via the Engines button. See the Internet Presence "Selecting engines" manual page for instructions.

ROI calculator overview

The ROI calculator is a 3 in 1 calculator that allows you to determine your return on investment of your Pay Per Click advertising costs. Pay Per Click advertising is a type of online marketing where advertisers pay for visitors to their site on a Cost Per Click (CPC) basis. Pay Per Click Search Engines allow advertisers to bid on specific keywords that are relevant to the products and/or services advertised on their web site. Advertisers submit bids for the CPC amount they wish to pay for their ad to be displayed when specific keywords searched for on search engines. The highest bidder or bidders have their ad displayed, but when another advertiser bids more, your ad may no longer be shown.

The CPC calculator helps you manage your advertising costs by calculating the maximum cost per click (CPC) you can afford based on your visitor numbers and profit.

CPM (Cost per Thousand) is an advertising model based on the cost of 1000 impressions. An impression is the number of times an advertisement is displayed on a web site.

The CPM to CPC converter will help you to work out how much you are actually paying per 'click' when you purchase bulk impressions.

The ROI calculator will help you to decide how much you will make if you spend "x" dollars by weighing the CPC (cost per click) ratio that you intend on paying by your conversion ratio (the percentage of visitors to your site who subscribe, register, purchase etc.).

The ROI calculator is located on the main toolkit window in the Tools section.

CPM to CPC

The CPM to CPC converter will help you to work out how much you are actually paying per 'click' when you purchase bulk impressions.
To view the converter, select CPM to CPC converter from the Calculator menu.

Enter the following data to determine the actual cost per click:

Cost per 1000 impressions - in dollars

Clickthrough ratio - the ratio ad clicks compared to ad views.

Once this information has been entered, the calculator will automatically determine the cost per click for your CPM advertising.

ROI calculator

The ROI calculator will help calculate returns on CPC advertising expenses.

To view this calculator, select ROI calculator from the Calculator menu.

Enter the following data to determine the ROI:

Cost Per Click - in dollars. Use the CPM to CPC calculator if required.

Conversion ratio - the percentage of visitors who subscribe, register, purchase etc

Average Profit - the dollar value of average profit per customer

Total amount - total amount to spend on advertising

Once this information has been entered, the calculator will automatically determine ROI and profit.

CPC calculator

This calculator determines the maximum cost per click (CPC) to pay. To select the calculator, select CPC calculator from the Calculator menu

Enter the following data to determine the maximum cost per click:

Conversion ratio -as a percentage

Average profit - the dollar value of average profit per customer. Don't include CPM or CPC advertising expenses as they will be automatically deducted from the total.

Percentage of profit to spend - on CPC advertising.

Once this information has been entered, the calculator will automatically determine the amount you can afford to pay per click.

Reciprocal link checker

The Reciprocal link checker checks which web sites are linking to a particular URL. Reciprocal link checker is a quick, effective way to check if web sites are maintaining links to your web site, without you having to waste time manually examining each site one by one.

Simply supply link checker with a list of URL's that you would like to check, then enter the URL of your web site (or any other URL) and link checker will provide an analysis of which web sites are still linking to the URL, including any images that are being used.

Reciprocal link checker is located on the main toolkit window in the Tools section.

Checking for reciprocal links

Enter the link to search for in the Link field. The link should be in the format of http://www.example.com . Multiple links can be entered separated by commas.

The next step is to enter URLs to check. Click on the New button and enter the URL. The category field can be used to help categorize the URLs eg. resellers, affiliates, paid, free etc. The email, category and notes fields are optional.

URLs can also be pasted into Link Checker. The format of the copied URLs must be one URL per line. Copy the URLs, then right click and select Paste .

To begin the check, click the Validate button.

Link check results

When finished, each URL checked will show a green tick. Unreachable URL's will display a red cross. If the link was found, the link URL is shown in the link column.

Results column descriptions:

Email
The email address entered with the URL

URL
URL of the site that was checked.

Link
URL of the link that was found.

Image
The URL of the image (if the link was associated with an image)

Category
The category of the URL.

Notes
The notes entered with the URL.

Marking results

URLs can be marked with different icons, for example you may want to mark partners that are important and send you a lot of traffic, or you may want mark sites of different types etc. The marks appear in the first column. To mark a link, select the link to mark, then right click and select Mark, then the icon you desire from the popup menu.

Copying email addresses

The email addresses can be copied to the clipboard for use in other programs. For example, if you wanted to send an email to all the web sites where your link was no longer found, you could select the sites, copy the email addresses and paste them into the CC or BCC field of the email. To copy email addresses, select the URLs to copy from then right click and select select Copy Email from the popup menu.

Exporting link check results

To export the link check results, click on the File menu and select Export.

The results will be exported in CSV format.

Overview

The domain manager is a tool to help monitor and register domains. The domain manager shows domain parking statistics along with domain data such as whois, dns and much more.

The domain manager is located on the main toolkit window in the Tools section.

Entering a domain

To enter a domain, click on the New button. To import a list of domains, see the import manual page.

Enter the domain and click the OK button.

The domain will then be listed in the domain manager.

Importing multiple domains

To import a list of domains, click on the File menu and select Import.

URL file - Import a list of URLs from a HTML file.

Text file - Import from a text file containing one domain per line.

SEO Toolkit project file - Import domains from a SEO Toolkit project file.

Import statistics - Imports statistics from popular domain parking services or via a custom format.

DomainSponsor Export - Import from a DomainSponsor export. (csv)

Fabulous Report - Import from a Fabulous report. (txt)

Parked.com Report - Import from a Parked.com report. (txt)

SEDO export file - Import from a SEDO export. (csv)

TrafficZ export file - Import from a TrafficZ export. (csv)

Custom CSV file - Import a custom CSV file.

Custom Import

Custom Import allows you to import domain statistics from a CSV file in a format different from the pre-defined parking services options. Most domain parking services will have a CSV export function, use this to export and then subsequently import into domain manager.

To import a custom CSV file into domain mananger, click on the File menu, select Import, Custom CSV file and click on OK.

Field Delimiter
Any character can be used to separate the fields in the text file. Commas are the standard character used by most applications and are set as default. The delimiter character can be changed by entering the appropriate character in the Field Delimiter field.

Quote Character
The Quote characters is the character used to signify the start and end of a string if the delimiting character is used in a sentence. The example above uses the colon : character as the delimiter. This sentence uses the colon character.

SubmitWolf is an easy to use, professional website promotional tool, which automates the process of promoting your web pages on the Internet. Languages available: French, German, Dutch, Japanese, Italian.

To use this string as one field in eComm, use the quote character, which is ".

"SubmitWolf is an easy to use, professional website promotional tool, which automates the process of promoting your web pages on the Internet. Languages available: French, German, Dutch, Japanese, Italian. "

Custom Import ignores the colon in the middle of the string and includes the whole string as the one field to import. The quote character can be changed by entering the appropriate character in the Quote Character field.

Quote Escape Character
This field defines the character used to represent the closing quote character. Usually this is the same as the Quote Character. The quote escape character can be changed by entering the appropriate character in the Quote Escape Character field.

Decimal Point
This field defines the character used to represent a decimal point. The decimal point character can be changed by entering the appropriate character in the Decimal Point field.

Columns data fields
To give the column headings a field name, right click the column heading and select a value from the menu.

To import the domain list, select the domains to import by holding down the control key and clicking the domains you wish to import.

When all required domains are selected, click the Import button.

Updating Data
To update existing domain data, locate the file you wish to import from and click the OK button. Select the domains to update and click the Update button. If the domains are already in domain manager, the existing data will be updated from the file you are importing from.

Obtaining domain information

Select the domain(s) to check, and click the Refresh button to retrieve all the domain information.

First group of columns are for domain parking statistics only.
No data will be displayed until these statistics have been imported via the import tool or added by right clicking the domain and left clicking properties.

Domain - The URL of the domain.

Traffic - Traffic statistics, such as the number of hits.

Clicks - Number of Clicks.

CTR - Click Through Rate.

EPC - Earnings Per Click.

Revenue - Revenue earned.

RPV/RPM - Revenue per thousand visits.

Keyword - Keyword used for the parked domain.

Second group of columns display domain details.

Expires - The expiry date of the domain.

Status - The status of the domain eg. Active, redemption, registrar-lock,OK etc.

Primary DNS - The primary DNS server for the domain.

Secondary DNS - The secondary DNS server for the domain.

Registrar - The registrar for the domain.

Backlinks - The number of links to the domain.

Unique - The number of unique links to the domain. ie. only one link per domain is counted.

Saturation - The number of pages from the domain that are currently indexed by Google.

PI rank - The popularity index rank for the domain. For more information, click on the View menu and select PI rank.

PageRank - The PageRank of the domain. See http://www.google.com/technology/ for more information.

Alexa - The Alexa rank of the domain. For more information, click on the View menu and select Alexa rank..

Category - Category of the domain.

IP - The IP address of the domain (A record).

Created - The date the domain record was created.

Updated - The date the domain record was last updated.

Cost - Cost of the domain.

Comments - User comments that have been entered for the domain. See the Editing domain information manual page for comment information.

Whois

To see the complete whois data for a domain, highlight the domain, click the View menu and select Whois.

To query another domain, delete the existing domain and type in another. Click on refresh to query.
If a domain is available, click on the register button to purchase it. This will open a browser window for you to sign up. Follow the instructions in the Registering a domain manual page.

Registering a domain

Click the Register button to begin the domain registration process.

A web browser window will be opened, with the first step of the domain registration process. Enter the domain name you wish to purchase, and tick the boxes to indicate which domain extensions you are interested in. Click the GO button to proceed.

The available domains will be displayed. Tick the box next to the domain(s) that you wish to purchase. Click the show pricing button to check the pricing, and click the Check Out button when ready. If none of the domains are available to purchase, click the browser's back button, and enter a different domain.

If you have previously purchased a domain(s) via this system, enter your login information and click the Log in button. Otherwise fill out the form to create a new account. When finished, click the Continue button.

Select the registration period for the domain and click the recalculate button. If you have selected to register multiple domains, ensure that the checkboxes are ticked. Click the continue button to proceed.

Review the contact details for the domain, and edit if required. Please note that if a false email address is supplied, you will not receive expiry/renewal notices. Click the continue button to proceed.

Some countries place restrictions on who can purchase a domain name. eg. To purchase an Australian domain name, the purchaser must have an ABN or ACN, business registration number or trademark number. If there are any specific requirements for the domain(s) you have selected, they will be displayed at this point.

Enter the DNS information for the domain, or opt to park the domain. If a domain is parked, it cannot be used to display a website. DNS settings are in the format of a hostname. eg. ns1.test.com. Click the continue button to proceed.

Check that the information is correct, and click the continue button to proceed.

Enter your credit card details and click the confirm and pay button. Note that this is a secure website.

The domain has now been registered, and you will receive a confirmation email. To login and change domain information/settings, visit https://www.planetdomain.com/trellian/regwiz1.jsp and enter your username and password in the member login section.

Editing domain information

Some of the domain information displayed by domain manager can be edited. To edit a domain, highlight the domain, click on the Edit menu and select Edit.

Only the fields on the left hand side can be edited. Click on a field and edit the data to make a change.

Domain - Edit the URL of the domain.

Backlinks - Edit the number of links to the domain.

Unique - Edit the number of unique links to the domain. ie. only one link per domain is counted.

Saturation - The number of pages from the domain that are currently indexed by Google.

PI rank - Edit the popularity index rank for the domain.

Alexa - Edit the Alexa rank of the domain.

PageRank - Edit the PageRank of the domain. See http://www.google.com/technology/ for more information.

Traffic - Traffic statistics eg. number of hits. Enter traffic data such as the number of hits.

Comments - Edit domain comments.

To clear existing whois data from a domain, select the domain/s, right click to bring up the menu and left click Clear, Whois.

Sorting domains

Domains can be sorted by TLD (eg. .com, .net, .co.uk etc) or by selection. Click on the File menu and select Sort.

Domains can be selected using a number of options. Click on the File menu and then Select.

By - Select By a String

From Clipboard - Selects the domains that currently exist in the Windows clipboard. For example, if example.com exists in windows clipboard, clicking on From Clipboard will highlight example.com on screen.

Inverse - Reverse of the currently select. For example, if 2 out of 5 domains are selected, clicking on Inverse will select the other 3 domains and deselect the original 2.

All - Selects all domains.

Exporting domain information

To export the domain information, click on the File menu and select Export .

All domains and all information will be exported in CSV format (comma separated values). This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.

Marking domains

Domains can be marked with different icons. The marks appear in the first column. To mark a domain(s), select the domains to mark, then right click and select Mark, and select the icon.

Domains can also be flagged, these flags appear in the second column. To flag a domain(s), select the domains to flag, then right click and select Flag, and select the icon.

Field:	Description:
URL Title	This should be a brief one line description that summarizes the page or its content. Avoid using the URL as a title. Submitting up to 5 different titles randomly is possible by clicking on the ... icon next to this field.
URL	The URL field should already contain the URL to submit. Clicking on the >> icon will open the URL in your default web browser.
Site Type	Some search engines only accept specific types of sites. Selecting the appropriate site type will ensure that your site is submitted to relevant search engines. Commercial - if your site is business related or is selling or promoting a product and/or service. Non commercial -If your site is not commercial in nature, select the non-commercial option. MLM - If your site is promoting MLM (Multi level marketing - also known as network marketing) select the MLM option. Gambling - If your site is gambling related i.e. casino, bots, online gambling, gambling tips, betting etc. select the Gambling option Adult / sex - If your site is adult related i.e. sex, nudity, pornography, promoting adult products and/or services etc. select the Adult option.
Category	For the most appropriate placement in directories and specialty search engines, you need to categorize your web page. You can select multiple categories for your site, however SubmitWolf will select the category at the top of the list when submitting. If the top category is not supported by an engine, SubmitWolf will then select the next category on the list, and so on. To view a description of each category, see the Category description section of this manual. Please ensure that the MOST appropriate category is the first one you select. This is important because some directories will only list your URL once, in a single category. Note: ONLY submit your web site to categories that are appropriate and relevant to your web site. Submitting to categories not related to the web site is contrary to the SubmitWolf acceptable use policy, and can result in your submissions being banned from some engines.
Language	Select the primary language of your site.
Username	Some engines require you to specify a username and password. This username and password is required to make subsequent changes to your listing. Both the username and password should be 6 characters long and contain no spaces or punctuation characters. Note: Do NOT use your ISP logon password or your SubmitWolf registration details in these fields.
Password	Some engines require you to specify a username and password. This username and password is required to make subsequent changes to your listing. Both the username and password should be 6 characters long and contain no spaces or punctuation characters. Note: Do NOT use your ISP logon password or your SubmitWolf registration details in these fields.
Keywords	Enter a list of keywords relevant to your web page. Click the ... button to edit your keywords using the Keyword Manager. List the most relevant keywords first as some engines will only use the first 10 keywords. Some engines use META tags to obtain the keyword list for the page, and ignore this field. You should ensure that your keywords are also present in your META tags. You can use the Meta Tags editor for this purpose.
Description (brief)	Enter a short description of your website. (250 characters or less) Note: The search results of most engines will only display a short extract. Usually, the extract is composed from the first few lines of your description. It is thus a good idea to keep the description brief and ensure that the most relevant information is contained in the first few lines. Some engines use META tags to obtain the description and extract, and will ignore this field. You should thus ensure that your description is also present in your page as a META tag. You can use the Meta Tags editor for this purpose
Description (long)	Enter a longer description of your website. (500 characters or less) Note: The search results of most engines will only display a short extract. Usually, the extract is composed from the first few lines of your description. It is thus a good idea to keep the description brief and ensure that the most relevant information is contained in the first few lines. Some engines use META tags to obtain the description and extract, and will ignore this field. You should thus ensure that your description is also present in your page as a META tag. You can use the Meta Tags editor for this purpose
Link Page	Enter a reciporical link. (Optional) Some engines request a reciporical link to their URL be placed on your website. This option allows you to set the link or build a page with the reciporical link.
Company	Enter your company name. If your site is non commercial (personal homepage or information website) leave the company field blank.
First Name	First name of the site owner/webmaster/submitter.
Surname	Surname of the site owner/webmaster/submitter.
Title	Title of the site owner/webmaster/submitter.
Email	Ensure that you enter a valid email address as some engines will reject submissions with invalid email addresses. Some engines will send indexing/listing notifications to this address. A free based email address, such as hotmail, yahoo or gmail is recommended. Note: Some directories may use the email address as part of the URL listing.
Confirm	Some engines will send a confirmation email that requires an action to be performed in order for the site to be listed/indexed. Confirmation emails will be sent to the confirm email, if entered.
Street	Enter your street number and name. Note: This may appear in the listings. You can put a dash or n/a in the field, however some engines will not accept the submission without an address.
City	Enter your City name. Note: Some directories may classify your listing based on locality, and may use this field.
State	Enter your state name. Some directories may classify your listing based on region, and may require/use this field.
State Code	Enter the State Code. e.g. DC, VIC etc. If not appropriate, leave this field blank.
Zip	Enter your ZIP or Post Code.
Country	Enter the website's country of origin. Some search engines/directories will use this field to determine the category/section that your site will be listed in.
Tel	Enter your telephone number. On some directories the telephone number may appear as part of your listing. This field is optional, however some directories may not list your site without a valid phone number.
Fax	Enter your fax number. On some directories the fax number may appear as part of your listing. this field is optional.
Toll Free	Enter your toll free phone number. On some directories the toll free number may appear as part of your listing. This field is optional.
Engines	Engines that are available for submission. Screen has been minimized to fit the screenshot. Click on the Maximize button to view a larger list. Further details on engine selection can be viewed by click on the >> button.

Image:	Category:	Description:
	Search engines	These engines are search engines and are located in the Engines folder
	Directory	These engines are directories and are located in the Engines folder
	Link Lists	These sites are link lists (FFA) sites. A link list is a web page that contains a list of links to web sites. The link list can hold a specific number of links. When this limit is reached and a new link is submitted, the oldest link drops off the list. In return for listing your link, the link list owner will send advertising emails (spam) to your email address. Link list submission is not recommended. Link lists are found in the Link Lists folder
	Multi Submit	A single submission to a multisubmit engine results in the URL being submitted to multiple FFA sites. This option is not recommended. Multi Submit engines are found in the Multi Submit folder
	Manual Sites	These are sites for which SubmitWolf does not have an automated submission script. This is either because it is too difficult to create such a script, the site is too specialized, or a script has not yet been written and may be available in the next upgrade. For manual submission details see the Manual submission section of the manual. Manual Submission engines are found in the Manual folder
	Reciprocal	Reciprocal engines require a link on your web site to the engine's web site before they will list your site. For this reason, the reciprocal engines are found in the Manual folder
	Shadow	Shadow engines are powered by a third party indexes. For example, the AOL search engine uses results from the Google index. These engines are marked as submitted when you submit to their powering index.

Icon:	Meaning:	Description:
	Submitted	The URL has been successfully submitted to the site
	Pending	A submission has not been made to this site.
	Failed	A submission to the site failed or returned an error. The cause for the failure may be provided in the engine response.
	Moved	The response page of this site has moved and SubmitWolf has not been able to determine whether the submission has failed or succeeded
	Timeout	An attempt has been made to submit to the site, but the connection timed out before the submission was complete.
	Skipped	The engine was not appropriate for the URL that was submitted.

FIRST=	First Name
SURNAME=	Surname
TITLE=	Title
COMPANY=	Company name
STREET=	Street Address
CITY=	City
STATE=	State
STATECODE=	State code
ZIP=	ZIP / post code
COUNTRY=	Country. Country list available from support
TEL=	Telephone
FAX=	Fax
MOBILE=	Mobile
TOLLFREE=	Toll Free Number
EMAIL=	Email Address
CONFIRM=	Email Address for submission confirmations
URLTITLE=	Title of Web Page
CNTCODE=	Country code eg. au or fr. List available from support
LANG=	The language used on the site. Language list available from support
SDESCRIPTION=	Brief Description
DESCRIPTION=	Long Description
URL=	Url
TYPEID=	Type of site. eg Commercial, non commercial. Value list available from support
USERNAME=	Username
PASSWORD=	Passwords
KEYWORDS=	CSV Keywords (eg: keyword1,keyword2)