Overview

With the vast number of businesses on the Internet, it is no longer sufficient to simply create a website and submit it to the search engines, without first optimizing the site. Knowing how to get the top search engine positions and which keywords to target is the difference between success and failure. Your website will lose out on the bulk of potential visitors and customers if it does not appear in the top search engine results.

The Trellian SEO Toolkit provides a variety of tools needed to successfully research, check, optimize and submit your website.

What is SEO ?

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to make it search engine friendly and rank well for your chosen keywords. The basic steps in SEO are:

Keyword research
Developing content
Search engine submission
Reporting and revision

Each step of the SEO process has corresponding tools in the SEO Toolkit. The manual is organized in sequential order to simplify the SEO process. Following each section of the manual in order will prevent any important steps being missed.

Features Overview

Search term suggestion tools

Keyword research tools (Integration with KeywordDiscovery.com)

Keyword Analyzer

Ranking tools

Link popularity tool

Meta tag editor

Search engine submission tool

Google Site Maps generator

Bid Manager

Easy to use wizards to help simplify common tasks

ROI (Return on investment) calculator

Reciprocal link checker

Integration with PrioritySubmit.com

Popup Help wizard.

Free engine updates for 12 months.

FREE e-mail and Live chat support.

Program Versions

There are three versions of SEO Toolkit 2: Demo version, standard version and the Enterprise version.

SEO Toolkit 2 Demo
In the demo version, submissions are restricted to the demo search engines. Ranking and popularity checking is limited and reporting is restricted. The demo version is designed to give you a feel for what the product can do. The demo expires after 15 days. If you require an extension of the demo, please contact support.

SEO Toolkit 2
This version is designed for the average user. Users are limited to submitting 5 different domains. This version is intended for a single user to promote their own web sites.

SEO Toolkit 2 Enterprise
The Enterprise edition is designed for users who wish to submit more than 5 domains or for users who wish to submit URLs for third parties. This version can be used as the basis of a submission service. The enterprise version has no restrictions on the number of domains that can be submitted.

Licence information

The SEO Toolkit can be used on only one computer at a time. The SEO Toolkit licence can be transferred between computers once every thirty days. If you wish to use the SEO Toolkit simultaneously on multiple computers, you will need to purchase an additional copy of the software.

Usage of the SEO Toolkit is governed by an acceptable use policy. The policy can be viewed on the Trellian website and is also listed in this manual under the Submission rules section. Failure to abide by this policy can result in your licence being suspended or cancelled. Cancelled users are not entitled to a refund.

System Requirements

Operating Systems:
   Microsoft Windows 2000/XP/Vista

CPU/Processors:
   Intel Pentium I, II, III, IV, AMD or compatible

RAM/Memory:
   64Mb or greater

Before Starting

If you access the Internet via a proxy server or require firewall authentication, you will need to enter these settings in SEO Toolkit's Options.

Click the SEO Toolkit Options menu and select Settings to access the Firewall/proxy settings.

If you are using a software firewall, such as Zone Alarm, Norton Internet Security, or Windows XP service pack 2 firewall, you will need to configure the firewall to allow SEO Toolkit to connect to the Internet.

SEO Toolkit uses the http and https protocols which use port 80 and 443 respectively. If you are having problems configuring the firewall/internet protection software, please seek support from the relevant software manufacturer.

Registering

SEO Toolkit 2 can be purchased via the Trellian website, stores or authorised resellers.

To purchase the software from the Trellian web site, click the Help menu of SEO Toolkit 2 and select Register. Click on the "obtain registration key" link. This will open the order form in a browser window.

Follow these steps to register the SEO Toolkit.

Step 1. - Select Register from the Help menu.

Step 2. - Enter your registration details. Note that registration details are case sensitive. SEO Toolkit version 1 serial numbers will NOT register SEO Toolkit 2.

Software purchased from stores display the serial number in the CD jewel case. Use your email address as the registration name.

If you have lost your registration details, click the relevant link on the registration window, and follow the instructions. Click the Next button to continue. If your registration details are accepted, a thank you message is displayed

Step 3. - The SEO Toolkit will then start the Engine Subscription Wizard, which will download the engines based on your selections. If you do not proceed with the wizard, the full program features will not be available. See the Engine subscription section of the manual for more information.

Entering account details

Trellian services account

A Trellian services account is required to use some of the features in the Toolkit, such as Keyword Discovery, PrioritySubmit and Competitive intelligence.

Most keyword tools in the SEO Toolkit require a Keyword Discovery subscription, but limited results can be obtained by using the Keyword Discovery demo account. If the username and password fields are left blank, the limited functionality demo Keyword Discovery account will be used. Otherwise enter your Keyword Discovery account information to utilise the SEO Toolkits features in full.

To create a new account, or to enter your login information, click the Options menu on the SEO Toolkit window and select the Settings menu item. On the Settings window, click on the Accounts item in the list.

Username/password: Enter your username in the username field, and your password in the password field.

New Account: To create a new account, click the NEW Account button. This will open the account sign up page in a browser window.

Lost password: Retrieves a lost password.

Google API key (existing key holders only)

If you already have a Google API key, enter the key in the Google API key field. Google has discontinued the SOAP API and is no longer issuing new keys.

Engine subscription wizard

The engine subscription wizard will download engines based on your selections. The wizard will be automatically started when the SEO toolkit is registered, or if you have clicked the Subscribe button to change your preferences. This wizard can also be accessed by clicking the SEO Toolkit Options menu and selecting Settings.

Engines are automatically updated prior to each submission or ranking check, so there is no need to run this wizard to update the engines. Please note that the Toolkit needs to be restarted after downloading the engine updates.

When the wizard is displayed, click the Next button to continue, or Cancel to exit the wizard.

If your website content is in English, then select the checkbox to subscribe to the English language engines. This will download the English engines for submission.

Select the country that your web site(s) are based in.

eg. If your site is based in France then select France from the list.
If your site is based in the US, select United States from the list.

NOTE: You may not force the submission to regionally specific engines if your site is not related directly to the region. This includes submitting sites to country specific engines if your site is unrelated to and/or outside the country.

Select the checkboxes to subscribe to the Link Lists and multisubmit link farms.

This option is not recommended.

Manual engines cannot be automated for various reasons. If you do not wish to submit to the manual engines, leave this option unselected.

The wizard will then download the engines.

When the download has completed, restart the SEO Toolkit to reload the engines.

When the SEO Toolkit is restarted, the Engine update complete message will be displayed.

Settings

To change the settings for the SEO Toolkit, click on the Options menu and select Settings

Concurrent Connections:
The SEO Toolkit can submit to a number of sites concurrently. This means that the program can send and receive information simultaneously. This setting defines how many concurrent connections will be used. The maximum number of connections that can be used at any one time is 50 for standard users and 1024 for Enterprise users.

Connection Timeout:
The length of time that the SEO Toolkit will wait before attempting to retry and/or abort an unresponsive connection. The default value is 2000 milliseconds. If you are experiencing frequent timeout errors or connection problems during a submission, try specifying a larger value.

Request Delay:
The length of time that the SEO Toolkit will wait between requests. The default value is 5 seconds.

User Agent:
The user agent name to send in outgoing requests. This setting is for advanced users only and can be left blank.

Automatically check for SEO Toolkit updates:
Enables automatic update checking.

Note: Updates are not automatically downloaded

Program interface

The SEO toolkit's often used tools are listed down the left side of the program in the Navigation panel. To use one of these tools, click on the tool and its functions will then be available. The currently selected tool is shown in colour.

When using the SEO Toolkit for the first time, a new URL must be entered prior to using these tools. To add a new URL, click on the Insert menu and select New URL. Ideally, a separate project should be created for each URL to ensure easy management.

Wizards

The toolkit includes three wizards to help simplify common tasks. There is a wizard to check ranking, a wizard to assist with URL submission and a wizard to check link popularity. To access the wizards, select the Main icon from the left side list. To start a wizard, double click on a wizard from the "What do you want to do? " list.

Popup help

The SEO toolkit has a pop up help system embedded into the software. Click on a Help button to open the help viewer. As you click on different tools, menu items, checkboxes and fields, the help viewer will automatically display helpful information. To display information about a button, move the mouse cursor over the button for a few seconds and the buttons function will be displayed.

Customizing the interface

Adding/removing items from the links list
To add or delete a link from the links list, right click in the link panel and select Add, or click on a link and select Delete.

Adding/removing items from the tools list
To add or delete a tool from the tools list, right click in the tools panel and select Add, or click on a tool and select Delete.

The tool path can be to a local file or a HTML or exe executable file on the Internet. The path can use the variables $DOMAIN or $URL which will be substituted by the current URL or domain. The $DOMAIN variable is the URL with the http:// prefix removed.

eg. To create a tool that opens notepad, you would enter:
c:\windows\notepad.exe

If there are spaces in the path or file name then the path must be quoted. eg.
"c:\program files\file to be run.exe"

Hiding the navigation panel
To hide the navigation panel, click on the View menu and select Tools list.

Exporting data

While most tools have their own export feature, the data from the Ranking, Submit, Meta Tags, Popularity and Site Maps tool main display can also be exported.

To export the data, first select the tool, then click the File menu and select Export.

For example, to export the data from the submission tool, first select the submission tool. In the image below, the Submit tool has been selected.

Then click the File menu, and select Export.

The data will be exported in CSV format and opened with the program currently associated with CSV files. If no program is found, the file can be saved and viewed with a standard text viewer eg. Notepad.

The Ranking and Popularity main displays can also be customized. See the "Customizing the main display' manual pages for Link popularity and Search engine rankings for more information.

Upgrading

SEO Toolkit 2 will automatically update the engines prior to a submission or ranking check.

To download the latest program upgrade, select the Upgrade option from the File menu. SEO Toolkit will contact the upgrade server to check if there are any upgrades available.

To install the new version, click the Install button. To install at a later date, click the Cancel button.

Engine subscription renewal

SEO toolkit comes with 12 months free engine updates. The engines are used by SubmitWolf for submission, and in the ranking tool. After the 12 months has elapsed, you will be prompted to renew the engines.

The engine subscription can be renewed by clicking on the OK button, as an order form will be launched in your web browser. Alternatively the engines can be renewed via this URL: https://trellian-secure.vendercom.com/seotoolkit/pack.htm

Support

Trellian provides FREE email support for the SEO Toolkit.

If you are experiencing a problem or have a question, contact the support department by filling out the form at http://www.trellian.com/contact.htm.

We also offer a Live Chat service at http://www.trellian.com/livesupport.htm

Support hours are Mon - Fri, 9:00am - 5:00pm (Melbourne, Australia - Eastern Standard Time)

Please include your registration details, and some basic information about your computer and the operating system you are running. Before emailing support, please check the FAQ first, as 90% of all questions we receive are already answered on these pages. You can view the FAQ by selecting FAQ from the Help menu.

Keyword research

Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to your page, you need to know which keywords people are using to find similar websites, and optimize your website for these keywords. If a key search phrase is not in at least one of your pages, the search engine will not rank your page highly for that phrase, therefore you are missing out on all the potential traffic the search phrase generates.

To help achieve high ranking on search engines, you need to optimize the keyword content of your web pages. There are several different areas in your webpages where keywords should be placed, not just in the META KEYWORD tag. The keywords need to be used effectively throughout the site, and good rankings can be obtained without resorting to spammy techniques, such as listing keywords at the bottom of a page in a white font on a page with a white background.

Most search engines place a large emphasis on the actual text on a web page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a web site it is important to ensure that your pages contain as much relevant text as possible. Search engines gather keywords from your page contents, and rank your web page based on the keyword density. Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links, content, descriptions and headings.

The Keyword Research section of the manual explains how to use the keyword tools to build up a list of keywords to implement into your site. The keyword research step of SEO needs to be repeated regularly to ensure that your site is consistently optimized for the most popular keywords.

Basic steps in keyword research:

Make a list of the major (fundamental) words and phrases related to your business or subject. (You can add the keywords to a project in the Keyword manager)

Search for these words in the Keyword manager or the Search term suggestion tool to obtain more related keywords. The Keyword discovery spell function can help find common keyword misspellings. Include both singular and plural terms and add local/geographical descriptions to help accurately target traffic. eg. Melbourne seafood restaurant

Filter the new keywords. Remove any keywords that are not related to your business/subject or keywords that relate to products that you don't offer. Keywords with only a few searches may not be worth targeting, however single keywords that are very popular, may not end up producing much traffic due to the large amount of competition for the keyword. Most users begin searching with a single keyword, but gradually add more words to help refine the search results.(see the next step to help determine competition).

If you are gathering keywords for PPC, you should collect as many keywords as possible and look for long-tail keywords, which are keywords that don't have a large number of searches and are much less competitive. Otherwise you will tend to spend a large amount of money trying to outbid all your competitiors.

Analyze the keywords. The Analyze function in the Keyword manager can display various metrics to help guage a keyword's effectiveness. The Seasonal trends graph can also help predict keyword traffic.

Integrate the keywords into your website. The Site optimization section of the manual explains how and where to integrate the keywords.

The Keyword Manager

The Keyword Manager features a search term suggestion tool, and maintains a master list of keywords and search phrases for your SEO project.

The Keyword Manager is located on the main toolkit window in the Tools section. It can also be viewed by clicking on the Keyword Manager buttons in various other tools.

Searching for keywords

The keyword manager has a keyword suggestion feature built in.

Follow these steps to perform a search:

Enter a search term in the Term field. The search terms can be in the following languages: English, German, French, Spanish, Finnish, Swedish, Dutch and Italian.

Select the number of results to return from the drop down menu

Note: A keyword discovery subscription is required to access more than 100 results

Select a source by clicking either the KD or Overture (Yahoo) button. See below for an explanation of the different sources:

KD (Keyword Discovery):
Uses the Keyword Discovery Premium global database. Displays up to 1000 top search phrases per keyword. Offers full 12 months of search data, which enables you to track seasonal search variations. For more information about Keyword discovery, please visit http://www.keyworddiscovery.com/support.html

Overture:
Uses the Overture (Yahoo) search term suggestion tool. Returns the top 100 results per query, however the main drawback of this source is that similar terms are grouped together.

eg: for the query "cheap international calls", Overture's data will include results for the following terms:

"cheap international calling"
"international calling cheap"
"calling international cheap"
"cheap international calls"
"cheap interrantional call"
"cheapest international calls"

All:
This option opens a selection window, where up to 3 different sources can be selected, including regional specific results. The Keyword discovery spelling tool (returns commonly misspelt variations of the keyword) can also be selected.

The Keyword manager will retrieve a list of suggested keywords. Top bids and competitor information can be obtained for the keywords. See the "Displaying competitor information" manual page. The size column indicates the word size of the phrase. The searches column for Keyword discovery results displays the number of searches for the keyword over the last 12 months.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.

To view the seasonal trends graph, highlight the keyword, and click on the Seasonal Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "Inkjet printers". This graph shows that the most searches are made between October and March.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Keyword analysis

Keyword Manager can analyze keywords to provide valuable competition information. This can help to identify keywords that have a large number of searches, but are not heavily targeted by other websites or ads.

To view the competitor data for keywords, highlight the keywords by holding down the control or shift key and clicking on the keywords to select. Then click the Analyze button.

Refresh search volume (KeywordDiscovery)
Refreshes the number of KeywordDiscovery searches for the selected keyword(s).

Google advertisers
Displays the number of Google advertisers for the selected keyword(s).

MIVA advertisers
Displays the number of MIVA advertisers for the selected keyword(s).

Google AdSense CPC (top 3 positions)
Displays the average of the top 3 Adsense CPC bids for the selected keyword(s).

Top MIVA bids
Displays the top MIVA bids for the selected keyword(s).

Keyword competitiveness
The number of Google pages in which the search term appears.

Keyword competitiveness (inanchor)
The number of times the keyword appears in linking text on Google.

Keyword competitiveness (intitle)
The number of times the keyword appears in page titles on Google.

The competitor data is displayed next to the keyword(s).

Note: If you are using a Google API key (recommended) the keyword competitiveness results may differ, compared with non API results. We believe that the Google API employs data filtering to remove duplicate content and content in different languages. As a result we believe that this provides a more accurate indication of a keyword's competition.

Note that the actual number of results shown on the Google website, does not represent the number of results that Google deems to be unique and relevant.

For example, a Google website search for "platinum diamond wedding bands " (including quotes to perform an exact phrase match) shows 22,400 results. A check of the very last Google result page, shows the following text: "In order to show you the most relevant results, we have omitted some entries very similar to the 71 already displayed. If you like, you can repeat the search with the omitted results included."

So Google perceive only 71 results of the 22,400 to be unique and relevant. (The exact figure may change slightly depending on which Google data center your query is directed to)

Therefore the Google API figure may seem very low in contrast with the total number of results shown on the Google website, but when compared to the actual number of results that are deemed as unique and relevant, the Occurrences figure is a realistic representation of the relevant and unique occurrences of the keyword in question.

Deleting columns

To delete a column, right click on the column title and select Delete column.

To restore the column, either analyze the keywords again, or restart the keyword manager.

Keyword Management

Keyword Manager projects can be created to assist with keyword management and organization. A meta project exists by default and contains the list of keywords obtained from the current URL's meta keyword tag.

To save the current results to a new project in one step, click the Save button. A new project will be created, using the search term as the projecft name.

Projects can also be created and added to manually:

Creating a project

Right click in the Projects list and select New from the popup menu.

Enter a name for the project.

Adding keywords to a project
There are three ways to add keywords to a project. To create a project and add all keywords, click on the Save button. To add keywords selectively, either drag the keywords into a project folder, or use copy and paste. Duplicate keywords are not added to a project. To copy keywords, select the keywords, then right click and select Copy from the popup menu.

Then paste the keywords into the project folder by right clicking on the project folder and selecting Paste from the popup menu.

Adding Keywords from other tools/sources
Keywords can be added to a Keyword Manager project from other tools, such as Industry Keywords, Search Term Suggestion, Microsoft Excel etc, by using the copy and paste method outlined above.

Manually adding keywords to a project
To manually add a keyword to a project, select the project, click on the Edit menu and select New search term. Enter the value for the new term and click OK.

Removing Keywords

To remove a keyword from a project, select the keyword to delete and click the Delete button, or right click the keyword and select Delete from the popup menu.

Marking Keywords

Keywords can be marked with different icons, for example you may want to keywords that you are already targeting, keywords that are important, keywords that you need to investigate further etc. The marks appear in the first column. To mark keywords, select the keywords to mark, then right click and select Mark, then the icon you desire from the popup menu.

Exporting Keywords

Projects and search results can be exported via the Keyword manager. The export can be performed in various different formats to allow for easier data manipulation. To export keywords, select either the project to export, or the search results to export. Then click on the File menu and select Export.

The export options will then be displayed.

Filename
Specifies the file name and format for the exported file. eg. If a .csv file extension is specified, the file will open with Microsoft Excel (if installed), a .txt extension will open with the default text file handler, and the .html extension will open the default web browser.

Full report
Exports the keywords with the associated popularity, size and competitor data. This data must be retrieved for the keywords prior to exporting.

One keyword per line
Exports the keywords in a list with one keyword per line.

As META keyword tag
Exports the keywords in a keyword META tag format. This can be copied directly into a web page's META tag section.

Comma separated
Exports the keywords in a comma separated format. This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.

Google phrase match syntax
Used for Google Adwords. Exports that keywords in phrase match syntax. eg. "web hosting" See https://adwords.google.com/select/tips.html for more information.

Google exact match syntax
Used for Google Adwords. Exports that keywords in exact match syntax. eg. [web hosting] See https://adwords.google.com/select/tips.html for more information.

All keywords
Includes all keywords for export, regardless of the current selection.

Current selection
Includes only the selected keywords for export.

Export to clipboard only
Exports the data to the clipboard. The data can then be pasted into other applications.

Minimize Keywords

Minimizing keywords parses the keyword list through a keyword density analyzer. This create a list of unique keywords with their relative popularity. The list provides information as to which words are most frequently used. The keywords from this list are ideal to include in your web page content .

Click on the Tools menu and select the Minimize keywords option. You can also click the Minimize Keywords button to use this feature.

For more information about minimizing keywords, please see the Keyword density analyzer section of the manual.

Search Term Suggestion

The Search Term Suggestion tool finds related search terms based on the entered term. Search Term Suggestion will help you discover often used search terms that you may not be aware of, or may not be currently targeting.

Search Term suggestion tool is located on the main toolkit window in the Tools section.

Performing Searches

Follow these steps to perform a search:

Enter a search term in the Search Term field. The search terms can be in the following languages: English, German, French, Spanish, Finnish, Swedish, Dutch and Italian.

Select a source by clicking the << button.

Keyword Discovery:
Uses the Keyword Discovery database. Displays up to 1000 top search phrases per keyword. Offers a full 12 months of search data, which enables you to track seasonal search variations.

Google :
Uses the Google Adwords suggestion tool. Google's results do not contain the number of times each search phrase has been searched for. This makes it difficult to determine the relative popularity of various search terms. Specific countries can be selected for Google.

Overture:
Uses the Overture search term suggestion tool. Returns the top 100 results per query, however Overture's main drawback is that similar terms are grouped together.

Google (Related) :
Uses the Google related search terms tool.

Select the number of results to be displayed per page from the drop down menu.

Click the Suggest button.

Search term will then retrieve a list of keywords and their associated popularity.

Expanding a keyword

The expand function performs a related search and returns a list of related keywords.

To expand a keyword, highlight the keyword, then right click and select Expand from the popup menu.

The results will be displayed in the adjacent column.

Exporting keywords

Keywords can be exported by clicking on the File menu and selecting the Export menu item.

The keywords and the associated popularity data will be exported in CSV format (comma separated values). This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.

For more advanced exporting, see the Keyword Manager tool.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.

To view the seasonal trends graph, highlight the keyword, and click on the Seasonal Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "inkjet printers". This graph shows that the most searches are made between November and March.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Minimize Keywords

The Minimize keywords tool parses the keyword list through a keyword density analyzer. This creates a list of unique keywords with their relative popularity. The list provides information as to which keywords are most frequently used. The keywords from this list are ideal to incorporate into web page content .

Click on the Tools menu and select the Minimize keyword list option.

For more information, please see the Keyword density analyzer.

Industry Keywords

The Industry Keywords tool provides lists of common search terms grouped by category.

This makes it easy to discover some of the top keyword searches for specific industries.

Industry Keywords is located on the main toolkit window in the Tools section.

Finding Keywords

There are two ways to obtain keyword data from Industry Keywords.

Enter a keyword in the search field. Select the number of results to return from the drop down menu, then click the Find button

OR

Double click on a category to start digging

The % column shows the search volume as a percentage of the total. The volume column shows a visual representation of the search volume.

To add keywords to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder, by right clicking on the project folder and selecting Paste from the popup menu.

Keyword Popularity

To view popularity data for keywords listed in Industry Keywords, click the Popularity button, or right click and select Popularity from the popup menu.

The popularity data will be displayed in the popularity column.

Exporting Keywords

To export the keywords, click on the File menu and select Export, or click the Export button. All keywords listed for a category will be exported.

The keywords will be exported to a CSV (comma separated values) format file. SEO Toolkit will open this file with the associated CSV program eg. Microsoft Excel or Internet Explorer. Otherwise you will be prompted to save the CSV file. The CSV file can be viewed by any text editing program, such as Notepad or WordPad.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.

To view the seasonal trends graph, highlight the keyword and click on the Seasonal Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "ink cartridge" is shown below. This graph shows that the most searches are made between March and July.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Competitive intelligence

The Competitive Intelligence tool helps identify major traffic sources for specific domains. This includes the top referring sites and the top search terms.

This tool requires a Competitive Intelligence domain subscription.

Competitive Intelligence tool is located on the main toolkit window in the Tools section.

To view a restricted demo, enter business.com as the domain.

Viewing domain data

To view the data for a domain, enter the domain, select the number of results to return and click the Find button. To see a demo of this tool, enter the domain business.com

Top referrers

The top referrers column shows the top referrers that have been sending traffic the domain. To view the individual pages that were referring traffic, double click on a referrer host, or right click and select Open from the popup menu.

%
The % column shows the referrals as a percentage of the total.

Share
The share column shows a visual representation of the referrals

Date
The date column shows the last referral date

Top search terms

The top search term column displays the top search terms for the domain. To identify which search engines are sending the traffic for a keyword, double click on the keyword.

To add keywords to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder by right clicking on the project folder and selecting Paste from the popup menu.

%
The % column shows the search terms as a percentage of the total

Volume
The volume column shows a visual representation of the search terms.

Date
The date column shows the last date that the top search term was used.

In this example, the top sites that send the most traffic to business.com, are search engines. This means that to effectively compete with this domain, you would need to focus your efforts on Search Engine Marketing. Google, is responsible for over 46% of the overall traffic to the business.com domain, so you would want to look at which search terms drive traffic to this domain, and whether they are paying for any advertising on Google.

The top search term data shows that MSN is providing 58.33% of the search engine referrals for the keyword "business directory". This may be due to business.com having higher organic rankings on MSN, or business.com may be paying for the listing on MSN via Overture.

Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

Identify seasonal trends

Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
Determine the ideal timing for marketing campaigns

Predict traffic levels during low peak periods like the holidays.

To view the seasonal trends graph, highlight the keyword, and click on the Seasonal Trends button. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "business directory". This graph shows that the most searches are made between March and September.

The graph type can be changed by clicking on the Bar, Spline or Line buttons.

Site Optimization

Now you have compiled a list of keywords to use, you need to integrate them into each page of your site. The keywords need to be present in the Meta tags, other HTML tags (such as H1 and ALT) and the site content itself. Not all search engines will use all of the HTML tags, and some indexing algorithms place more emphasis on specific tags than others. Only the algorithm authors know exactly how they work, so it is good practice to use all of the techniques described in the following sections.

Warning: Using spammy techniques, such as entering a large numbers keywords in comments, alt tags or in white text on white background, may result in the site being banned or penalised by search engines.

Meta Tag Recommendations

Title tag

The title tags appear in the HEAD section of a page's HTML code. The title is displayed in the title bar of the browser window when the site is viewed. The title also appears as the name of the website in search results, and is often where you need to make your best impression. The title is an ideal place to display your company name and a few relevant keywords. You can also add locality descriptors to let your visitors know where your business is located. An example of a title tag:

<HEAD>
<TITLE> Dress shoes, sneakers, runners, sandals and much more - John's Fine Shoes, Australia </TITLE>
</HEAD>

The title tag should be slightly different for each page, reflecting the content for that particular page. For example, the shoe store may have a different page for running shoes, so the title tag may change to:

<HEAD>
<TITLE> Running and athletic shoes - John's Fine Shoes, Australia </TITLE>
</HEAD>

A bad example of a title tag is shown below. The title does not explain where the company is located or what type of shoes it sells.

<HEAD>
<TITLE> Johns shoes home page </TITLE>
</HEAD>

Or worse, simply:

<HEAD>
<TITLE> Index page </TITLE>
</HEAD>

Description tag

The description tag appears in the HEAD section of each page's code. The description tag should be used to expand on the title, as the text in this tag often appears as the description of the website in search results. For example:

<HEAD>
<TITLE> John's Fine Shoes Australia - dress shoes, sneakers, runners, sandals and much more </TITLE>
<META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes from running shoes to dress shoes, in a large range of sizes. You can even order online">
</HEAD>

Generally 250 characters is sufficient for the description as most search engines display only a short part of the description.

Keyword tag

The keyword tag appears in the HEAD section of a page, and contains a list of keywords and phrases that are relevant to your site. The keyword tag used to be a highly influential tag used by search engines to index websites. However due to abuse from search engine spammers adding irrelevant repeated keywords, the tag now carries less influence, and is often totally ignored. Adding irrelevant keywords may attract more traffic to your site, however it's likely to be untargeted traffic and the visitors probably won't be interested in your site anyway. The keywords in the META tag should be separated by commas, NOT spaces, and keywords should not be repeated. A list of 8-12 keywords or phrases is generally considered sufficient. The keyword tag should be different for each webpage.

<HEAD>
<TITLE>John's Fine Shoes Australia - dress shoes, sneakers, runners, sandals and much more </TITLE>
<META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes from running shoes to dress shoes, in a large range of sizes. You can even order online">
<META NAME="KEYWORDS"
CONTENT="shoes,boots,running,nike,athletic,netball,womens,mens,kids,basketball,Jordan,buy online">
</HEAD>

Meta browser

The meta browser is a file browser that displays the meta tag information for each file.

Meta browser is located on the main toolkit window in the Tools section.

To use the meta browser, enter the full path of a directory to browse eg. C:\Documents and Settings\John\Desktop\ , or navigate via the folders to find the required HTML file. eg. double click on a folder to view the files in the folder.

When the required file(s) have been located, click on the Tools menu to select an action to perform. To set various meta tags of multiple files to the same value in one easy step, see the Global meta tag editor section of the manual.

File mask

The file mask filters the display of files to htm and html files only by default. The file mask can be changed to display other types of files.

For example: *.htm to display files that have a .htm extension. Enter *.* to display all file types.

Find Identical tags

The meta browser can find files with identical meta tags. Click on the Meta browser Edit menu and select the Find identical menu option. The files with identical meta tags will be displayed in the meta tag browser. This feature is limited to checking files in the currently selected folder only.

Meta Editor

Meta Editor will help create or edit the appropriate META tags for your web pages. Meta tags are HTML tags that don't appear on a web page, but provide information that describes the content of a web page. Meta Tags are used by search engines to help index and rank web sites on the Internet. If a page doesn't contain META tags, some search engines create a description and a keyword index based on the first few lines of text on a page.

The Meta Editor is located on the main toolkit window in the Tools section, and can also be found in the navigation panel.

Using Meta Editor

To work with a new URL, select the Meta Tags tool, then click the Insert menu and select New URL.. You can also right click and select the New URL menu item.

To work with a URL already listed in the SEO toolkit, select the Meta Tags tool, click on the URL to edit and click the Edit Button.

To enter information into the meta tags, simply type the desired values into the fields.

Page Title

Enter the title of the page. This will appear in the window title of the web browser and may appear as the title of the web page in search engines.

Keywords

Enter between 6 and 12 keywords, listing the more important keywords first. Repeating keywords is not recommended as some search engines will regard this as spamming, and may ignore or ban the site.
Enter the keywords separated by spaces, or commas. The CSV checkbox separates keywords by commas when it is ticked, or spaces when left unticked. Generally comma separated values are used for keywords. Selecting the checkbox toggles between the two displays.

Description

Enter a brief description/summary of the web page, ie. the page's contents or purpose. This may appear in the search engine listing.

Advanced Meta Tags

To view advanced Meta tags, select the Advanced checkbox. Not all search engines will use the advanced meta tags. The following additional fields will be displayed in Meta Editor:

Copyright

This tag defines any copyright information related to the web page.

Author

The author of the web page

Publisher

The publisher of the web page

Language

The language of the page. Select the language from the drop down menu.

Charset

The character set used on the page. This tag is usually used when the site is in a language other than English, however it is good practice to specify the character set regardless of the language. Select a character set from the drop down menu

Distribution

Select either Global or Local from the drop down menu. Use global if a page acts as a major entry point to a web site. Use local to specify use in local indexes.

Rating

The rating for the page.

Robots

The robots tag specifies how a page will be indexed by the search engine crawler.

INDEX - Tells a crawler to index the page (default)

FOLLOW - Tells a crawler to follow all links on the page (default)

NOFOLLOW - Prevents a crawler from following links on the page and indexing the linked pages.

NOINDEX - Prevents anything on the page from being indexed.

NOIMAGEINDEX - Prevents images on a page from being indexed. (text can still be indexed)

NOIMAGECLICK - Prevents the use of links directly to images. Instead, there will only be a link to the page

Note: Most search engines will ignore this meta tag. The robots.txt file should be used in addition to this meta tag

Revisit-After

This tag specifies when a page will need re-indexing. If the content of the page will be changing regularly, it will need re-indexing more often. Select a value from the drop down menu, or type in your own.

Expires

If the page is no longer valid or relevant after a certain date, enter the date in this field. This tells the search engines that the page may be removed from the search engine index after the expiry date.

To clear all the information entered in the fields, click the clear button.

Source code

To view the meta tag source code or to edit the meta tags directly, click the Source button or select Meta Source from the View menu.

This displays the tags in HTML format, as they will appear on the web page.

Importing Meta tags

To import meta tags from another URL or HTML file, click the Import button.

Follow the wizard's instructions to import the tags.

Saving Meta tags

Click the Save button to save the meta tags. Meta Editor will prompt you for a file to export (add) the meta tags to.

Note: This will overwrite any existing meta tags in the file.

To save the meta tags to a different file, click the File menu and select Save As.

Setting default tags

Setting default tags can help save time and effort when pages require identical tags. The Meta editor will enter the preset values from just one click on the Default button. For example, if your site is in english, then the language and charset will generally be the same for each page on the site.

The default tool can be used for pages that have no meta tag data currently entered, or it can be used for pages where some tags have been left blank. Any existing tags will NOT be overwritten by the default tags.

To set up the default tag data, click the View menu and select Default settings.

The GET button will use the meta tags from the current project as the default tags.

The Clear All button will clear all fields.

The Reset button will reset any changes that have been made to the default tags in the current editing session.

Global meta tag editor

The Global meta tag editor can be used to edit, replace or append selected meta tags in multiple files.

An example of usage would be to update the copyright tag of multiple HTML files without having to edit each file separately.

To use the global meta tag editor, open the Meta tag browser. Select the HTML files to edit, by holding down the control key and clicking on each file. Then click the Tools menu and select Meta editor. The global meta tag editor will be opened automatically, where more than one HTML file has been selected for editing.

Enter the value(s) for the destination meta tags. Then select which action to perform, either append, replace or remove.

Replace - Replaces the current meta tag with the specified value. Leaving the field blank will delete the meta tag from the file(s).

Append- Appends the text to the end of an existing meta tag or creates a new one if it does not exist.

Remove - Removes the entered text from an existing tag.

Page content

Keywords should be integrated into various other sections of each page:

Link text
Link tags, also known as Anchors, are usually found many times throughout websites between the BODY tags. The description text used for the link should ideally contain any relevant keywords, and describe the purpose or destination of the link. For example:

<A HREF="nikeshoes.htm">Our new range of Nike running shoes</A>

And

<A HREF="http://www.nike.com">The official Nike website</A>

rather than

Click <A HREF="nikeshoes.htm">here</A> to see our new range of nike running shoes.

OR

<A HREF="http://www.nike.com">http://www.nike.com</A>

Images

Alt tags are used in conjunction with image tags <IMG> to provide a textual description of the image. The alt tag is useful for the visually impaired visitors who are using software to read out the page contents, and for people who have disabled images display in their browser. All image tags should have an alt section. For example:

<IMG SRC="/images/leatherboots.jpg" alt="Black leather ankle high boots">

However do not create images solely for the purpose of adding alt tags unless the images add value to your website. The technique of creating 1 x 1 pixel images with alt tags stuffed with keywords, is regarded as spamming.

Headings

Heading tags such as <H1> <H2> etc. are often given extra standing by search engines. The heading tag should contain one or two important keywords. For example:

<H1>Running and Athletic shoes</H1>

Text

The text on the webpage should contain sentences and paragraphs that integrate the keywords in a logical manner. To test the text for readability, read it out aloud, ensuring that it makes sense and is relevant to your visitors. The sentences should flow naturally and provide visitors with useful information about your products or services.

Keyword Density Analyzer

The Keyword density analyzer breaks down page content into keywords and search phrases. It is useful for both for keyword research and optimization.

The Keyword Analyzer is located on the main toolkit window in the Tools section.

Analyzing a page

To begin, enter either a URL, or path to a file in the address field.

To analyze an online page, enter the URL into the address bar. The URL should be in the format of "http://www.url.com"

To analyze a file on your computer, enter the path to the file.
eg. C:\Documents and Settings\John\Desktop\index.htm

Note: Keyword density analyzer only analyzes the keywords on the page specified, not the entire web site.

To check individual pages, enter the URL with the htm/html page specified, or if the files are stored locally, open each page as required.

Select a phrase size to analyze. To enter values for phrase size, type the minimum and maximum values in the phrase size fields, located at the top right of the window.

To start analyzing the web page, click the Go button.
To add keywords from Keyword density analyzer to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder, by right clicking on the project folder and selecting Paste from the popup menu

Filters

Keyword density analyzer has 2 built in filters:

Ignore stopwords

Show as Percentage

Ignore stopwords:

Stopwords are commonly used words such as: the, a, where, how etc. These words are ignored by search engines when searching for keywords. To set Keyword analyzer to ignore stopwords in the analysis, ensure that the Ignore stopwords menu option is ticked in the Options menu. Stopwords can also be toggled on and off by clicking the Ignore stopwords button on the toolbar.

Show as Percentage:

Selecting this option changes the results display to a percentage value of the web page. To display your results as a percentage, ensure that the Show as percentage menu option is ticked in the Options menu. Show as Percentage can also be toggled on and off by clicking the Show as Percentage button on the toolbar.

Results

The results of the analysis are displayed in columns: phrase, density, title, heading, bold, link and size. These are explained below.

Phrase
Phrase is the keyword or keywords (if you selected a phrase size more than 1) that Keyword analyzer has found on your web page. To list these alphabetically, click the Phrase heading column.

Density
Density is the number of times the phrase appears in the web page. If you have set the Keyword analyzer to display as percentages, this column will give you the density of the phrase on the page as a percentage. To list the density values in ascending/descending order, click the density column heading until the desired view is selected.

Title
The title column shows the number of times a phrase appears in the title of the page. To list the Title values in ascending/descending order, click the Title column heading until the desired view is selected.
Note: The page title is located between the <TITLE> and </TITLE> HTML tags on your web page.

Heading
The heading column shows the number of times a phrase appears in the heading of the page. To list the heading values in ascending/descending order, click the heading column heading until the desired view is selected.
Note:Headings are found between the <H1> <H2> <H3> etc. HTML tags on your web page.

Bold
The Bold column shows the number of times a phrase appears in bold on the web page. To list the bold values in ascending/descending order, click the bold column heading until the desired view is selected.
Note: Bold keywords are found between the <B> and </B> HTML tags on your web page.

Link
The link column shows the number of times a phrase appears in a link on the web page. To list the link values in ascending/descending order, click the link column heading until the desired view is selected.
Links are found between the <A> and </A> HTML tags on your web page

Size
The size column shows the number of words in the phrase. To list the size values in ascending/descending order, click the size column heading until the desired view is selected

Keyword Popularity

To view popularity data for keywords listed in the Keyword analyzer, click the Popularity button, or right click and select Popularity from the popup menu.

The popularity data will be displayed in the Popularity column.

Note: This function requires a Keyword Discovery subscription.

Exporting Keywords

Keyword analyzer supports several different formats for exporting keywords. To export keywords, select the keywords to export, or leave keywords unselected to export entire list. Then click on the File menu and select Export.

The export options will then be displayed.

Full report
Exports the keywords with their associated popularity. The popularity data must be retrieved for the keywords prior to exporting.

One keyword per line
Exports the keywords in a list, with one keyword per line.

As META keyword tag
Exports the keywords in a keyword META tag format. This can be copied directly into a web page's META tag section.

Comma separated
Exports the keywords in a comma separated format. This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.

Google phrase match syntax
Used for Google Adwords. Exports keywords in phrase match syntax. eg. "web hosting" See https://adwords.google.com/select/tips.html for more information.

Google exact match syntax
Used for Google Adwords. Exports keywords in exact match syntax. eg. [web hosting] See https://adwords.google.com/select/tips.html for more information.

All keywords
Includes all keywords for export, regardless of the current selection.

Current selection
Includes only the selected keywords for export.

Export to clipboard only
Exports the data to the clipboard. The data can then be pasted into other applications.

Ranking Advisor

Ranking Advisor is a tool that analyzes a page based on an entered keyword, and provides advice and suggestions on any improvements that can be made.

Ranking advisor is located on the main toolkit window in the Tools section.

Selecting a page

Ranking advisor can check both URLs and local HTML files.

URL analysis

Enter the URL to analyze in any of the main Toolkit function windows. eg. Ranking, Submit, Meta Tags, Popularity.

Select the URL, then start Ranking Advisor. The URL will be automatically opened.

Opening a locally stored HTML file :

To open a HTML file for analysis, click the File menu and select Open.

Analyzing a page

Enter a keyword into the Keyword field and click the Refresh button. Ranking Advisor will analyze the web page to ensure the keyword entered has been used effectively on the page.

Ranking Advisor will provide information as to which sections of the page require changing. In the above example, Ranking Advisor suggests adding the keyword to the image alt tags. If there are no problems for the page, Ranking Advisor will display the message "No problems have been identified for this page".

Editing the source code

To make changes to the web page, you can simply edit the source code displayed in the source area of the program window.

After you have made changes to the web page, click the Refresh button to reanalyze the page.

To save the changes, click the File menu and select Save or Save As.

Viewing the page

To view the web page in your browser, click the View button.

The robots.txt file

A spider is an automated program that is used by search engines to find and index the contents of a website.

Spiders will look in a site's root domain for a special file named "robots.txt". The file provides information to the robot (spider) regarding the files and directories that it may or may not index or crawl.

The format for the robots.txt file consists of multiple records. Each record contains two fields, a user-agent specification and one or more Disallow statements. The format is:

User-agent:<robot name>
Disallow:<statements>

User-agent

The User-agent line specifies the robot name. For example:

User-agent: googlebot

You may also use the wildcard character "*" to specify all robots. For example

User-agent: *

You can find user agent names in your site's logs by checking for requests to the robots.txt file.

Disallow:

The second part of a record consists of Disallow: statements. These statements specify files and/or directories. For example, the following line instructs spiders that they cannot index the email.htm file:

Disallow: email.htm

You may also specify directories:
Disallow: /cgi-bin/

Leaving the Disallow statement blank implies that the robot can index any files without restriction. At least one disallow line must be present for each User-agent directive to be valid. A blank robots.txt file is treated as if it were non existent.

Examples

The following example allows all robots to index all files:

User-agent: *
Disallow:

The following example denies access to all robots:

User-agent: *
Disallow: /

The following example denies all robots access to the cgi-bin and images directories:

User-agent: *
Disallow: /cgi-bin/
Disallow: /images/

The following example denies googlebot access to all files:

User-agent: googlebot
Disallow: /

For more complex examples, view the robots.txt files from other websites.

The robots.txt file should be created in a plain text editor. htm, .html, .rtf or any file format other than .txt is not acceptable.

Server header check

The server header check identifies which HTTP status code is being returned from the web server for a particular page. If the server is returning codes other than 200, 301 or 302, this may cause problems with the page's indexing.

To check the headers, select the Server header check tool from the tools list.

Enter the URL to check, and click the GO button.

Ideally the status code should be HTTP/1.1 200 OK. The most common codes returned are listed in bold below:

200: OK. The request has succeeded.
201: Created. The request has been fulfilled and resulted in a new resource being created.
202: Accepted. The request has been accepted for processing, but the processing has not been completed.
203: Non-Authoritative Information. The returned metainformation in the entity-header is not the definitive set as available from the origin server, but is gathered from a local or a third-party copy.
204: No Content. The server has fulfilled the request but does not need to return an entity-body, and might want to return updated metainformation.
205: Reset Content. The server has fulfilled the request and the user agent SHOULD reset the document view which caused the request to be sent.
206: Partial Content. The server has fulfilled the partial GET request for the resource.
300: Multiple Choices. The requested resource corresponds to any one of a set of representations, each with its own specific location, and agent- driven negotiation information (section 12) is being provided so that the user (or user agent) can select a preferred representation and redirect its request to that location.
301:Moved Permanently. The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.
302: Found. The requested resource resides temporarily under a different URI.
303: See Other. The response to the request can be found under a different URI and SHOULD be retrieved using a GET method on that resource.
304: Not Modified. If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.
305: Use Proxy. The requested resource MUST be accessed through the proxy given by the Location field.
307: Temporary Redirect. The requested resource resides temporarily under a different URI.
400: Bad Request. The request could not be understood by the server due to malformed syntax.
401: Unauthorized The request requires user authentication.
402: payment required. This code is reserved for future use.
403: Forbidden. The server understood the request, but is refusing to fulfill it.
404: Not Found The server has not found anything matching the Request-URI.
405: Method Not Allowed. The method specified in the Request-Line is not allowed for the resource identified by the Request-URI.
406: Not Acceptable. The resource identified by the request is only capable of generating response entities which have content characteristics not acceptable according to the accept headers sent in the request.
407: Proxy Authentication Required This code is similar to 401 (Unauthorized), but indicates that the client must first authenticate itself with the proxy.
408: Request Timeout. The client did not produce a request within the time that the server was prepared to wait.
409: Conflict. The request could not be completed due to a conflict with the current state of the resource.
410:Gone. The requested resource is no longer available at the server and no forwarding address is known.
411:Length Required. The server refuses to accept the request without a defined Content- Length.
412: Precondition Failed. The precondition given in one or more of the request-header fields evaluated to false when it was tested on the server.
413: Request Entity Too Large. The server is refusing to process a request because the request entity is larger than the server is willing or able to process.
414:Request-URI Too Long. The server is refusing to service the request because the Request-URI is longer than the server is willing to interpret.
415: Unsupported Media Type. The server is refusing to service the request because the entity of the request is in a format not supported by the requested resource for the requested method.
416: Requested Range Not Satisfiable. A server SHOULD return a response with this status code if a request included a Range request-header field and none of the range-specifier values in this field overlap the current extent of the selected resource, and the request did not include an If-Range request-header field.
417:Expectation Failed. The expectation given in an Expect request-header field could not be met by this server, or, if the server is a proxy, the server has unambiguous evidence that the request could not be met by the next-hop server.
500: Internal Server Error. The server encountered an unexpected condition which prevented it from fulfilling the request.
501: Not Implemented. The server does not support the functionality required to fulfill the request.
502: Bad Gateway. The server, while acting as a gateway or proxy, received an invalid response from the upstream server it accessed in attempting to fulfill the request.
503: Service Unavailable. The server is currently unable to handle the request due to a temporary overloading or maintenance of the server.
504: Gateway Timeout. The server, while acting as a gateway or proxy, did not receive a timely response from the upstream server specified by the URI
505: HTTP Version Not Supported. The server does not support, or refuses to support, the HTTP protocol version that was used in the request message

Search Engine Submission Overview

The Internet is growing at an exceptionally fast and exponential rate. With hundreds of millions of web pages on the Internet today it is very easy for your site to get lost amongst the incredible amounts of information available.

To navigate through this mass of information, Search Engines are used as an efficient tool to help users find what they are looking for. Some search engines will index your site for free whereas some require payment.

The SEO toolkit features SubmitWolf, Site maps and a paid inclusion manager to help submit your site to the search engines.

Please read the Submission rules and frequently asked questions BEFORE submitting a site. The information in these sections may prevent the site from being banned from the search engines.

SubmitWolf

In order to be found on the Internet, a site needs to be submitted to search engines and directories. The SEO Toolkit incorporates SubmitWolf 7, an automated submission tool. SubmitWolf will save time by automatically submitting your site to the relevant search engines. To manually submit your site to the search engines will take months of your precious time. SubmitWolf can accomplish the same time consuming task in a matter of minutes! The Toolkit features a submission wizard to assist with the submission process.

Please read the Submission rules and frequently asked questions BEFORE submitting your site. The information in these sections may prevent your site from being banned from the search engines.

The Submission tool (SubmitWolf) is located on the navigation panel.

Submission Rules

Most search engines have strict rules as to the type of sites and the number of submissions they accept.

The use of SubmitWolf is governed by an Acceptable use policy as outlined below.

Please note that these policies are in place for a very good reason: the use of SubmitWolf contrary to these policies will result in your IP address, URL or both being banned from many search engines.

You may not use this program to SPAM search engines by submitting the same URL multiple times.

You may not submit different URLs which are identical, or similar copies of the same page on the same server. (Otherwise known as "mirror sites")

You may resubmit a URL if there is a significant change both to the URL title and page content.

You may not modify the submission rules to force the listing of inappropriate sites for a given engine.

You may not force the submission to regionally specific engines if your site is not related directly to the region. This includes submitting sites to other country's engines if your site is unrelated to and/or outside the country.

You may not submit more than one URL from the same site to search engines unless the pages are unrelated or have significantly different content.

You must select the most appropriate category for your URL

You may not use the non-Enterprise version of the Software as the basis for an URL submission service or to submit third party sites.

Frequently Asked Questions

Please read through this list of questions and answers, as misuse of SubmitWolf can result in your site being ranked badly, rejected or even banned from the search engines.

Can I submit each page of my website?
No. Most engines specifically request that only the index page is submitted. There are two reasons for this:
To prevent multiple submissions creating a large backlog of sites for search engines to index. Some search engines have people manually checking each website before it is listed, so submitting each page is not necessary and will increase the size of the submission queue.

Most search engines will spider each page of your website anyway.
Many search engines will delete your submissions and refuse to index your site if you submit it multiple times.

What is search engine spam?

Search engine spam is defined as pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results. Examples of search engine spam are:

Submitting MLM (Multi Level Marketing eg. Make money fast!!!) sites to inappropriate categories.

Submitting domains that are for sale and offer no useful content

Submitting keyword stuffed websites

Submitting a mirror site

Submitting a website that redirects to another site

Submitting a website that uses a doorway page. A doorway page is page created specifically for search engines and is optimized for specific phrases that generate large amounts of traffic. Generally these pages are totally unrelated to the site's content, hence the spam categorization.
Submitting machine generated web pages.

Submitting websites with offensive content to inappropriate categories.

Submitting websites that offer no content other than links to other websites.

Search engines do not add these types of websites to their index, and many engines will simply delete the submission or use algorithms to filter out such websites.

Search engine spam causes problems for legitimate website owners. Some engines review each submission manually and in these cases, the spam submissions extend the waiting time for site reviews. Engines that experience a large number of spam submissions will often implement a pay for inclusion scheme, a manual log in or registration prior to submission, or simply no longer accept any submissions at all.

What will prevent a search engine from indexing a website?

Many search engines cannot crawl sites that use frames, or sites that are created using flash. Sites using frames should be converted to an unframed site. CSS (cascading style sheets) can be used instead of frames.

Most search engines, including Google, cannot crawl pages that use "&id=" as a parameter in the URL. Websites that use dynamic URLS for user tracking, must allow robots to crawl a website without requiring session IDs or URL parameters.

Search engines cannot read/follow JavaScript links. Replace JavaScript links with plain HTML links or place an additional section for HTML links on your website if the JavaScript links are necessary.

Most search engines do not index IP addresses - you must submit a domain name, not an IP address.

A search engine cannot index a website where the robots.txt file specifies a disallow statement for that engine.

Can I submit a free hosting URL eg. Geocities?

Many search engines will not index sites that use free hosting URLs. eg. Geocities, Freewebs, ISP hosting etc. due to their transient nature.
Examples of these URLs are:

http://www.myisp.com/~johnsmith
http://www.geocities.com/aaaaa/bbbbb/123456/
http://www.freewebs.com/sitename

Most engines specifically request that only top level URLs are submitted, and many request that no free hosting sites are submitted. This request is due to free hosting sites being indexed, only to become dead links when the site owner loses interest or the free hosting is terminated.

A top level URL is a URL with no subdirectories or page names specified. eg. http://www.trellian.com

To ensure that your URL can be indexed by all engines, it is suggested that you purchase your own domain name and web hosting.

How do I select an appropriate category for my website?
The category you select is important, as it dictates which search engines will be submitted to, and the category your site will be listed under in directories. If you select an inappropriate category, your site will be submitted to engines that are inappropriate for your site. eg. submitting an Accountancy service website to the Automotive / Cars category will result in the site not being indexed, as Automotive search engines aren't looking to index accounting websites.

If someone is looking for a company to do accounting, they won't be looking in Automotive or Music search engines, they will be looking on business and accounting related search engines.

The SubmitWolf categories are grouped logically. Please read the entire list before selecting a category, as there may be a more suitable category further down the list.

To select a category, you need to think what your website is mainly about. eg. A site about cars would be in the Automotive category. A website selling shopping cart software would be in the Internet / Software category. Even though the Automotive industry may be able to use the shopping cart software, the shopping cart website is not primarily car related.

If you need help selecting a category, contact support with your website's URL and we will advise you of the most suitable category for your site.

What type of sites can be submitted to the Personal Home Pages category ?
The Personal Home Pages category is for personal sites, eg sites about John Smith, John Smith's holiday photos, John Smith's family, John Smith's dog etc. This category is not for commercial / business websites.

Can I submit my website to different categories?
99% of engines specifically request that websites are submitted to ONE category only.

You can select multiple categories for your site, however SubmitWolf will select the category at the top of the list when submitting. If the top category is not supported by an engine, SubmitWolf will then select the next category on the list, and so on. For this reason it is very important to place the most relevant category at the top of the list.

Submitting a URL to multiple categories in a directory or search engine will result in the website or your IP address being banned from the search engine.

How often should I resubmit my website?
Many search engines request that you only submit your website once. These engines are marked as "No resubmission" in SubmitWolf, and any attempts to resubmit to them, will not be successful. This is to prevent multiple submissions, which can result in bad ranking, rejection or banning by the search engines. (see the first question on this page)
In addition, multiple submissions just create a large backlog of sites for search engines to index, so it will take longer for your site to be indexed. If you search for your website on a search engine or directory and it is indexed, then it does not require a resubmission. Generally search engines do not remove listings unless a site is non functional or if it violates the engine's policies.
Link lists (FFA sites) can be submitted to on a daily basis. The oldest links are replaced with the newly submitted links, meaning that your link can be cycled off the list in a matter of hours. SubmitWolf automatically allows multiple submissions to be made to the link lists. Link lists are not recommended as they result in a large amount of spam emails being sent to the email address used on the submission.

Why are some engines manual?
Manual engines cannot be submitted to automatically for various reasons such as:

Some search engines and directories, such as Lycos and Yahoo, require the webmaster to register and respond to a confirmation email, then log into the engine and finally submit the website.

Most directories require the webmaster to browse through the directory's category structure to find a suitable category, then submit the website.

Some engines require very specific information in order to submit the website. eg. Do you accept Visa cards, which countries does your business ship to? etc.

Engines with very specific categories, e.g. Aromatic oils, French poetry, Small town business directories, are also set to manual as they are too detailed to add as a SubmitWolf category.

The submission page requires a unique security code to be entered in order to validate the submission. A different security code is generated for each page visit, and is designed to prevent automated submissions. Engines that receive a large number of spam or junk submissions will often implement security codes.

In SubmitWolf, Manual engines are marked with a grey gear image.

Why doesn't SubmitWolf submit to .......?
Many major engines only accept paid listings. e.g. Overture and Looksmart.. For paid inclusion into these engines, visit http://www.prioritysubmit.com

Other engines, such as Yahoo, require manual submissions(see above FAQ item)

Why does SubmitWolf skip engines?
SubmitWolf will skip engines if your site is not appropriate for the engine.

Many engines have specific rules as to the type of sites they accept for listing. If the data you have entered violates a rule for a given engine, it will be skipped. For example, some engines do not accept adult sites or gambling sites.

Some engines only accept websites about a specific category. For example, a Travel search engine will only accept Travel related websites. If your website does not fall into the Travel category, the engine will be skipped.

Some engines require that a site is in a specific language.

Some engines only accept commercial websites, some only accept non commercial websites. If your website is commercial, ensure that you select the Commercial option from the Site type drop down menu in the URL details window.

A number of engines are marked for manual submission for various reasons such as:
The engine only accepts websites about a very specific category that SubmitWolf does not list. eg. Aromatic oils, Dobermans, ASP code etc,
The engine's submission process requires a constantly changing password or code to be entered. eg. MSN
The engine only accepts websites from a specific region, state or province.

My website isn't in French and/or doesn't have a French domain. Can I submit my website to the French search engines?
Generally to be accepted in a foreign search engine, your site must contain information about the country, provide a service to residents of the country or provide information that is useful to people residing in that country.
Many search engines and directories will not list foreign sites in order to restrict their search engine to businesses within their own country.

For example, a website selling/advertising a house cleaning service in America, is not relevant or useful to residents of France.

In addition, many search engines will only list sites in particular languages. eg. German search engines will only accept German language sites. SubmitWolf automatically restricts submissions to search engines in countries that are not appropriate for your site.

Submitting inappropriate sites is considered as spamming, and can result in your SEO Toolkit licence being revoked. Spamming search engines in this way leads to engines restricting submissions by requiring a unique security code to be entered prior to accepting the submission, or even implementing a pay per submission scheme.

I have submitted my site, so why hasn't it been added to an engine?
The time taken for your site to appear varies greatly. It may be instant, or it may take several months depending on the engine. The submission pages on most engines will give you an approximation as to how long it will take for your site to appear. Submitting your site to an engine does not guarantee that it will be listed, some engines may ban your website if they receive multiple submissions. Some engines review all submissions manually and the administrators can add or reject your submission at their discretion without notice. Many engines are now sending confirmation emails, that require an action to be performed in order to index the website. Failing to comply with the instructions in the email will result in the website submission being ignored.

If you have any other questions, please contact the support team.

Icon legend

The icon legend below explains the meaning behind the symbols used in SubmitWolf.

Category Descriptions

The category you select is important, as it dictates which search engines will be submitted to, and the category your site will be listed under in directories. If you select an inappropriate category, your site will be submitted to engines that are inappropriate for your site. eg. submitting an Accountancy service website to the Automotive / Cars category will result in the submission being deleted, as Automotive search engines generally don't index accounting websites.

If someone is looking for a company to do accounting, they won't be looking in Automotive or Music search engines, they will be looking on business and accounting related search engines.

The SubmitWolf categories are grouped logically. Please read the entire list before selecting a category, as there may be a more suitable category further down the list.

To select a category, you need to think what your website is mainly about. eg. A site about cars would be in the Automotive category. A website selling shopping cart software would be in the Internet / Software category. Even though the Automotive industry may be able to use the shopping cart software, the shopping cart website is not primarily car related.

If you need help selecting a category, contact support with your website's URL and we will advise you of the most suitable category for your site.

Adult (sex)

Category Name Type of sites accepted

Image/ TGP Adult images and thumbnail gallery pages.

Film & Video Adult film and video related sites

CDs Adult CD Rom related sites

General Adult sites that are not covered by any other categories

Literature Adult related literature eg. books and other media.

Live Sex Video Conferencing Adult related Live video or webcams

Magazines Adult magazines

Merchandise and equipment Sex shops and other adult related merchandise not covered by other categories

Phone Sex Phone sex services

Services Other adult related services not covered by other categories eg. Escorts

Arts and humanities

Category Name Type of sites accepted
Art Art related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.

Cultural Events Cultural events

General General arts/humanities sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category

History History

Literature Literature related sites. Adult/sex related literature should be submitted to the Adult - Literature category. Magazines and Newspapers should be submitted to the Media - Magazines and Media - Newspapers categories.

Museums/Galleries Museum and Gallery sites. Sites selling art/crafts should be submitted to the Consumer Products -Art/Crafts category

Music Hobby related music sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites providing a music service should be submitted to the Entertainment - music category.

Photography Photography sites. Sites promoting photography services should be submitted to the Business and services - photography category. Sites selling photographs should be submitted to the Consumer products - Arts/Crafts category

Theatre Theatre related sites

Visual Arts Visual Arts related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.

Automotive

Category Name Type of sites accepted

Accessories / Spares Automotive accessories and spare parts sales

Auto Clubs Auto / car club sites

Aviation Aviation related sites. Aviation sites specific to the tourism industry should be submitted to the Travel - Airlines category.

Cars Car related sites. Car dealers should submit to the Automotive - Dealers category.

Dealers Car dealer/sales sites

General Automotive related sites not covered by any other categories

History Automotive history sites

Insurance Automotive insurance products and services

Manufacturers Automotive manufacturer sites

Motorbikes and scooters Motorbike/scooter related sites

Rental Cars Rental car services

Services Other automotive services not covered by any other categories

Trucks and vans Trucks and van related sites

Business and services

Category Name Type of sites accepted

Accounting Sites promoting accounting services

Advertising/Marketing Sites promoting advertising and marketing services

Announcements Announcement services

Agriculture Agriculture related services

Banking Banking related services. Mortgage related sites should be submitted to the Real Estate - Mortgage category. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category

Building Building services

Business to Business Business services for other businesses (B2B)

Charities Charities

Classifieds Sites offering classified ad services

Cleaning Cleaning services

Communications Communications services. Mobile phone related sites should be submitted to the Electronics - Mobile phones category.

Conferences and Meetings Sites offering conference and/or meeting facilities/services

Consultants Business consultant services

Courier Courier services

Dating agencies Dating services

Electrical services Electrical services / electricians

General business services General business services not covered by any other categories.

Graphic Design Graphic Design services

Import Export Import / Export services

Industrial Goods Industrial goods related sites

Investigation Investigative services

Legal Sites offering legal information.

Logistics Logistics services

Mail Order Mail order sales

MLM MLM (Multi Level Marketing) sites. Also known as Network Marketing.

Opportunities Work from home / business for sale / franchise opportunities

Organizations Organizations. eg. Non profit, community

Other services Other services not covered by other categories. Business services should be submitted to the Business services category

Photography Photography services

Plumbing Plumbing services / plumbers

Printing Printing services

Quality Control Quality Control services

Resources Business resource information

Restaurants/cafes Restaurants, cafes and food services. Recipe and cooking related sites should be submitted to the Entertainment and recreation - Eating/drinking category

Scientific consultants Science/technology consultants. Internet/computer consultant sites should be submitted to the Internet - consultants or Computer - consultants categories.

Science services Science related services

Security Security services

Spiritual Spiritual services

Veterinary Veterinary services / vets

Wholesale Wholesale services

Computing

Category Name Type of sites accepted

Books Computer related books

Computer consultants Computer consulting services

Dealers and shops Computer dealers / shops

Games Computer game related. Gambling games should be submitted to the Entertainment - gambling category.

General Other computer related sites not covered by any other categories

Hacking Phreaking Hacking / phreaking related sites

Hardware Computer hardware

Multimedia Computer multimedia

Networking Computer networking related sites

Other services Other computer services not covered by any other categories

Security Computer security related sites

Software Computer software. Sites promoting Internet related software should be submitted to the Internet - software category.

Training Computer training services. Sites promoting Internet related training should be submitted to the Internet - Training category.

Consumer Products and shopping

Category Name Type of sites accepted

Antiques Antique products

Arts/Craft Arts/craft products

Beauty Beauty related products

Books Books

CDs CDs sales. Sites selling music CDs should submitted to the Music CD category

Clothing Clothing related products

DVDs DVD sales. Sites selling music DVDs should submitted to the Music DVD category

Electrical / appliances Electrical products. Computer related products should be submitted to the Computer categories.

Fashion Fashion products

Food Food and drink products

Furnishings Furnishing related products eg. furniture,curtains,carpets.

Gardening Garden products eg. plants, shovels, gloves.

General Other products not covered by any other categories

Gifts/flowers Gifts / flowers

Health Health related products. Sites promoting Drugs/medicines should be submitted to the Health - medicine category

Jewelry Jewelry

Music CDs Music CD's

Music DVDs Music DVD's

Office Equipment Office Equipment related services

Office Supplies Office supplies

Office furniture Office furniture

Online Store Online stores e.g. sites that allow purchase online. Select this category if there are no specific categories for your store listed in this category section

Toys/Novelties Toys and other novelty/entertainment products. Adult related products must be submitted to the Adult - Merchandise & Equipment category

Education

Category Name Type of sites accepted

Adult Education Adult education services

Distance Distance education services

High School High schools

Preschool Preschool services

Schools School sites

Services Other education services not covered by any other categories

Supplies Educational supplies

Universities/Colleges University and College sites

Other Other education related sites not covered by any other categories

Electronics

Category Name Type of sites accepted

Audio and Hi-fi Audio and hi-fi equipment sales, information and services

Mobile Phone Mobile Phone sales and services (including ringtones)

Television Television sales/services/information. Sites related to television programs should be submitted to the Entertainment - Television category.

Radio Radio sales/services/information. Sites related to radio programs should be submitted to the Media - radio category

PDA PDA (Personal Digital Assistant) sales/service/information. eg. Pocket PC, Palm devices.

WAP WAP (Wireless Application Protocol) services/information

Other Other electronics related sites not covered by any other categories

Telecommunications Telecommunications related sites. Sites selling or servicing radios or Mobile phones should be submitted to Electronics/Mobile Phones and Electronics/radio categories respectively.

Employment

Category Name Type of sites accepted

Agencies Employment agencies/recruitment services

General Other employment related sites not covered by any other categories. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.

Positions Vacant Employment vacancies / job offers. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.

Job site Job sites listing multiple vacancies eg. http://www.seek.com.au

Entertainment and recreation

Category Name Type of sites accepted

Amusement Parks Amusement Parks

Books Books reviews/discussions. Sites selling books should be submitted to the Consumer products - books category

Celebrities Celebrity related sites

Cinema Cinema related sites

Eating/Drinking Recipe and cooking related sites. Sites promoting food and drink products should be submitted to the Consumer products - Food category. Restaurant/cafe/food service sites should be submitted to the Business and services - Restaurants/cafe category

Exhibitions Exhibitions and shows

Gambling - offline Gambling/betting/lottery sites that do not offer an online gambling service. This includes sites containing gambling tips/rules/information/bots etc.

Gambling - online Gambling/betting/lottery sites that offer an online gambling service

Games Games related sites. Computer game related sites should be submitted to the Computer - Games category. Gambling related sites should be submitted to the Entertainment - Gambling category

Gardening Hobby gardening related sites. Sites promoting gardening products should be submitted to the Consumer products - Gardening category

General Other entertainment related sites not covered by any other categories

Hobbies Hobbies

House and home House and home related sites. Sites promoting products should be submitted to the Consumer products category

Humor Humor/comedy related sites

Magazines Magazine discussion. Sites promoting magazines should be submitted to the Media - Magazines category

Magic Magic shows/services. Sites discussing magic should be submitted to the Paranormal - Magic category

Music Music entertainment related sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites about music as a hobby should be submitted to Arts and Humanities - music category.

Outdoors Outdoor activity sites

People and society Sites about people and society. Celebrity related sites should be submitted to the Entertainment - Celebrities category.

Pets/Animals Pets/Animal sites

Television/Radio Television/radio related sites. Sites selling or servicing televisions/radios should be submitted to the Electronics - Television or Electronics - Radio categories.

Finance

Category Name Type of sites accepted

Accounting Accounting related sites. Sites promoting accounting services should be submitted to the Business and services - Accounting category.

Banking Banking related sites. Sites promoting banking services should be submitted to the Business and services - Banking category.

General Other finance related sites not covered by any other categories .

Insurance Insurance related sites. Sites promoting vehicle insurance services should be submitted to the Automotive - Insurance category.

Investments Investment related sites.

Loans/Credit Loans/Credit related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category.

Mortgages Mortgage related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages c

Category Name	Type of sites accepted
Image/ TGP	Adult images and thumbnail gallery pages.
Film & Video	Adult film and video related sites
CDs	Adult CD Rom related sites
General	Adult sites that are not covered by any other categories
Literature	Adult related literature eg. books and other media.
Live Sex Video Conferencing	Adult related Live video or webcams
Magazines	Adult magazines
Merchandise and equipment	Sex shops and other adult related merchandise not covered by other categories
Phone Sex	Phone sex services
Services	Other adult related services not covered by other categories eg. Escorts

Category Name	Type of sites accepted
Art	Art related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.
Cultural Events	Cultural events
General	General arts/humanities sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category
History	History
Literature	Literature related sites. Adult/sex related literature should be submitted to the Adult - Literature category. Magazines and Newspapers should be submitted to the Media - Magazines and Media - Newspapers categories.
Museums/Galleries	Museum and Gallery sites. Sites selling art/crafts should be submitted to the Consumer Products -Art/Crafts category
Music	Hobby related music sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites providing a music service should be submitted to the Entertainment - music category.
Photography	Photography sites. Sites promoting photography services should be submitted to the Business and services - photography category. Sites selling photographs should be submitted to the Consumer products - Arts/Crafts category
Theatre	Theatre related sites
Visual Arts	Visual Arts related sites. Sites selling Art should be submitted to the Consumer Products - Arts/crafts category.

Category Name	Type of sites accepted
Accessories / Spares	Automotive accessories and spare parts sales
Auto Clubs	Auto / car club sites
Aviation	Aviation related sites. Aviation sites specific to the tourism industry should be submitted to the Travel - Airlines category.
Cars	Car related sites. Car dealers should submit to the Automotive - Dealers category.
Dealers	Car dealer/sales sites
General	Automotive related sites not covered by any other categories
History	Automotive history sites
Insurance	Automotive insurance products and services
Manufacturers	Automotive manufacturer sites
Motorbikes and scooters	Motorbike/scooter related sites
Rental Cars	Rental car services
Services	Other automotive services not covered by any other categories
Trucks and vans	Trucks and van related sites

Category Name	Type of sites accepted
Accounting	Sites promoting accounting services
Advertising/Marketing	Sites promoting advertising and marketing services
Announcements	Announcement services
Agriculture	Agriculture related services
Banking	Banking related services. Mortgage related sites should be submitted to the Real Estate - Mortgage category. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category
Building	Building services
Business to Business	Business services for other businesses (B2B)
Charities	Charities
Classifieds	Sites offering classified ad services
Cleaning	Cleaning services
Communications	Communications services. Mobile phone related sites should be submitted to the Electronics - Mobile phones category.
Conferences and Meetings	Sites offering conference and/or meeting facilities/services
Consultants	Business consultant services
Courier	Courier services
Dating agencies	Dating services
Electrical services	Electrical services / electricians
General business services	General business services not covered by any other categories.
Graphic Design	Graphic Design services
Import Export	Import / Export services
Industrial Goods	Industrial goods related sites
Investigation	Investigative services
Legal	Sites offering legal information.
Logistics	Logistics services
Mail Order	Mail order sales
MLM	MLM (Multi Level Marketing) sites. Also known as Network Marketing.
Opportunities	Work from home / business for sale / franchise opportunities
Organizations	Organizations. eg. Non profit, community
Other services	Other services not covered by other categories. Business services should be submitted to the Business services category
Photography	Photography services
Plumbing	Plumbing services / plumbers
Printing	Printing services
Quality Control	Quality Control services
Resources	Business resource information
Restaurants/cafes	Restaurants, cafes and food services. Recipe and cooking related sites should be submitted to the Entertainment and recreation - Eating/drinking category
Scientific consultants	Science/technology consultants. Internet/computer consultant sites should be submitted to the Internet - consultants or Computer - consultants categories.
Science services	Science related services
Security	Security services
Spiritual	Spiritual services
Veterinary	Veterinary services / vets
Wholesale	Wholesale services

Category Name	Type of sites accepted
Books	Computer related books
Computer consultants	Computer consulting services
Dealers and shops	Computer dealers / shops
Games	Computer game related. Gambling games should be submitted to the Entertainment - gambling category.
General	Other computer related sites not covered by any other categories
Hacking Phreaking	Hacking / phreaking related sites
Hardware	Computer hardware
Multimedia	Computer multimedia
Networking	Computer networking related sites
Other services	Other computer services not covered by any other categories
Security	Computer security related sites
Software	Computer software. Sites promoting Internet related software should be submitted to the Internet - software category.
Training	Computer training services. Sites promoting Internet related training should be submitted to the Internet - Training category.

Category Name	Type of sites accepted
Antiques	Antique products
Arts/Craft	Arts/craft products
Beauty	Beauty related products
Books	Books
CDs	CDs sales. Sites selling music CDs should submitted to the Music CD category
Clothing	Clothing related products
DVDs	DVD sales. Sites selling music DVDs should submitted to the Music DVD category
Electrical / appliances	Electrical products. Computer related products should be submitted to the Computer categories.
Fashion	Fashion products
Food	Food and drink products
Furnishings	Furnishing related products eg. furniture,curtains,carpets.
Gardening	Garden products eg. plants, shovels, gloves.
General	Other products not covered by any other categories
Gifts/flowers	Gifts / flowers
Health	Health related products. Sites promoting Drugs/medicines should be submitted to the Health - medicine category
Jewelry	Jewelry
Music CDs	Music CD's
Music DVDs	Music DVD's
Office Equipment	Office Equipment related services
Office Supplies	Office supplies
Office furniture	Office furniture
Online Store	Online stores e.g. sites that allow purchase online. Select this category if there are no specific categories for your store listed in this category section
Toys/Novelties	Toys and other novelty/entertainment products. Adult related products must be submitted to the Adult - Merchandise & Equipment category

Category Name	Type of sites accepted
Adult Education	Adult education services
Distance	Distance education services
High School	High schools
Preschool	Preschool services
Schools	School sites
Services	Other education services not covered by any other categories
Supplies	Educational supplies
Universities/Colleges	University and College sites
Other	Other education related sites not covered by any other categories

Category Name	Type of sites accepted
Audio and Hi-fi	Audio and hi-fi equipment sales, information and services
Mobile Phone	Mobile Phone sales and services (including ringtones)
Television	Television sales/services/information. Sites related to television programs should be submitted to the Entertainment - Television category.
Radio	Radio sales/services/information. Sites related to radio programs should be submitted to the Media - radio category
PDA	PDA (Personal Digital Assistant) sales/service/information. eg. Pocket PC, Palm devices.
WAP	WAP (Wireless Application Protocol) services/information
Other	Other electronics related sites not covered by any other categories
Telecommunications	Telecommunications related sites. Sites selling or servicing radios or Mobile phones should be submitted to Electronics/Mobile Phones and Electronics/radio categories respectively.

Category Name	Type of sites accepted
Agencies	Employment agencies/recruitment services
General	Other employment related sites not covered by any other categories. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.
Positions Vacant	Employment vacancies / job offers. Work at home and other "opportunity" related sites should be submitted to the Business and services - Opportunities category.
Job site	Job sites listing multiple vacancies eg. http://www.seek.com.au

Category Name	Type of sites accepted
Amusement Parks	Amusement Parks
Books	Books reviews/discussions. Sites selling books should be submitted to the Consumer products - books category
Celebrities	Celebrity related sites
Cinema	Cinema related sites
Eating/Drinking	Recipe and cooking related sites. Sites promoting food and drink products should be submitted to the Consumer products - Food category. Restaurant/cafe/food service sites should be submitted to the Business and services - Restaurants/cafe category
Exhibitions	Exhibitions and shows
Gambling - offline	Gambling/betting/lottery sites that do not offer an online gambling service. This includes sites containing gambling tips/rules/information/bots etc.
Gambling - online	Gambling/betting/lottery sites that offer an online gambling service
Games	Games related sites. Computer game related sites should be submitted to the Computer - Games category. Gambling related sites should be submitted to the Entertainment - Gambling category
Gardening	Hobby gardening related sites. Sites promoting gardening products should be submitted to the Consumer products - Gardening category
General	Other entertainment related sites not covered by any other categories
Hobbies	Hobbies
House and home	House and home related sites. Sites promoting products should be submitted to the Consumer products category
Humor	Humor/comedy related sites
Magazines	Magazine discussion. Sites promoting magazines should be submitted to the Media - Magazines category
Magic	Magic shows/services. Sites discussing magic should be submitted to the Paranormal - Magic category
Music	Music entertainment related sites. Sites promoting music products should be submitted to the Music/CD's or Music DVD's category. Sites about music as a hobby should be submitted to Arts and Humanities - music category.
Outdoors	Outdoor activity sites
People and society	Sites about people and society. Celebrity related sites should be submitted to the Entertainment - Celebrities category.
Pets/Animals	Pets/Animal sites
Television/Radio	Television/radio related sites. Sites selling or servicing televisions/radios should be submitted to the Electronics - Television or Electronics - Radio categories.

Category Name	Type of sites accepted
Accounting	Accounting related sites. Sites promoting accounting services should be submitted to the Business and services - Accounting category.
Banking	Banking related sites. Sites promoting banking services should be submitted to the Business and services - Banking category.
General	Other finance related sites not covered by any other categories .
Insurance	Insurance related sites. Sites promoting vehicle insurance services should be submitted to the Automotive - Insurance category.
Investments	Investment related sites.
Loans/Credit	Loans/Credit related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages category.
Mortgages	Mortgage related sites. Sites promoting mortgage services should be submitted to the Real Estate - Mortgages c