To view the reports, click the Report menu. There are 4 types of reports:
A customized report (in the build report menu item)
Top ranked URLs - displays the top URLs for the search engine currently selected. The results that match your URL are highlighted.
Keyword summary - provides a summary of the keywords, showing which keywords the URL was ranked for in the top section, and the keywords not ranked in the bottom section.
History - displays the URL's ranking history for the selected engine.
The build report option allows you to select which reports to include.
Ranked Terms
Includes the terms that the URL ranked for.
Unranked terms
Includes terms that the URL did not rank for.
Ranking Report
Includes the ranking data for the engine(s), including position, page, change, links, date, top ranked URL and organic position.
Historical charts
Displays the ranking history in a chart format.
Top Ranked URLs
Includes the top ranked URLs.
All engines
Includes data from all engines in the report.
Current selection only
Includes data from currently selected engines only.
Include all terms
Includes data for all search terms.
Top ranked URL report
An example of a top ranked URL report:
Keyword summary
An example of a keyword summary report:
The Ranked terms section displays the engines and terms for which the URL had a ranking for. The unranked terms section displays the engines and terms for which the URL was not ranked for.
The column breakdown is as follows:
Keyword - displays the keyword.
Engine - displays the name of the engine.
Position - column shows the position of the URL in the results. This also includes paid ads and links
Page - displays the page number of the results containing the URL.
Change - displays the movement in position since the last ranking position check.
Links - displays the number of links to the URL found in the results.
Date - displays the date and time of the last ranking position check.
Top ranked URL - column shows the highest ranking page (based on the URL you entered) found in the results.
