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SEO Toolkit 2

Meta Tag Recommendations



Title tag

The title tags appear in the HEAD section of a page's HTML code. The title is displayed in the title bar of the browser window when the site is viewed. The title also appears as the name of the website in search results, and is often where you need to make your best impression. The title is an ideal place to display your company name and a few relevant keywords. You can also add locality descriptors to let your visitors know where your business is located. An example of a title tag:

<HEAD>
<TITLE> Dress shoes, sneakers, runners, sandals and much more - John's Fine Shoes, Australia </TITLE>
</HEAD>


The title tag should be slightly different for each page, reflecting the content for that particular page. For example, the shoe store may have a different page for running shoes, so the title tag may change to:

<HEAD>
<TITLE> Running and athletic shoes - John's Fine Shoes, Australia </TITLE>
</HEAD>


A bad example of a title tag is shown below. The title does not explain where the company is located or what type of shoes it sells.

<HEAD>
<TITLE> Johns shoes home page </TITLE>
</HEAD>


Or worse, simply:

<HEAD>
<TITLE> Index page </TITLE>
</HEAD>



Description tag

The description tag appears in the HEAD section of each page's code. The description tag should be used to expand on the title, as the text in this tag often appears as the description of the website in search results. For example:

<HEAD>
<TITLE> John's Fine Shoes Australia - dress shoes, sneakers, runners, sandals and much more </TITLE>
<META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes from running shoes to dress shoes, in a large range of sizes. You can even order online">
</HEAD>


Generally 250 characters is sufficient for the description as most search engines display only a short part of the description.


Keyword tag

The keyword tag appears in the HEAD section of a page, and contains a list of keywords and phrases that are relevant to your site. The keyword tag used to be a highly influential tag used by search engines to index websites. However due to abuse from search engine spammers adding irrelevant repeated keywords, the tag now carries less influence, and is often totally ignored. Adding irrelevant keywords may attract more traffic to your site, however it's likely to be untargeted traffic and the visitors probably won't be interested in your site anyway. The keywords in the META tag should be separated by commas, NOT spaces, and keywords should not be repeated. A list of 8-12 keywords or phrases is generally considered sufficient. The keyword tag should be different for each webpage.

<HEAD>
<TITLE>John's Fine Shoes Australia - dress shoes, sneakers, runners, sandals and much more </TITLE>
<META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes from running shoes to dress shoes, in a large range of sizes. You can even order online">
<META NAME="KEYWORDS"
CONTENT="shoes,boots,running,nike,athletic,netball,womens,mens,kids,basketball,Jordan,buy online">

</HEAD>