With the vast number of businesses on the Internet, it is no longer sufficient to simply create a website and submit it to the search engines, without first optimizing the site. Knowing how to get the top search engine positions and which keywords to target is the difference between success and failure. Your website will lose out on the bulk of potential visitors and customers if it does not appear in the top search engine results.
The Trellian SEO Toolkit provides a variety of tools needed to successfully research, check, optimize and submit your website.
What is SEO ?
SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to make it search engine friendly and rank well for your chosen keywords. The basic steps in SEO are:
- Keyword research
- Developing content
- Search engine submission
- Reporting and revision
Each step of the SEO process has corresponding tools in the SEO Toolkit. The manual is organized in sequential order to simplify the SEO process. Following each section of the manual in order will prevent any important steps being missed.