Trellian SEO Toolkit - Keyword Research Tools
Keyword Manager
The Keyword Manager features a search term suggestion tool, and maintains a master list of keywords and search phrases for your SEO project. The search term suggestion feature can help find related keywords that you may not be targeting.
Keyword sources
There are 2 main sources of keywords used in Keyword Manager:
KD (Keyword Discovery):
The Keyword discovery database contains over 32 billion searches from over 180 different sources. A full 12 months data can be searched.
Yahoo:
The Yahoo Sitematch (Overture) search term suggestion tool. The main drawback of this source is that similar terms are grouped together.
Up to 3 different sources can be selected for simultaneous searching, including regional specific results. The Keyword discovery spelling tool (returns commonly misspelt variations of the keyword) can also be selected.
The popularity, Google competitors, and the top bids for each keyword can also be displayed.
Industry Keywords
The Industry Keywords tool provides lists of common search terms grouped by category.
This makes it easy to discover some of the top keyword searches for specific industries. The search volume and keyword popularity can be displayed for each keyword.
Keyword density analyzer
The Keyword density analyzer breaks down page content into keywords and search phrases. It is useful for both for keyword research and optimization.
Seasonal search trends graph
The keyword tools can display a seasonal trend graph for selected keywords. This graph shows the number of searches performed on a keyword over the last 12 months.
This data can help to:
- Identify seasonal trends
- Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
- Determine the ideal timing for marketing campaigns
- Predict traffic levels during low peak periods like the holidays.
The seasonal trends graph for the keyword "Valentines day crafts". This graph shows that the most searches are made between January and March.
* Note: A Keyword Discovery subscription is required to access advanced keyword research tools. Order from http://www.keyworddiscovery.com/order.html
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