Competitor SEO Report

URL:	http://www.needmorebeer.com
Report Date:	09/27/03 00:03:30

1.0 Table of Contents

1.0 Table of Contents

2.0 Competitor Summary

Internet Presence

3.0 Link Popularity

4.0 Link Saturation

2.0 Competitor Summary

In business it is important to get a feel for what your competitors are doing and how successful they are. This is especially impotant in search engine marketing, as every click going to a competitor can mean a lost opportunity.

This section provides a summary of your main competitors and provides quantative analysis of their online and search engine marketing presence.

2.1 Internet Presence

The following table is a summary of your main competitor's internet presence. It provides a bench mark that can be used to judge the effectiveness of your online and search engine marketing efforts.

	Domain	Links	Rank	Popularity	Max	Saturation	Max
1.	www.realbeer.com	13	1	164309	73366	29379	7776
2.	www.lastorders.com	2	18	2240	652	814	632
3.	www.steins.com	1	5	714	301	11	9
4.	www.beer.com	5	1	61419	29024	16042	5824
5.	www.beersite.com	1	11	1042	323	7	7

	www.needmorebeer.com	14	1	345231	177262	339	187

Links
This is the total number of times a link from the domain appeared on first search result pages of the analyzed search engines. It provides a comparison of how many times your links appeared in prominent positions to those of your competitors.

Rank
The highest achieved rank for the domain.

Popularity
The link popularity is a sum of all pages linking to the domain across all engines analyzed. This gives you an indication of how well the engines index pages that link to the given domain.

Max Popularity
This is the highest link popularity value found on any given engine. This is a more accurate indication of how many other pages are actually linking to the domain.

Saturation
The search engine saturation value is the total number of pages indexed from the domain. This is a sum total of all pages for all engines analyzed.

Max Saturation
The maximum saturation is the highest number of indexed pages found on any given engine.

3.0 Link Popularity

The Link Popularity report provides a good indication of your web site's presence on the internet. It is a measure of how many other pages link to yours.

Engine	needmorebeer.com
Google	1170
AltaVista	7528
Fast	159099
Inktomi (HotBot)	172
Lycos	177262

realbeer.com
2760
10011
67711
10461
73366

lastorders.com
169
395
639
385
652

steins.com
0
80
299
34
301

beer.com
355
3671
23604
4765
29024

beersite.com
39
177
253
250
323

Recommendation: If you do not have an existing linking strategy, you should consider putting one in place. There are many ways of generating links to your web sites, the simplest of which is just asking appropriate web sites to add a link to you. Other options include:

Placement in online directories
Reciprocal agreements with other sites
Contra deals and other incentive schemes to encourage linking.
Affiliate programs
Advertising on key sites.

Note: The quality of links can also be a ranking criteria. A link on a popular site tends to be given a higher weighting.

4.0 Link Saturation

The Link Saturation report provides a measure of search engine penetration. It tells you how many pages from a given domain are currently indexed by each of the major engines.

Engine	needmorebeer.com
Google	187
AltaVista	52
Fast	20
Inktomi (HotBot)	44
Lycos	36

realbeer.com
6940
3456
7383
3824
7776

lastorders.com
632
3
83
10
86

steins.com
9
2
0
0
0

beer.com
2590
819
5531
1278
5824

beersite.com
7
0
0
0
0

The link saturation report is quite important from a search engine marketing point of view. You should aim to have as many pages from your site indexed by the engines. This increases the chances of a page from your site coming up in the search results for a given query.

The report not only provides a measure of your success in achieving this goal, but it can also help you quickly identify any indexing related problems.

If you find that not all of your pages are being indexed, you should look into the various Paid Inclusion programs offered by most engines. These services will usually guarantee that your pages are indexed within a few days.

Most engines charge per URL per year for priority inclusion. For large sites, trusted feed options are available on cost per click basis. For more information and the current pricing, see the "Paid Inclusion Options" section in this report.

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