Press Releases: BTLookSmart

Trellian Partners with BTLookSmart.

Trellian today announced that it has signed an agreement with BTLookSmart, a leading Search Engine Directory and Technology provider, to facilitate the LookSmart paid-for-inclusion service "Submit Your Site". BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a leader in Search Targeted Marketing, and British Telecommunications (NYSE: BTY). This new partnerships offers a rapid 1 week website review/inclusion into various LookSmart directories including: BTLookSmart.com, LookSmart.com.fr, LookSmart.com.uk.

The agreement with BTLookSmart provides Trellian's customers with the option to further submit their site to the LookSmart Directory, the world's largest professionally edited Directory.

The LookSmart Directory is distributed by leading ISPs and portals in the UK, Japan and France, and ensures that a submitted site will be promoted to a large Internet audience. In the UK, the LookSmart Directory reaches 64 per cent of Internet users on the BTLookSmart network of sites which includes MSN, BTopenworld, Tiscali, ntl:home and AltaVista. The BTLookSmart network in Japan includes MSN, Biglobe, Excite Japan, Japan Telecom and Dion, and in France, Club Internet (T-Online) and many others...

David Warmuz, Managing Director of Trellian commented: "Trellian has been active in the provision of site promotion and registration software since 1988. We have seen the evolution of paid-for-inclusion services and recognise this as a rapidly growing market, providing cost-effective promotional opportunities for web site owners. We are eager to make the Submit Your Site service available to both our end customers and reseller partners, and welcome BTLookSmart as one of our key service providers."

Martin Turner, CEO BTLookSmart commented, "Trellian is recognised as a leader in the software behind web site submissions to multiple search engines and directories. This agreement ensures that we promote Submit Your Site to a wider and more targeted audience, efficiently building the volume of paid-for-inclusion activity in our Directory."

A customized version of the Trellian - LookSmart submission server is planned for immediate release.

For reseller inquiries, please contact sales@trellian.com.

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