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Trellian Direct Search Network FAQ

General Questions

Dashboard & Reports

Category / Keyword Campaign Set Up & Settings

Payments & Billing

Account Settings


How does it work?


Trellian Direct Search Network has access to Internet searchers using the navigation bar (address bar) and redirects unique visitors directly to your website.

Is Direct Navigation a wise choice?


Research has shown that Direct Navigation converts 50% greater, as users are presented with a website that is highly relevant to their search, without the need to click on any ads.

Recent independent studies by Mozilla and UCLA confirmed that direct navigation is a major part of the web user experience. Researchers discovered that direct navigators behave differently to traditional search engine users in three key ways:
  • Far higher purchase intent;
  • Not browsing, looking to buy;
  • Not looking at alternative products or services.
This type of traffic provides a powerful addition to any search engine marketing campaign.

Why the Trellian Direct Search Network?


Trellian makes Direct Navigation Marketing effective because we have the three key requirements covered: know how, infrastructure, and meaningful amounts of traffic.
Advertisers need to know that they are working with someone that can be trusted.
  • Trellian Direct Search Network has direct access to 200 million unique visitors per month, that can be redirected to your website.
  • This method bypasses search engines altogether.
  • Trellian Direct Search Network allows you to select specific keywords and stop word for precise campaigns.
  • The system sends only matched and targeted unique visitors to your designated website.

What is Direct Navigation traffic?


Direct Navigation traffic comes from users typing in specific searches as a dot com into the address bar also known as the navigation bar. For example "tvonline.com".
If the domain is in our network, the user is redirected to the advertiser's landing page.

What are the domains that are sending me traffic?


Our network includes domains parked with our Above.com platform that we are authorized to redirect to advertisers.

Can I get a sample of a few domains in your network?


Unfortunately, we cannot disclose the domains that are in our network.

Can I get traffic volume per keyword I am entering?


Traffic volume numbers vary greatly as new domains are added daily and this number also varies based on the keyword and any stop words you select. It is best to contact your account manager to help estimate your campaign traffic volume.

Do you offer tracking? / How do I track the visitors?


Simply add the $KEYWORD tag to your target URL as it will be replaced with the keyword itself.
For instance: http://www.yourwebsite.com/yourpage.html?kw=$KEYWORD

What will my analytics show as the referring URL to my website?


The referring URL will start with http://bid.trellian.com

What is the unbilled column in my reports view?


The billed column shows how many hits you were charged for, whereas the unbilled column shows hits that you were not charged for as they were from bots or repeat visitors.

What URL format should I enter?


You need to include the full URL, including http://
For example: http://www.yourwebsite.com/yourpage.html
We recommend using a specific landing page to maximize conversion.

How does the bidding work? My max bid is $5, someone is bid 1 at $2, will I pay $2.01 per visitor? / If my max bid exceeds Bid 1 cost, how much am I paying for the keyword I'm bidding on?


Yes, that is correct. You will only pay $0.01 (one cent) more than the highest bidder.

Are there any keywords you do not accept?


We reject illegal keywords.

When selecting a keyword do you add synonyms, plurals, etc... ?


We use broad matching for keywords. For instance the keyword "Toy" would match "Electronic Toy" and "Toy Story", but you would need to add "Toys" to match "Soft Toys". You can control broad match keywords with the use of Negative Keywords. For example if you place the word "Story" as a Negative Keyword, the above "Toy Story" Broad Matched term will no longer be included.

Can I put a domain extension as a negative, say -.fr to exclude French domain names?


No, this is not possible at the moment.

Can I do geo targeting? Can I get traffic only from a certain region or country?


No, this is not possible at the moment but is planned for a future release.

Is there a way to know how many people are bidding on a keyword without creating a campaign?


No, you need to bid yourself to access this information.

When editing an existing keyword, I can specify negative keywords. Do I need to enter the - sign before each of them?


No, you simply enter each keyword on a separate line.

Why are my keywords "Paused"?


The keywords are paused while they are been evaluated.
The system identifies the bid, and then the keyword is activated.
The keywords are established within two days.

I have just entered a keyword and on my dashboard the bid is at $0


This is because the campaign is not yet active. This is when the system is cataloging domains based on your specific request. Once active you will see the bid pricing for each visitor. In some cases it may take a couple days to populate your bid pricing.

I have just entered a keyword and on my dashboard the bid 1 to bid 5 are empty. Does it mean I am the only one targeting the keyword?

No. It takes up to two days for the data to be populated.

What is the minimum bid amount?


It depends on the keyword. For an estimate, contact your account manager. The Trellian Direct Search Network opening bid price is on average 70% less than major search engines' CPC (Cost Per Click).

How do you delete a category or keywords?


To delete a campaign: From the Dashboard screen, check the checkbox next to the campaign you wish to delete, then click the Delete Selected button.
To delete more than one campaign, check the corresponding checkboxes, then click the Delete Selected button.

How long does it take for the keywords to be approved?


For keyword-based bids, the status will remain "Paused" until the system has analyzed the data and established the CPV rates, which may take a couple of days. The campaign will become "Active" automatically when this is done and if your max bid value is greater than the newly established CPV rate.

How come I only see the cost for bid 1 but not for bid 2,3 and further more?


If you only see a cost for bid 1, it means that you are the only bidder for that particular keyword.

Can I upload keywords by attaching a spreadsheet?


No, you cannot. You can however copy your keywords from your spreadsheet into the text field on the Add Keywords page.

When I type my keyword in the URL my website does not show up. How come?


The domain you are directed to when you type your keywords in your browser's address bar may not be in our network.

Should my targeted URL be the homepage of my website or the sign up page?


The Target URL you should use depends on what keyword you are targeting. It may be best to create custom pages for your keywords, rather than sending the user to your homepage. Having the user directed to a custom page that relates to the keyword you are targeting will help increase conversions.

Not enough traffic. How can I get more?


When a keyword is first activated, the traffic may be quite low at first. It will generally increase after a few days, as more domains are always being added to our network. To ensure maximum traffic, you should increase your daily limits until the traffic creates a steady flow. You can also add more keywords or contact your account manager for help.

Can I block certain domains from sending me traffic?


You can use "Negative Keywords" to block certain keywords. See the Managing Stop Words manual page for more information.

Not satisfied with the traffic, would like a refund.


Please contact your account manager. We should be able to help with keyword suggestions to maximize your campaign success.

Does a keyword include plural or is it necessary to enter both plural and non plural?


Currently, you need to enter both, as sometimes a plural of a word can mean something slightly different.

How do you handle two word keywords, eg: "Credit report"?


We do a broad match. Ie, domains including "credit report", "report credit", etc. would be matched.
Note: We do not currently include plurals of the word, so you would need to add "Credit reports" separately.

When I submit my keyword and there is no bid price, does this mean there is no traffic available?


It means that the keyword has not yet been activated. This may take a couple of days.

How many negative can I add?


There is no limit to the number of negative keywords you can add, but adding too many may filter out all traffic to your campaign.

When I enter a Max bid of $0.55 and the pricing is posted at $0.56 what do I do?


You need to match the minimum bid or any other bids for your campaign by at least one cent ($0.01) for it to be activated.

When I enter a Max bid of $0.55 and the pricing is posted at $0.15 will the campaign activate at $0.15? or $0.55?


Your campaign will be activated at $0.15 as long as there are no other bids.

Can you redirect to a redirect?


Yes, you can redirect to a redirect. However, we suggest minimizing the number of redirects and (if possible) using the destination page as your Target URL.

The Dashboard page shows "Account Status: Pending Verification"?


Your account is currently undergoing verification. This process usually takes 24-48 hours. Active campaigns will not receive traffic until verification is complete.

What is the cost / how do I view Trellian Direct Search Network pricing?


To view pricing, you need to create a campaign. Please login to your account:
http://www.trellian.com/dsn/login.html
Please click on: Add Keywords to create a campaign.

Minimum PayPal / Credit Card / Wire Transfer deposit amounts?

The minimum deposit for PayPal is US$200.00
Note: Please make sure to include your username when making payment.
The minimum deposit for Credit Cards is US$100.00
There is no minimum deposit for Wire Transfer, but transfer fees will be paid by you, so we suggest using this option for larger deposits only.

Which payment methods do you support?


We accept debit and credit cards (Visa, MasterCard, American Express), Paypal and Wire Transfer.

How do I add funds to my account?


Click on the Add Funds link located at the top right of the screen.

How do I change or add a payment method?


Click on the User Account link located at the top right of the screen, then select the Billing Details tab.

What happens to my unused account balance if I close my account?


Any unused account balance will be refunded to your credit card or Paypal account.
If you pay by Wire Transfer a bank fee will be deducted from your refunded amount.

If my funds run out, will I be notified to re-fund? / Am I automatically charged when my account balance reaches $0.00?


You can set up auto billing so that your account will automatically be topped up when it is running low. If it is disabled, you will be notified via e-mail when funds are low. You can add funds manually or enable auto billing by clicking the Add Funds link in the top-right of the screen.

Am I charged per (unique) visitor?


You will be charged only for visits by real humans. Our platform automatically rejects bots, spiders and search engines. If the same person visits your website more than once (within a 24 hour period), you will only be charged for one visit.

Are all the minimum bids essentially the RPMs?


The prices are based on cost per unique visitor which is based on RPM (Revenue Per 1,000 Impressions) values.

If I fund via Paypal, how long is the approval process of my funds?


The payment will be manually processed and usually credited to your account within one business day.

I have lost my password, how do I recover it?


You can retrieve a lost password by following this link.

How can I cancel my account?


We suggest you leave your account open, in case you wish to use Trellian Direct Search Network again in the future and so you can use any other Trellian services including KeywordDiscovery. If you are sure you wish to close your account, please contact us.