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Trellian RankingAdvisor analyzes a HTML page to identify problems and offers suggestions on how to optimize the page to improve your search engine ranking.

To obtain a higher ranking on the search engines, you need to optimize the keyword content of your web pages. Most search engines place a large amount of importance on the actual text that is placed on a web page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. Search engines gather keywords from your page contents, and rank your web page based on the keyword density. Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links and headings.

RankingAdvisor will offer advice on how to improve the Meta tags, use bold text and headings effectively, and examine fundamental problems that may exist within ALT tags and linked text.